The Shift in Kimono Consumption from “Ownership” to “Use”
First written in FY2016. 10 of 16 entries say "Restated". Latest entry: FY2026.
0 other companies' latest entry also says "Other".
- FY2026Changes in the Timing of Revenue Recognition Due to a Higher Rental RatioAnnual report
「As the customer base for furisode shifted toward younger people, mainly high school students, customer needs shifted from purchasing to renting, and the rental ratio rose beyond initial expectations. As a result, revenue came to be allocated over the rental contract period.」
The shift in demand from purchases to rentals was described as a change in revenue recognition, with the rental mix rising more than initially expected and revenue being allocated over the contract term. - FY2026-H1Shift in Demand from Purchase to RentalAnnual report
「Customer needs shifted from purchase to rental.」
In addition to the conventional shift from “ownership” to “use,” the company describes during the interim period a specific direction of customer needs, namely a shift from purchase to rental. - FY2023RestatedAnnual report
「We will provide opportunities to wear kimono by holding events such as outings to places of interest in kimono, help people experience the enjoyment of wearing kimono, and work to expand the kimono enthusiast base.」
The company continues to create demand through kimono dressing classes and events, based on demand to enjoy using kimono rather than merely owning it. - FY2020-Q3RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to describe the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2019-Q2RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to describe the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2019-Q1RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to describe the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2018-Q3RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to describe the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2018-Q1RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to describe the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2017RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to explain the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2017-Q3RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to describe the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2017-Q2RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to describe the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2017-Q1RestatedAnnual report
「Although consumers had previously tended to own expensive kimono as assets and wear them only on special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The company continues to describe the shift in kimono consumption from ownership to use as a change in the operating environment for the kimono market. - FY2016First statedAnnual report
「Although consumers had tended to wear kimono mainly for special occasions, signs have emerged of an increase in consumers who enjoy wearing kimono as fashion, indicating a shift from “ownership” to “use.”」
The market change described by the company as the background to demand for rentals, kimono dressing classes, and events.