Development of the proprietary advertising delivery platform "Red for Publishers" for media companies
First written in FY2017. 10 of 21 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1RestatedAnnual report
「The advertising platform “Scarlet,” targeting premium media, continued to perform solidly despite the impact of changes in the transaction structure, while “GP,” a video contextual-targeting service with advanced brand-safety features, continued to perform steadily.」
Provision of premium media support through Scarlet, rebranded from Red for Publishers, and GP has continued. - FY2024-Q2RestatedAnnual report
「During the first six months of the fiscal year, the Premium Media Support business continued to grow steadily, while “Scarlet,” one of 株式会社フリークアウト’s core products, performed steadily, as did “GP.”」
The description of steady growth in the premium media support business, including Scarlet, rebranded from Red for Publishers, and the performance of its products has continued. - FY2023-Q3RestatedAnnual report
「During the first nine months of the fiscal year, the Premium Media Support business began to make a steady contribution to revenue, and the mobile marketing platforms “Red” and “Scarlet,” a core product of 株式会社フリークアウト, also performed steadily.」
The contribution to earnings from the premium media support business, including Scarlet, rebranded from Red for Publishers, and the steady performance of Red and Scarlet have continued. - FY2023-Q2RestatedAnnual report
「During the six months ended the second quarter, the premium media support business began contributing steadily to earnings. Accordingly, “Red” and “Scarlet,” core products of 株式会社フリークアウト, also performed steadily.」
The contribution to earnings from the premium media support business, including Scarlet, rebranded from Red for Publishers, and the steady performance of Red and Scarlet have continued. - FY2022-Q3AdvancedAnnual report
「During the first nine months of the fiscal year, the Premium Media Support business continued to grow steadily, and the mobile marketing platforms “Red” and “Scarlet,” the core products of 株式会社フリークアウト, also performed steadily.」
The premium media support business, including Scarlet, rebranded from Red for Publishers, progressed from the stage of beginning to contribute to earnings to steady growth. - FY2022-Q2AdvancedAnnual report
「During the six months ended the second quarter, the premium media support business grew steadily, while “Red” and “Scarlet,” core products of 株式会社フリークアウト, also performed steadily.」
The premium media support business progressed from the stage of beginning to contribute to earnings to steady growth, while Red and Scarlet also performed steadily. - FY2021ReframedAnnual report
「We provide “Scarlet,” a product intended to develop and support the operation of a proprietary advertising platform for premium publishers, centred on the video and Connected TV sectors. It is a rebranding of the former “Red for Publishers.”」
Red for Publishers was renamed and rebranded as Scarlet, and repositioned as a premium media support product centred on video and Connected TV. - FY2021-Q3RestatedAnnual report
「The video and Connected TV business, part of the premium media support business that is a focus area of the medium-term management plan, contributed steadily to earnings.」
The explanation that the video and Connected TV business within premium media support is contributing steadily to earnings has been maintained. - FY2021-Q2AdvancedAnnual report
「The video and Connected TV business, part of the premium media support business that is a focus area of the medium-term management plan, grew steadily. Accordingly, the mobile marketing platform “Red,” a core product of 株式会社フリークアウト, also performed steadily.」
With respect to support for publishers, the video and Connected TV business within premium media support grew steadily and progressed to the stage of contributing to earnings. - FY2021-Q1AdvancedAnnual report
「The premium media support business, a focus area of the medium-term management plan, began contributing steadily to earnings. Accordingly, the mobile marketing platform “Red,” a core product of 株式会社フリークアウト, also performed steadily.」
With respect to support for publishers, the premium media support business has progressed to the stage of beginning to contribute to earnings. - FY2020-Q2AdvancedAnnual report
「Although the advertising platform development and operational support service “Red for Publishers” had been slow to contribute to revenue, “TVer PMP,” an advertising marketplace for video streaming services such as “TVer,” the official TV portal operated by 5 commercial broadcasters based in Tokyo, has begun contributing to revenue.」
Red for Publishers has progressed from the previous stages of confirmed and launched provision to the stage at which it has begun contributing to earnings through TVer PMP and other services. - FY2020-Q1AdvancedAnnual report
