Marketing BPO leveraging customer touchpoint data through making シンカー a subsidiary
First written in FY2024-Q2. 1 of 2 entries say "Advanced", first in 2026-07-08. Latest entry: 2026-07-08.
3 other companies' latest entry also says "Advanced".
- 2026-07-08AdvancedPresentation materials on financial results
「Thinker is responsible for structuring and analyzing conversation data obtained in stores, using expertise cultivated through Hitotonari AI and other services.」
Thinker's use of customer-contact data expanded beyond contact centers into the structuring and analysis of store conversation data and sales-promotion support. - FY2024-Q2First statedAnnual report
「As part of its efforts to develop new BPO fields set out in its medium-term management plan, the company made シンカー Co., Ltd. a subsidiary and is promoting a marketing BPO business that consistently delivers optimal CX (customer experience) by utilizing data from all customer touchpoints, in addition to VOC accumulated at contact centers. In addition to collaborating with partner companies possessing extensive knowledge and solutions in marketing, the company aims, through its collaboration with シンカー Co., Ltd., to build a marketing model that takes appropriate action at every customer touchpoint and delivers sustained results by utilizing the Group’s vast VOC and CRM data, totaling 500 million records annually. It will support optimal CX communications for client companies.」
The company made シンカー a subsidiary and began a marketing BPO business utilizing data from all customer touchpoints, not only contact center VOC. It specified 500 million annual VOC and CRM records, collaboration with partners and a marketing model designed to deliver sustained results.