Expanding RTB and Native Advertising in Southeast Asia and the Middle East
First written in FY2016. 25 of 35 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-08-14.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「Next, in the overseas product business, sales, operating profit and EBITDA at Playwire, LLC in the US all increased year on year, helped in part by the recovery trend in Direct Sales.」
Regarding Playwire, Direct Sales is showing signs of recovery, and revenue, operating profit and EBITDA increased year on year. - FY2025ReframedAnnual report
「In the overseas advertising business, Playwire, LLC's EBITDA and operating profit declined year on year, reflecting strong performance in Programmatic Sales while Direct Sales remained on the road to recovery. East and Southeast Asia continued to perform steadily.」
The overseas advertising business is now described by region and sales method: strong Programmatic Sales and recovering Direct Sales at Playwire, with steady performance in East and Southeast Asia. - FY2024Continued decline in profit in the overseas advertising businessAnnual report
「In the overseas advertising business, Playwire, LLC in the US and the Asian operations, covering East and Southeast Asia, reported year-on-year declines in profit due to the impact of concerns about a US economic downturn and changes in the gaming market in East Asia.」
In addition to lower profit at Playwire, the full-year results showed lower profit in East and Southeast Asia due to changes in the gaming market. - FY2024-Q2RestatedAnnual report
「Next, in the overseas advertising business, Playwire, LLC in the US reported year-on-year declines in EBITDA and operating profit due to the contraction of the US advertising market amid concerns about an economic downturn. East and Southeast Asia also reported year-on-year declines in profit due to changes in the gaming market.」
Lower profit at Playwire due to concerns about a US economic downturn and lower profit in East and Southeast Asia due to changes in the gaming market have continued from the previous quarter. - FY2024-Q1Lower profit in the overseas advertising businessAnnual report
「Next, in the overseas advertising business, Playwire, LLC in the US reported year-on-year declines in EBITDA and operating profit due to the contraction of the US advertising market amid concerns about an economic downturn. East and Southeast Asia also reported year-on-year declines in profit due to changes in the gaming market.」
In the overseas business, the disclosure identified concerns about a US economic downturn and changes in the gaming market as factors behind lower profit in East and Southeast Asia. - FY2023-Q3Lower profit at Playwire and profit contributions from subsidiaries in East and Southeast AsiaAnnual report
「Next, in the overseas advertising and marketing business, Playwire, LLC in the US reported year-on-year declines in EBITDA and operating profit due to the contraction of the US advertising market amid concerns about an economic downturn, while the overseas subsidiaries in East and Southeast Asia contributed steadily to profit.」
While Playwire's EBITDA and operating profit declined due to the contraction of the advertising market amid concerns about a US economic downturn, the overseas subsidiaries in East and Southeast Asia contributed to profit. - FY2023-Q2RestatedAnnual report
「In the overseas advertising and marketing business, although there were signs of contraction in the US advertising market due to concerns about a US economic downturn, Playwire, LLC grew further due in part to year-end advertising demand and strongly drove results. The overseas subsidiaries in East and Southeast Asia also contributed to profit.」
Playwire's growth continued to drive the overseas business, and the subsidiaries in East and Southeast Asia continued to contribute to profit. - FY2023-Q1AdvancedAnnual report
「In the overseas advertising and marketing business, although there were signs of contraction in the US advertising market due to concerns about a US economic downturn, Playwire, LLC grew further due in part to year-end advertising demand and strongly drove results. The overseas subsidiaries in East and Southeast Asia also contributed to profit.」
Playwire grew further and drove results, while the overseas subsidiaries in East and Southeast Asia progressed to the stage of contributing to profit. - FY2022-Q3AdvancedAnnual report
「The overseas operating locations of FreakOut, mainly in China, Indonesia, Taiwan and Malaysia, also continued to increase sales and achieved substantial profit growth.」
The overseas locations, mainly in China, Indonesia, Taiwan and Malaysia, continued to increase sales and achieved substantial profit growth. - FY2022-Q2AdvancedAnnual report
「Next, overseas, sales and EBITDA in the second quarter declined from the first quarter due to the reversal of advertising demand in the first quarter, but on a cumulative basis for the first half, Playwire, LLC in the US grew further year on year and strongly drove results. The overseas operating locations of FreakOut, mainly in China, Indonesia, Taiwan and Malaysia, also continued to increase sales and achieved substantial profit growth.」
In the overseas business, although the standalone second quarter declined due to the reversal of advertising demand, cumulative results showed further growth at Playwire and higher sales and substantial profit growth at the locations mainly in China, Indonesia, Taiwan and Malaysia. - FY2022-Q1AdvancedAnnual report
「Next, overseas, although the impact of COVID-19 remained at some Asian locations, Playwire, LLC grew further due in part to year-end advertising demand and strongly drove results. All of FreakOut's overseas operating locations, mainly in China, Indonesia, Taiwan and Malaysia, ended the period profitably.」
