Growing the User Base and Awareness of Anny magazine and Strengthening E-commerce Earnings Power
First written in FY2016. 9 of 16 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020DroppedAnnual report
「As the shares of 株式会社BLT, which operates the gift e-commerce business, were transferred on 30 March 2020, the gift e-commerce business will no longer fall within the scope of the Group's consolidated financial statements.」
The Group’s theme of acquiring users for Anny, expanding awareness and strengthening its e-commerce revenue base fell outside the scope of the consolidated financial statements following the transfer of BLT. - FY2020-Q3AdvancedAnnual report
「The gift e-commerce business remained positioned as being in an upfront investment phase during the period, and the company continued service development, including UI/UX improvements and enhancements to its gift concierge function. As a result, revenue from the gift e-commerce business for the cumulative third quarter of the fiscal year was ¥198.066 million, up 73.4% year on year, while the segment loss was ¥40.378 million, compared with a loss of ¥53.924 million in the same period of the previous year.」
The company continued service development, with revenue from the gift e-commerce business up 73.4% year on year and the segment loss narrowing from ¥53.924 million in the same period of the previous year to ¥40.378 million. - FY2020-Q2RestatedAnnual report
「In the gift e-commerce business, we continued service development during the current fiscal year, positioning it as an upfront investment phase in order to develop Anny into a personalised gift service that proposes the ideal gift for each individual.」
The company defines Anny’s objective as evolving into a personalised gift service and continued its upfront investment and service development during the fiscal year. No new milestone was presented. - FY2020-Q1ReframedAnnual report
「In the gift e-commerce business, we continued service development during the current fiscal year, positioning it as an upfront investment phase in order to develop Anny into a personalised gift service that proposes the ideal gift for each individual.」
The company presents Anny’s objective as evolving from strengthening user acquisition, awareness and revenue generation into a personalised gift service that recommends the optimal gift for each individual. - FY2019-Q3AdvancedAnnual report
「In the gift e-commerce business, the number of users and transactions increased as a result of UI/UX improvements and an expanded product lineup, while revenue grew substantially to approximately 3.7 times the level in the same period of the previous year.」
The number of users and transactions increased as a result of UI/UX improvements and an expanded product lineup, and revenue from the gift e-commerce business reached approximately 3.7 times the level in the same period of the previous year. - FY2019-Q2AdvancedAnnual report
「In the gift e-commerce business, both the number of users and transactions increased as a result of ongoing UI/UX improvements and an expanded product lineup.」
The company states that Anny’s number of users and transactions increased as a result of UI/UX improvements and an expanded product lineup. - FY2019-Q1RestatedAnnual report
「In the gift e-commerce business, the company has pursued initiatives including UI/UX improvements, stronger logistics and an expanded product lineup to support business expansion.」
The company continues to implement initiatives to improve the UI/UX, logistics and product lineup of its gift e-commerce business, including Anny. - FY2018AdvancedAnnual report
「For some time, the company has provided “Anny magazine,” a gift e-commerce service that allows users to send carefully selected gifts via social media to people whose addresses they do not know. As the market environment has changed significantly in recent years with the increase in social media and e-commerce users, the company decided to establish 株式会社BLT, a new company specializing in the gift e-commerce business, to further expand the service’s revenue. Through this move, it will accelerate management decision-making and execution and strengthen its organisational structure.」
The establishment of 株式会社BLT, a company specialising in the gift e-commerce business, represents concrete organisational progress toward further expanding Anny’s revenue. - FY2018-Q3AdvancedAnnual report
「In addition, on “Anny magazine,” the number of users and transactions have increased as a result of service improvements, and the service continues to grow as a gift e-commerce service.」
The company states that the number of users and transactions increased through service improvements, indicating concrete progress in Anny’s growth. - FY2018-Q2AdvancedAnnual report
「In addition, on “Anny magazine,” the number of brands offered and transactions have increased as a result of service improvements, and the service continues to grow as a gift e-commerce service.」
The number of brands offered and transactions increased following service improvements, demonstrating Anny’s continued growth. - FY2018-Q1AdvancedAnnual report
「In addition, on “Anny magazine,” the number of users, brands offered and transactions have increased as a result of service improvements, and the service continues to grow as a gift e-commerce service.」
The company states that Anny’s number of users, brands offered and transactions increased following service improvements. - FY2017RaisedAnnual report
「For social gifting (Anny), the company aims to achieve substantial business expansion and monetize the service going forward by enhancing its product lineup, continuously improving the UI and UX, and diversifying payment methods.」
In addition to improving the product, UI/UX and payment methods, the company explicitly states its goal of “substantial business expansion and monetization,” broadening its stated objective beyond strengthening the existing e-commerce revenue base. - FY2017-Q3AdvancedAnnual report
「In social gifting (Anny), the number of users, the number of brands carried and the number of payments increased, and the service continued to grow as a gift e-commerce service.」
The filing reports increases in Anny's user base, the number of brands carried and the number of payments, indicating continued service growth. - FY2017-Q2AdvancedAnnual report
「In social gifting (Anny), the number of brands carried and the number of payments increased as a result of efforts to strengthen the product lineup and improve the UI and UX, and the service continued to grow steadily as a gift e-commerce service.」
It reports progress from strengthening the product lineup and improving the UI and UX, reflected in increases in the number of brands carried and payments. - FY2017-Q1RestatedAnnual report
「We have continued to position Social Gift (Anny) as being in an upfront investment phase and have worked to strengthen the service, including by expanding its product lineup.」
It reconfirms the policy of continuing upfront investment in Anny and strengthening the service, including by expanding its product lineup. - FY2016First statedAnnual report
「For Anny magazine, a media platform focused on gifts, the company will seek to acquire more users and expand awareness, while continuing to strengthen its e-commerce earnings power through the development of new functions and enhanced merchandising.」
It sets out expanding the user base and awareness and improving e-commerce earnings power through function development and stronger merchandising.