Entry into Overseas Digital Game Markets, Particularly in Asia
First written in FY2016. 11 of 21 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026.
Sega Sammy Holdings moved to the "Worse" side of this theme in 2025.
The whole theme swung hardest in 2023: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「Rovio's performance remained weak due to sluggish sales of existing flagship titles and delays in releasing new titles, resulting in higher revenue but lower profit for the entertainment content business as a whole.」
At Rovio, which is responsible for the expansion into the global games market, sluggish sales of existing flagship titles and delays in releasing new titles were reflected in weak performance. - FY2026-H1WorsenedAnnual report
「During the interim consolidated accounting period, sales of full games in the consumer business and Rovio's performance fell below expectations, and the entertainment content business as a whole underperformed expectations.」
The performance of the consumer business, including Rovio, acquired as a core part of the global expansion, fell below expectations, indicating weakness in the overseas expansion from an earnings perspective. - FY2024AdvancedAnnual report
「Rovio became a wholly owned subsidiary through the first and second tender offers and the purchase of shares through a squeeze-out.」
The expansion into overseas game markets progressed to the acquisition of 100% of Rovio's voting rights and its conversion into a wholly owned subsidiary. - FY2024-Q2AdvancedAnnual report
「To acquire Rovio Entertainment Corporation's development capabilities and operating expertise in live-service mobile games and enhance the Group's presence in the global games market, including the rapidly growing mobile games market.」
The company made its previous policy of expanding into overseas game markets more concrete through the acquisition of Rovio, which has development capabilities and expertise in operating live-service mobile games. - FY2023-Q3AdvancedAnnual report
「Sonic Frontiers exceeded 2.9 million units in worldwide sales as of the end of December 2022, getting off to a solid start.」
Worldwide sales of the new title reached 2.9 million units, demonstrating tangible sales progress in global content delivery. - FY2022AdvancedAnnual report
「In the consumer business, we worked to turn existing IP into global brands through simultaneous worldwide releases, multiplatform support, remastered titles and subscription offerings.」
The company advanced the global rollout of existing IP by making its approach to overseas markets more concrete through simultaneous worldwide releases, multiplatform support, remasters and subscription offerings. - FY2022-Q2AdvancedAnnual report
「For full games, the new IP HUMANKIND™ was offered on PC and a broad range of platforms including Xbox Game Pass and Stadia™, while Sonic Colors: Ultimate, a remastered version of a previous title, and the latest installment in the series, LOST JUDGMENT: The Unjudged Memory, were released worldwide simultaneously. Repeat titles also performed steadily, bringing unit sales to 14.04 million, compared with 19.08 million in the same period of the previous year.」
The company is making global content delivery more concrete by offering titles, including new IP, across a broad range of platforms such as PC, Xbox Game Pass and Stadia, as well as releasing titles simultaneously worldwide. - FY2022-Q1AdvancedAnnual report
「In the consumer business, new full games centered on remastered and Western versions were released, bringing unit sales to 6.58 million, compared with 12.98 million in the same period of the previous year. Among free-to-play titles, PSO2 New Genesis, which began distribution in June, got off to a strong start and performed steadily alongside existing titles.」
The company continues to expand and make concrete progress in supplying content overseas through the release of new titles, including their Western versions, and the launch of PSO2: New Genesis. - FY2021AdvancedAnnual report
「As part of our long-term strategy, we aim to become a global leading content provider in the entertainment content business. This extends beyond game content to include entertainment content such as anime, toys, merchandising and darts, through which we will continue to deliver the Group's content to global markets.」
The company is expanding its previous focus on entering overseas digital game markets into global content delivery that also includes non-game content. - FY2021-Q1AdvancedAnnual report
「The business remained solid, with the North American version of Phantasy Star Online 2, which began distribution in April, getting off to a strong start.」
The company has progressed from its previous challenge of entering overseas markets, primarily in Asia, to launching titles for North America and achieving a strong start. - FY2019AdvancedAnnual report
「We believe that Two Point Studios Ltd.'s strong content development capabilities and accumulated development expertise will contribute to the creation of new IP within the Sega Group and further enhance its presence in the global games market.」
The company has advanced to the stage of pursuing the creation of new IP and a stronger presence in the global games market through the acquisition of a Western PC game company. - FY2019-Q3RestatedAnnual report
「Meanwhile, overseas markets, particularly Asia, are expected to expand going forward.」
The company continues to indicate expectations for expansion in overseas markets, primarily in Asia. - FY2019-Q2RestatedAnnual report
「Meanwhile, overseas markets, particularly Asia, are expected to expand going forward.」
The company continues to indicate expectations for expansion in overseas markets, primarily in Asia. - FY2019-Q1RestatedAnnual report
「Meanwhile, overseas markets, particularly Asia, are expected to expand going forward.」
The company continues to indicate expectations for growth in overseas digital game markets, primarily in Asia. - FY2018AdvancedAnnual report
「Persona 5, whose overseas rollout had begun, exceeded 2 million units in cumulative worldwide sales.」
A title launched overseas exceeded 2 million units in cumulative worldwide sales, demonstrating tangible progress in the expansion into overseas markets. - FY2018-Q3RestatedAnnual report
「Meanwhile, overseas markets, particularly Asia, are expected to deliver growth going forward.」
The company continues to indicate expectations for growth in overseas markets, primarily in Asia. - FY2018-Q2RestatedAnnual report
「Meanwhile, overseas markets, particularly Asia, are expected to deliver growth going forward.」
The company continues to indicate expectations for growth in overseas digital game markets, primarily in Asia. - FY2018-Q1AdvancedAnnual report
「In the packaged games business, overseas sales of Persona 5, a new title from Atlus that exceeded cumulative worldwide shipments of 1.5 million units, remained strong. We also released new PC games, including Endless Space 2 and Warhammer 40,000: Dawn of War III, bringing total sales to 4.56 million units, compared with 2.41 million units in the same period of the previous year.」
Persona 5, whose overseas rollout progressed, exceeded 1.5 million units in cumulative worldwide shipments, demonstrating tangible sales progress in the expansion into overseas digital game markets. - FY2016First statedAnnual report
「We consider entry into overseas digital game markets, primarily in the rapidly growing Asian region, to be a management priority.」
The company has explicitly identified entry into overseas digital game markets, primarily in Asia, as a challenge.