Playwire grew further and drove results, while all of the company's overseas operating locations, mainly in China, Indonesia, Taiwan and Malaysia, ended the period profitably. - FY2021-Q3Challenges in the Southeast Asian business and growth at PlaywireAnnual report
「Next, overseas, while the Southeast Asian business struggled due to the impact of COVID-19, Playwire, LLC in the US continued to grow significantly year on year and strongly drove results.」
In the overseas business, the Southeast Asian operations struggled due to the impact of COVID-19, while Playwire grew significantly year on year and drove results. - FY2021-Q2AdvancedAnnual report
「Next, overseas, although some impact from COVID-19 remained, Playwire, LLC grew significantly year on year and strongly drove results despite the reversal of year-end advertising demand and the impact of the Lunar New Year. FreakOut's overseas locations, mainly in China and Taiwan, also contributed steadily to earnings despite the seasonal slowdown in advertising.」
In the overseas business, Playwire grew significantly year on year and drove results, while the overseas locations, mainly in China and Taiwan, also contributed to earnings. - FY2021-Q1AdvancedAnnual report
「Next, overseas, although some impact from COVID-19 remained, Playwire, LLC grew further due in part to year-end advertising demand and strongly drove results. The overseas locations of FreakOut, mainly in China, Indonesia and Taiwan, also contributed steadily to earnings.」
Playwire grew further and strongly drove results, while adGeek and the overseas locations, mainly in China, Indonesia and Taiwan, also contributed to earnings. - FY2020AdvancedAnnual report
「Next, overseas, although the impact of COVID-19 remained, Playwire, LLC grew rapidly again from the summer onward and strongly drove results. Taiwan-based adGeek Marketing Consulting Co., Ltd., the Indonesian subsidiary and the other Taiwan subsidiaries also contributed steadily to earnings. Honda Shoji Co., which operates a global app advertising business, and the Chinese subsidiary likewise continued contributing to earnings after the impact of COVID-19 had subsided, and the business continued to progress steadily toward the future.」
In the overseas business, Playwire grew rapidly again from the summer onward and drove results, while adGeek, the Indonesian and Taiwan subsidiaries, Honda Shoji Co. and the Chinese subsidiary continued contributing to earnings. - FY2020-Q3AdvancedAnnual report
「Next, overseas, despite the impact of COVID-19, Playwire, LLC, adGeek Marketing Consulting Co., Ltd., and the Indonesian and Taiwan subsidiaries continued to drive results. In addition, Honda Shoji Co., which operates a global app advertising business, and the Chinese subsidiary began contributing to earnings, and the business continued to progress steadily toward the future.」
In the overseas business, Playwire, adGeek, and the Indonesian and Taiwan subsidiaries continued to drive results, while Honda Shoji Co. and the Chinese subsidiary began contributing to earnings. - FY2020-Q2AdvancedAnnual report
「Next, overseas, the second quarter is seasonally difficult every year due to seasonal fluctuations, but Playwire, LLC, the Indonesian subsidiary and the Taiwan subsidiary continued to drive results. In addition, Taiwan-based adGeek Marketing Consulting Co., Ltd., where the company had been implementing cost improvements, became profitable, and the business continued to progress steadily toward the future.」
In the overseas business, Playwire and the Indonesian and Taiwan subsidiaries drove results, while adGeek, which had been implementing cost improvements, became profitable. - FY2020-Q1AdvancedAnnual report
「Next, overseas, following the Indonesian and Taiwan subsidiaries, which had already become profitable, the Chinese and Philippine subsidiaries also achieved quarterly profitability. Among the M&A targets, the US company Playwire, LLC, acquired in January 2019, continued to generate earnings steadily and strongly drove results.」
In the overseas business, the Chinese and Philippine subsidiaries newly achieved quarterly profitability, while Playwire generated earnings and drove results. - FY2019AdvancedAnnual report
「Next, overseas, the Indonesian, Thai and Taiwan subsidiaries, all existing company-owned locations, remained profitable for the full year, while the Chinese and Philippine subsidiaries also achieved monthly profitability. Among the M&A targets, the US company Playwire, LLC, acquired in January 2019, continued to generate earnings steadily and strongly drove results.」
The overseas business achieved continued full-year profitability in Indonesia, Thailand and Taiwan, monthly profitability in China and the Philippines, and earnings contributions from Playwire. - FY2019-Q3AdvancedAnnual report
「Next, overseas subsidiaries in early-entry markets such as Indonesia and Taiwan had already achieved monetization, while M&A targets in Southeast Asia continued to perform steadily. In addition, sales grew significantly after Playwire, LLC was newly consolidated from the end of the second quarter.」
The disclosure indicates monetization at the Indonesian and Taiwan subsidiaries, steady performance by M&A targets in Southeast Asia, and sales growth from the newly consolidated Playwire, showing progress in the overseas business. - FY2019-Q2AdvancedAnnual report