「Regarding the advertising platform development and operational support service “Red for Publishers,” the contribution to earnings had been delayed, but service provision to strong premium media companies has begun, including “TVer PMP,” the advertising marketplace of video streaming services such as “TVer” (TVer), the official television portal operated by 5 commercial broadcasters based in Tokyo.」
For Red for Publishers, concrete progress was indicated through the start of service provision to multiple premium media companies and to TVer PMP of 5 commercial broadcasters based in Tokyo. - FY2019AdvancedAnnual report
「Regarding the advertising platform development and operational support service “Red for Publishers,” the contribution to earnings had been delayed, but provision of services to strong premium media companies for the next fiscal year has been confirmed, including “TVer PMP,” the advertising marketplace of video streaming services such as “TVer” (TVer), the official television portal operated by 5 commercial broadcasters based in Tokyo.」
While Red for Publishers continued to be slow to contribute to earnings, concrete progress was indicated through the confirmed provision of services to strong premium media companies, including TVer PMP. - FY2019-Q3AdvancedAnnual report
「Meanwhile, the advertising platform development and operational support service “Red for Publishers” has begun delivering to multiple premium media companies, and discussions are currently under way regarding product provision based on a partnership with a large premium media company, an app.」
Red for Publishers has begun delivering to multiple premium media companies, and discussions are also progressing on provision based on a partnership with a large-scale app. - FY2019-Q2RestatedAnnual report
「The advertising platform development and operational support service “Red for Publishers” had been slow to contribute to earnings, but provision to multiple premium media companies has been confirmed.」
The previous explanation regarding the delay in the contribution to earnings and the confirmed provision to multiple premium media companies has been maintained. - FY2019-Q1AdvancedAnnual report
「The advertising platform development and operational support service “Red for Publishers” had been slow to contribute to earnings, but provision to multiple premium media companies has been confirmed.」
While the delay in the contribution to earnings continued to be noted, provision to multiple premium media companies was confirmed, indicating concrete progress in expanding the customer base. - FY2018Delayed earnings contribution and provision confirmed for the next fiscal yearAnnual report
「The advertising platform development and operational support service “Red for Publishers” had been slow to contribute to earnings, but provision to multiple premium media companies has been confirmed for the next fiscal year.」
While the delay in Red for Publishers’ contribution to earnings was explicitly noted, provision to multiple premium media companies was confirmed for the next fiscal year. - FY2018-Q3RestatedAnnual report
「First, in Japan’s online advertising market, the mobile marketing platform “Red” and the development and operational support service for ad platforms, “Red for Publishers,” continued to perform steadily and drive results, while “Poets,” a native SSP launched in the second quarter, also achieved steady revenue growth.」
It is stated that “Red for Publishers” continued to perform steadily and, together with Red, drive performance. - FY2018-Q2RestatedAnnual report
「During the six months ended the second quarter, the mobile marketing platform “Red” continued to drive performance, while the development and operational support service for the advertising platform, “Red for Publishers,” also performed steadily.」
It is stated that “Red for Publishers” continued to be provided to multiple premium publishers and performed steadily during the quarter. - FY2018-Q1AdvancedAnnual report
「In addition, drawing on the expertise and experience developed through our existing services, centred on the DSP business, we provide the new product “Red for Publishers” to multiple premium publishers to develop and support the operation of a proprietary advertising platform for publishers.」
“Red for Publishers” has progressed to the stage of providing development and operational support for publishers to multiple premium publishers. - FY2017First statedAnnual report
「During the consolidated fiscal year, we released the new product “Red for Publishers” to develop and support the operation of a proprietary advertising platform for publishers.」
The new product is intended to help publishers maximise advertising revenue and focus on content and traffic acquisition, while prioritising connections to Red for advertising inventory at high-quality publishers. It was disclosed for the first time as a standalone initiative.