Customer Acquisition through Advertising and Media Activities, Service Collaboration, and Business Partnerships
First written in FY2017. 11 of 21 entries say "Restated". Latest entry: 2026-03-12.
50 other companies' latest entry also says "Advanced".
- 2026-03-12AdvancedEarnings presentation
「Accelerating the development of an “end-of-life services infrastructure” by increasing customer touchpoints both online and offline.」
The Company organized the expansion of customer touchpoints through local-government partnerships, stores and offline sales, in addition to online customer acquisition, as a medium- to long-term strategy. - FY2025Specifying customer-acquisition channels and partnersAnnual report
「In addition to acquiring users online, our existing business, we will expand customer touchpoints from the entry point to end-of-life planning through proactive alliances with a variety of companies and organisations. We will also strengthen offline customer acquisition, including collaboration with stores and local governments, to broaden customer touchpoints. In addition, by strengthening collaboration with hospitals and others, we will help clarify users’ needs and resolve their problems.」
Provides specifics for the existing online customer acquisition and partnership policy by describing expanded customer touchpoints through collaboration with companies and organisations, stores, local governments, and hospitals. - FY2025-Q1RestatedAnnual report
「Over the next 3 years, we will focus on 1) cross-use, meaning providing customers with multiple services from our company, 2) diversifying customer acquisition channels, meaning attracting customers through offline channels such as stores in addition to online channels, and 3) expanding our services, including the planned launch of a new identity-guarantee service for older people living alone.」
Explicitly states the policy of attracting customers through offline channels such as stores, in addition to online channels, as a priority initiative for the next 3 years. - FY2024Diversifying online and offline customer touchpoints.Annual report
「We will establish multiple points of contact for customer consultations through both offline channels, including physical stores, and online channels. In addition, through initiatives to strengthen contact points with elder-care facilities and others, we will work to clarify customer needs and provide solutions.」
Expands the previously described customer development through advertising and partnerships into multiple consultation touchpoints, both offline, including physical stores, and online, as well as stronger contact with elder-care facilities. - FY2023Explicitly stating the objective of expanding customer touchpoints.Annual report
「In addition to acquiring prospective customers who have clearly identified needs, such as those related to elder care and inheritance, and who are actively searching for solutions, we will expand customer touchpoints through effective and proactive alliances.」
Explicitly states that the existing initiatives concerning partners and new customer acquisition are intended to acquire prospective customers in the elder-care and inheritance fields and expand customer touchpoints. - FY2023-Q3RestatedAnnual report
「We are also actively expanding alliances with private-sector companies that have large customer bases.」
Continues to describe initiatives to expand alliances with private-sector companies that have large customer bases. - FY2023-Q1Explicitly stating the expansion of alliances with companies having large customer bases.Annual report
「We are actively expanding alliances with private-sector companies that have large customer bases.」
Explicitly states that, in addition to existing partnerships and the development of new partners, it is expanding alliances with private-sector companies that have large customer bases. - FY2022-Q3RestatedAnnual report
「Amid this business environment, we have worked to strengthen content production to expand the market share of existing services and to develop new services, beginning with inheritance-related services, in order to meet the needs of older people and their families for solutions to their problems.」
Continues to strengthen content production to expand the market share of existing services and develop new services, including inheritance-related services. - FY2022-Q2RestatedAnnual report
「We have worked to strengthen content production to expand the market share of existing services and to develop new services, beginning with inheritance-related services, in order to meet the needs of older people and their families for solutions to their problems.」
Continues to strengthen content production to expand the market share of existing services and develop new services, beginning with inheritance-related services. - FY2022-Q1Explicitly stating the objective of expanding the market share of existing services.Annual report
「We have worked to strengthen content production to expand the market share of existing services and to develop new services, beginning with inheritance-related services, in order to meet the needs of older people and their families for solutions to their problems.」
Explicitly states that the previously described strengthening of content production is an initiative aimed at expanding the market share of existing services. - FY2021-Q3Developing specific initiatives to strengthen SEO content production.Annual report
「The company has implemented numerous measures, including developing new services such as inheritance-related services, developing systems to consolidate customer information and strengthening content creation as part of its SEO efforts.」
States that it implemented initiatives to develop new services and centralise customer information, as well as strengthen content production for SEO. - FY2021-Q1RestatedAnnual report
「Amid this business environment, we have undertaken numerous initiatives, including developing new services, beginning with inheritance-related services, and developing systems to centralise information on existing and new services.」
Reiterates developing new services, beginning with inheritance-related services, and developing systems to centralise information on existing and new services as initiatives that have been implemented. - FY2020Developing specific initiatives for new partnerships and services.Annual report
「We will work to increase awareness of our services and those of our group through effective advertising and media activities. We will also strengthen integration among individual services so that users of our group’s services will take an interest in our other services, and acquire new customers and increase the number of users by partnering with a variety of businesses.」
Reiterates the policy of expanding the user base through advertising and media activities, inter-service integration, and partnerships with businesses, and states that new partners and services were developed as part of its business performance initiatives. - FY2020-Q2RestatedAnnual report
「Amid this business environment, the company has implemented numerous measures, including developing new business partners and services, improving its portal site and strengthening SEO to improve its referral rate.」
Reiterates developing new partners and services, improving the portal site, and strengthening SEO as measures related to user and business development. - FY2019RestatedAnnual report
「We will work to increase awareness of our services and those of our group through effective advertising and media activities. We will also strengthen integration among individual services so that users of our group’s services will take an interest in our other services, and acquire new customers and increase the number of users by partnering with a variety of businesses.」
Reiterates advertising and media activities, inter-service integration, and partnerships with businesses as means of expanding the user base. - FY2019-Q3RestatedAnnual report
「The company has implemented numerous measures, including developing businesses related to the life-ending services market, developing new business partners, renovating its websites and strengthening SEO.」
Reiterates developing new partners, together with developing peripheral businesses and improving the website, as customer and business development measures that have been implemented. - FY2019-Q2RestatedAnnual report
「The company has implemented numerous measures, including developing businesses related to the life-ending services market, developing new business partners, strengthening publicity and PR activities to raise awareness and corporate brand value, and improving its websites.」
Reiterates developing peripheral businesses and new partners, conducting communications and PR activities, and improving the operating website as measures related to expanding the user base and raising awareness. - FY2019-Q1RestatedAnnual report
「The company has implemented numerous measures, including developing businesses related to the life-ending services market, developing new business partners, strengthening publicity and PR activities to raise awareness and corporate brand value, and improving its websites.」
Describes developing new partners, conducting communications and PR activities, and improving the operating website as measures related to expanding the user base and raising awareness. - FY2018RestatedAnnual report
「The company will work to increase the number of users by raising awareness of the company and its services through effective advertising and media activities, strengthening coordination among individual services so that users become interested in the company’s other services, and acquiring new customers through partnerships with a range of businesses.」
Reiterates advertising and media activities, inter-service integration, and partnerships with businesses as means of expanding the user base. - FY2018-Q3Specifying the development of new partnersAnnual report
「The company has undertaken numerous initiatives, including developing businesses related to end-of-life matters, developing new partners, and strengthening public relations and PR activities to raise name recognition and corporate brand value.」
In connection with customer acquisition through partnerships with businesses, the company specifically describes developing new partners as an initiative it has undertaken. - FY2017First statedAnnual report
「The company will work to increase the number of users by raising awareness of the company and its services through effective advertising and media activities, strengthening coordination among individual services so that users become interested in the company’s other services, and acquiring new customers through partnerships with a range of businesses.」
The company identifies advertising, media activities, coordination among services, and partnerships with businesses as specific means of expanding its user base.