Strengthening the brand strategy through the independence of the Porsche business
First written in FY2018. 7 of 12 entries say "Advanced", first in FY2024-Q2. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Of the planned construction of major facilities as of the end of the previous consolidated fiscal year, the following projects were completed: SEIKO CORPORATION Porsche Center Shizuoka, showroom, offices and maintenance workshop, 1,353,183, December 2025 / PUREST Porsche Center Shizuoka, within the above facility, maintenance machinery and equipment, etc., 198,201, January 2026」
Following Porsche Center Hamamatsu, the new Porsche Center Shizuoka facility and its maintenance machinery and equipment were also completed, advancing the development of Porsche brand facilities. - FY2026AdvancedAnnual report
「Of the planned construction of major facilities as of the end of the previous consolidated fiscal year, the following projects were completed: SEIKO CORPORATION Porsche Center Shizuoka, showroom, offices and maintenance workshop, 1,353,183, December 2025 / PUREST Porsche Center Shizuoka, within the above facility, maintenance machinery and equipment, etc., 198,201, January 2026」
Following Porsche Center Hamamatsu, the new Porsche Center Shizuoka facility and its maintenance machinery and equipment were also completed, advancing the development of the brand’s facilities. - FY2025AdvancedAnnual report
「Of the major facilities planned for construction at the end of the previous consolidated fiscal year, the completed facilities are as follows.” “株式会社ＰＵＲＥＳＴ Porsche Center Hamamatsu Showroom, offices and service workshop 496,314 December 2024” “株式会社ＰＵＲＥＳＴ Porsche Center Hamamatsu Within the above facility Maintenance machinery and equipment, etc. 154,620 December 2024」
The new Porsche Center Hamamatsu facility and maintenance machinery and equipment were completed in December 2024, with total investment of ¥650.934 million. Construction of Porsche Center Shizuoka is continuing, with completion scheduled for December 2025. - FY2025-H1AdvancedAnnual report
「株式会社ＰＵＲＥＳＴ Porsche Center Shizuoka Same as above Vehicle-related business Within the above facility Maintenance machinery and equipment, etc. Undetermined － Internal funds, borrowings － December 2025」
In addition to relocating Porsche Center Shizuoka and constructing a new facility, the plan also states that maintenance machinery and equipment within the facility are scheduled for completion in December 2025. - FY2024AdvancedAnnual report
「At a meeting of the Board of Directors held on 25 October 2023, the Company resolved, for the purpose of continued business development, to relocate “Porsche Center Shizuoka” and “Porsche Center Hamamatsu,” operated by its consolidated subsidiary 株式会社PUREST, and to construct new facilities meeting the CI standards of Porsche Japan Co., Ltd., with which it has a dealer agreement. At a meeting of the Board of Directors held on 26 January 2024, it resolved on the relocation and construction of a new facility for “Porsche Center Hamamatsu,” and at a meeting held on 15 March 2024, it resolved on the relocation and construction of a new facility for “Porsche Center Shizuoka,” as follows.」
The Hamamatsu facility was specified as scheduled to begin construction in March 2024 and relocate at the end of December 2024, with capital investment of ¥666 million. An additional resolution set the relocation of the Shizuoka facility for the end of December 2025. - FY2024-Q3AdvancedAnnual report
「At a meeting of the Board of Directors held on 25 October 2023, the Company resolved, for the purpose of continued business development, to relocate “Porsche Center Shizuoka” and “Porsche Center Hamamatsu,” operated by its consolidated subsidiary 株式会社PUREST, and to construct new facilities meeting the CI standards of Porsche Japan Co., Ltd., with which it has a dealer agreement. At a meeting of the Board of Directors held on 26 January 2024, it also resolved to carry out construction work on a new facility for “Porsche Center Hamamatsu.”」
The construction of a new Porsche Center Hamamatsu was additionally approved on 26 January 2024, with construction scheduled to begin in February 2024, relocation scheduled for the end of December 2024, and capital investment of ¥613 million planned. - FY2024-Q2AdvancedAnnual report
「At a meeting of the Board of Directors held on 25 October 2023, the Company resolved to relocate Porsche Center Shizuoka and Porsche Center Hamamatsu, operated by its consolidated subsidiary PUREST, and construct new dealerships.」
To continue developing the Porsche brand, it resolved to relocate Porsche Centers Shizuoka and Hamamatsu and construct new facilities. The planned relocation dates are the end of December 2025 for Shizuoka and the end of December 2024 for Hamamatsu. - FY2020Cited as achievedAnnual report
「株式会社ＰＵＲＥＳＴ (current consolidated subsidiary)」
It continues to operate 株式会社PUREST, the assuming company following the separation of the Porsche business, as a consolidated subsidiary. - FY2019-Q3Cited as achievedAnnual report
「On 1 April 2018, the Company carried out an absorption-type company split involving the Porsche business of its consolidated subsidiary Shizuoka Subaru Motor Co., Ltd. (vehicle-related business), with that company as the splitting company and the Company’s consolidated subsidiary 株式会社ＰＵＲＥＳＴ (vehicle-related business) as the assuming company.」
It has reiterated the completed separation of the Porsche business as a change in business operations. - FY2019-Q2Cited as achievedAnnual report
「On 1 April 2018, the Company carried out an absorption-type company split involving the Porsche business of its consolidated subsidiary Shizuoka Subaru Motor Co., Ltd. (vehicle-related business), with that company as the splitting company and the Company’s consolidated subsidiary 株式会社ＰＵＲＥＳＴ (vehicle-related business) as the assuming company.」
It has reiterated the completed separation of the Porsche business as a change in business operations. - FY2019-Q1AchievedAnnual report
「Effective 1 April 2018, 株式会社ＰＵＲＥＳＴ assumed the Porsche business.」
The planned separation of the Porsche business was implemented through an absorption-type company split effective 1 April 2018, completing its transfer to 株式会社PUREST. - FY2018First statedAnnual report
「The purpose is to enhance the value of the Porsche brand and further improve services for customers by separating the Porsche business, thereby strengthening the brand strategy through specialization and speeding up management decision-making.」
For the first time, it identified as a theme the policy of separating Shizuoka Subaru Motor Co., Ltd.’s Porsche business through an absorption-type company split into 株式会社ＰＵＲＥＳＴ, thereby making the business independent on 1 April 2018.