Expanding revenue by developing and strengthening sales of DSP, DMP and Hike functions

「The advertising platform “Scarlet,” targeting premium media, continued to perform solidly despite the impact of changes in the transaction structure, while “GP,” a video contextual-targeting service with advanced brand-safety features, continued to perform steadily.」

「In the advertising business, in line with growth across the various segments of the online advertising market, the Company is actively expanding its existing domestic businesses, revenue contributions from “Scarlet,” rebranded from “Red For Publishers,” video and Connected TV, which are part of the Premium Media Support business, a focus area under the medium-term management plan, and the mobile marketing platform “Red,”」

「During the first six months of the fiscal year, the Premium Media Support business continued to grow steadily, while “Scarlet,” one of 株式会社フリークアウト’s core products, performed steadily, as did “GP.”」

「During the first quarter of the fiscal year, the Premium Media Support business continued to grow steadily, and the mobile marketing platforms “Red” and “Scarlet,” the core products of 株式会社フリークアウト, also performed steadily.」

「As a result, revenue from external customers in the advertising and marketing business was ¥22,586 million, up 5.1% year on year, segment profit was ¥1,390 million, down 21.0%, and EBITDA was ¥2,342 million, down 6.6%.」

「As a result, revenue from external customers in the advertising and marketing business was ¥15,696 million, up 8.7% year on year, segment profit was ¥1,298 million, down 2.1%, and EBITDA was ¥1,990 million, up 12.6%.」

「During the first quarter of the current consolidated cumulative period, the Premium Media Support business began contributing steadily to revenue, and FreakOut, Inc.’s flagship products, the mobile marketing platform “Red” and “Scarlet,” also performed well.」

「First, in the domestic advertising business, the “Premium Media Support” business, a focus area of the medium-term management plan, contributed steadily to revenue. FreakOut, Inc.’s flagship products, the mobile marketing platform “Red” and the advertising platform “Scarlet” for premium media, also performed well.」

「The company also released “GP,” a service for purchasing YouTube advertising inventory with particular strengths in brand safety and contextual targeting, and it began contributing to revenue.」

「In the advertising and marketing business, in line with growth in each area of the internet advertising market, the company will actively expand its existing domestic businesses, revenue contributions from “Scarlet,” rebranded from “Red For Publishers,” the video and Connected TV areas of the “Premium Media Support” business, a focus area of the medium-term management plan, and the mobile marketing platform “Red,” as well as」

「First, in the domestic advertising business, the native ad network Poets at FreakOut, Inc., a core subsidiary, struggled due to the downturn across the industry. Meanwhile, the video and Connected TV business, part of the “Premium Media Support” business, a focus area of the medium-term management plan, contributed steadily to revenue.」

「First, in the domestic advertising business, revenue related to services dependent on physical movement of people, which had declined due to the impact of COVID-19, recovered substantially at FreakOut, Inc., a core subsidiary. In addition, the video and Connected TV business, part of the “Premium Media Support” business, a focus area of the medium-term management plan, contributed steadily to revenue.」

「First, in the domestic advertising business, revenue related to services dependent on physical movement of people, which had declined due to the impact of COVID-19, recovered substantially. In addition, the “Premium Media Support” business, a focus area of the medium-term management plan, began contributing to revenue steadily, and FreakOut’s flagship product, the mobile marketing platform “Red,” performed well as a result.」

「In the DSP business, in line with growth in each area of the internet advertising market, the company will actively expand Red in Japan beyond its existing business areas to cover new devices such as connected TVs, as well as」

「The mobile marketing platform “Red” performed relatively well, while the native ad platform “Poets” drove results by recording record-high revenue and gross profit on the back of increased views on internet media.」

「Although the advertising platform development and operational support service “Red for Publishers” had been slow to contribute to revenue, “TVer PMP,” an advertising marketplace for video streaming services such as “TVer,” the official TV portal operated by 5 commercial broadcasters based in Tokyo, has begun contributing to revenue.」

「First, in Japan’s internet advertising market, the mobile marketing platform “Red” and native ad platform “Poets” continued to perform well and drove results. Although the advertising platform development and operational support service “Red for Publishers” had been slow to contribute to revenue, services have begun to be provided to powerful premium media, including “TVer PMP,” an advertising marketplace for video streaming services such as “TVer,” the official TV portal operated by 5 commercial broadcasters based in Tokyo.」

「In its domestic advertising business, the group will focus on the active rollout of “Red for Publishers.” In its overseas advertising business, its priority strategies will be to monetise individual locations and subsidiaries through efficiency improvements at existing overseas bases and acquired businesses, and to strengthen its revenue base through group synergies.」

「In its DSP business, the Group provided the mobile marketing platform “Red,” development and operational support for the advertising platform “Red for Publishers,” a native advertising platform and trading desk services, and worked to maximize advertising performance for advertisers and revenue for media companies.」

「In addition, drawing on the expertise and experience cultivated through its existing services, primarily in the DSP business, the company released the new product “Red for Publishers” during the consolidated fiscal year to develop and support the operation of an original advertising delivery platform for media companies.」

「The company provided the DSP platforms “Red” and “FreakOut,” the native advertising platform “Hike” and trading desk services, and worked to maximise advertising effectiveness for advertisers across a wide range of industries and revenue for media companies.」

「Against this market backdrop, the group will seek to expand revenue by further developing the functionality of and strengthening sales of DSP “FreakOut,” its DMP business and native advertising platform “Hike.”」