「Next, overseas, profitability at the Indonesian subsidiary, an existing company-owned location, expanded, and M&A targets continued to perform steadily. In addition, Playwire, LLC and The Studio by CtrlShift Pte. Ltd. were newly consolidated from the end of the second quarter of the current consolidated fiscal year, and the company made forward-looking investments to open new locations and secure personnel in preparation for further growth.」
In addition to expanded profitability at the Indonesian subsidiary and steady performance by M&A targets, the overseas operating structure expanded through the newly consolidated Playwire and The Studio by CtrlShift. - FY2019-Q1AdvancedAnnual report
「Next, overseas, profitability at the Indonesian subsidiary, an existing company-owned location, expanded, while M&A targets continued to perform steadily. At the same time, the company made forward-looking investments to open new locations and secure personnel in preparation for further growth.」
While the Indonesian subsidiary expanded its profitability and M&A targets performed steadily, the company continued making forward-looking investments in opening new locations and securing personnel. - FY2018AdvancedAnnual report
「In the overseas advertising business, the Group will pursue as its key strategy expanding sales at locations it has already entered and at M&A targets, as well as securing regional budgets in the ASEAN region.」
The overseas advertising business has identified as key strategies expanding sales at existing locations and M&A targets, in addition to securing regional budgets in ASEAN. - FY2018AdvancedAnnual report
「Next, overseas, full-year profitability expanded at the Indonesian subsidiary, an existing company-owned location, while the Thai and Taiwan subsidiaries also achieved monthly profitability. The company made forward-looking investments to open new locations and secure personnel in preparation for further growth, including at its M&A targets.」
The Indonesian subsidiary expanded its full-year profit, while the Thai and Taiwan subsidiaries achieved monthly profitability; the company also advanced forward-looking investments in opening new locations and securing personnel. - FY2018-Q3AdvancedAnnual report
「Next, overseas operations, including existing locations and acquired businesses, remained solid. From the third quarter of the current fiscal year, the Philippines, Vietnam, and India were newly included in the scope of consolidation, enabling the Group to provide a range of digital marketing solutions across Southeast Asia, Taiwan, and South Asia.」
The Philippines, Vietnam and India were newly added to the scope of consolidation, giving concrete form to digital marketing operations across Southeast Asia, Taiwan and South Asia. - FY2018-Q2AdvancedAnnual report
「Next, overseas operations remained solid at both existing locations and newly acquired businesses. In Thailand, the acquisitions of Digitiv and DotGF, which operate comprehensive digital marketing businesses, were completed. Together with Taiwan's adGeek, Indonesia's EMC (PT.Gema Teknologi Cahaya Gemilang), and InboundID (PT.AMARTA ZWARA GUNA), this has enabled the Group to provide a range of digital marketing solutions across Southeast Asia and Taiwan.」
Completion of 2 acquisitions in Thailand established a concrete structure for providing digital marketing solutions across Southeast Asia and Taiwan. - FY2018-Q1AdvancedAnnual report
「Next, overseas, existing locations continued to perform steadily, while adGeek Marketing Consulting Co., Ltd., acquired through M&A in the fiscal year ended September 2017, also drove results.」
The disclosure states that, in addition to existing overseas locations, adGeek Marketing Consulting Co., Ltd., acquired through M&A in the fiscal year ended September 2017, drove results for the quarter. - FY2017AdvancedAnnual report
「Overseas, while promoting the monetization of existing locations, we newly entered Vietnam, the Philippines, Malaysia, India and Iran, and actively made forward-looking investments focused on entering major countries across Southeast and South Asia and building relationships with major media companies. We also acquired strategic partners for our overseas business, including adGeek Marketing Consulting Co., Ltd., which operates a trading desk business and a media monetization support business in Taiwan, and made investments to promote operations across Asia.」
The company's overseas expansion developed from a plan centered on Southeast Asia and the Middle East to a concrete expansion across Asia, including Vietnam, the Philippines, Malaysia, India, Iran and Taiwan. - FY2017-Q3AdvancedAnnual report
「Beginning in the third quarter of the current consolidated fiscal year, PT AMARTA ZWARA GUNA was newly included in the scope of consolidation.」
The addition of a new consolidated company in Indonesia expanded the structure supporting overseas operations, including Southeast Asia. - FY2017-Q2AdvancedAnnual report
「FreakOut(Thailand)Co.,Ltd. Planning, sales and OEM provision of DSP and native advertising in Thailand FreakOutBilişimReklamveİletişim HizmetleriAnonim Şirketi Planning, sales and OEM provision of DSP and native advertising in Turkey PT.FreakOutdewinaIndonesia Planning, sales and OEM provision of DSP and native advertising in Indonesia」
The overseas operating structure is described specifically as providing planning, sales and OEM services for DSP and native advertising in Thailand, Turkey and Indonesia. - FY2016First statedAnnual report
「In addition to the domestic market, we aim to grow the business by expanding RTB and native advertising in overseas markets, mainly in Southeast Asia and the Middle East.」
The company has outlined a regional strategy to expand RTB and native advertising in Southeast Asia and the Middle East, in addition to Japan.