Strengthening the Influencer Network and Developing Cutting-Edge Social Media Services
First written in FY2016. 24 of 40 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-11-13.
0 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「For the existing influencer marketing and Mimi Beauty services, revenue and gross profit fell below forecasts due to intensifying competition and platform-related factors. Segment profit declined because selling, general and administrative expenses increased in connection with the addition of new consolidated subsidiaries.」
The filing states that revenue and gross profit for influencer marketing and Mimi Beauty fell below forecasts due to intensifying competition and platform-related factors, resulting in lower segment profit. - FY2025RestatedAnnual report
「In this business, the beauty marketing business, comprising influencer marketing and Mimi Beauty, performed well.」
It reconfirms the strong performance of the beauty marketing business, including influencer marketing and Mimi Beauty. - FY2025-H1RestatedAnnual report
「In this business, the beauty marketing business, comprising influencer marketing and Mimi Beauty (formerly MimiTV), performed well.」
It reconfirms the strong performance of Mimi Beauty, which carries on the MimiTV business, together with influencer marketing. It does not indicate any new numerical target or milestone for a specific service. - FY2024-Q3RestatedAnnual report
「In this business, revenue declined in influencer services outside the beauty category and in owned media as part of the company's focus on selected businesses, while influencer services in the beauty category and MimiTV, its owned beauty media platform, performed well against a backdrop of solid demand for social media marketing.」
It reconfirms that the influencer services and MimiTV in the beauty category performed well. - FY2024-Q2RestatedAnnual report
「In this business, revenue declined in influencer services outside the beauty category and in owned media as part of the company's focus on selected businesses, while influencer services in the beauty category and MimiTV, its owned beauty media platform, performed well against a backdrop of solid demand for social media marketing.」
It reconfirms that the influencer services and MimiTV in the beauty category performed well. - FY2024-Q1AdvancedAnnual report
「The company designated the current and next fiscal years as investment periods and carried out a large-scale promotional campaign for MimiTV, resulting in a significant increase in advertising and promotion expenses.」
It presents the specific investment measure of designating the current and next fiscal years as investment periods for MimiTV and implementing a large-scale promotional campaign. - FY2023AdvancedAnnual report
「In this business, the influencer services and MimiTV, a beauty media platform, among others, continued to perform well against a backdrop of continued strong demand for social media marketing. The transaction value of social media advertising also expanded as a result of stronger collaboration with these services and increased transactions with multiple certain agencies.」
In addition to the strong performance of the influencer services and MimiTV, the transaction value of social media advertising expanded as a result of stronger collaboration among the services and increased transactions with multiple agencies. - FY2023-Q3RestatedAnnual report
「In this business, the influencer services and MimiTV, a beauty media platform, among others, continued to perform well against a backdrop of continued strong demand for social media marketing. The transaction value of social media advertising also expanded as a result of stronger collaboration with these services and increased transactions with multiple certain agencies.」
It reconfirms the strong performance and expansion of the influencer services, MimiTV and the transaction value of social media advertising, but indicates no new milestone since the previous quarter. - FY2023-Q2RestatedAnnual report
「In this business, the influencer services and MimiTV, a beauty media platform, among others, continued to perform well against a backdrop of continued strong demand for social media marketing. The transaction value of social media advertising also expanded as a result of stronger collaboration with these services and increased transactions with multiple certain agencies.」
It reconfirms the strong performance and expansion of the influencer services, MimiTV and the transaction value of social media advertising, but indicates no new milestone since the previous quarter. - FY2023-Q1AdvancedAnnual report
「In this business, the influencer services and MimiTV, a beauty media platform, among others, continued to perform well against a backdrop of continued strong demand for social media marketing. The transaction value of social media advertising also expanded as a result of stronger collaboration with these services and increased transactions with multiple certain agencies.」
In addition to the strong performance of the influencer services and MimiTV, it reports an increase in the transaction value of social media advertising resulting from stronger collaboration among the services and increased transactions with multiple certain agencies. - FY2022AdvancedAnnual report
「In this business, the influencer marketing business in the marketing solutions business and MimiTV, a beauty media platform, performed well, and the transaction value of social media advertising expanded as a result of stronger collaboration with these services and increased transactions with certain agencies.」
In addition to the strong performance of influencer marketing and MimiTV, the transaction value of social media advertising expanded as a result of stronger collaboration with both services and increased transactions with certain agencies. - FY2022-Q3AdvancedAnnual report
「In this business, the influencer marketing business in the marketing solutions business and MimiTV, a beauty media platform, performed well, and the transaction value of social media advertising expanded as a result of stronger collaboration with these services and increased transactions with certain agencies.」
In addition to the strong performance of influencer marketing and MimiTV, the transaction value of social media advertising expanded as a result of stronger collaboration with both services and increased transactions with certain agencies. - FY2022-Q1AdvancedAnnual report
「In this business, the influencer marketing business in the marketing solutions business and MimiTV, a beauty media platform, performed well. The transaction value of social media advertising also expanded as a result of stronger collaboration with these services and increased transactions with certain agencies.」
In addition to the strong performance of influencer marketing and MimiTV, it reports an increase in the transaction value of social media advertising resulting from stronger collaboration with both services and increased transactions with certain agencies. - FY2021AdvancedAnnual report
「In this business, the influencer services in the marketing solutions business and MimiTV, a beauty media platform, among others, performed well.」
The filing states that the strong performance of the influencer services and MimiTV, among others, continued for the full fiscal year. - FY2021-Q3AdvancedAnnual report
「In this business, the influencer services in the marketing solutions business and MimiTV, a beauty media platform, among others, performed well. As a result, revenue for the cumulative third quarter of the fiscal year under review was ¥1,915.156 million, up 8.3% year on year, and segment profit was ¥289.857 million, up 77.0%.」
The strong performance of the influencer services and MimiTV, among others, was reflected in higher marketing business revenue and segment profit. - FY2021-Q2AdvancedAnnual report
「In this business, the influencer services in the marketing solutions business and MimiTV, a beauty media platform, performed well. As a result, revenue for the cumulative second quarter of the fiscal year under review was ¥1,095.707 million, up 8.1% year on year, and segment profit was ¥148.805 million, up 199.0%.」
The strong performance of the influencer services and MimiTV was reflected in higher marketing business revenue and segment profit. - FY2021-Q1AdvancedAnnual report
「In this business, the influencer services and MimiTV in the marketing solutions business expanded steadily.」
It states that the influencer services expanded steadily together with MimiTV. - FY2020AdvancedAnnual report
「In the marketing business, the influencer marketing business and the beauty media platform MimiTV expanded steadily. As a result, revenue was ¥2,415.051 million, up 4.6% from the previous consolidated fiscal year, and segment profit was ¥575.725 million, up 12.7%.」
It reports the full-year expansion of the influencer marketing business and MimiTV, which led to increases in marketing business revenue and segment profit. - FY2020-Q3AdvancedAnnual report
「In the marketing business, the influencer marketing, performance advertising and MimiTV businesses expanded steadily. As a result, revenue for the cumulative third quarter of the fiscal year under review was ¥1,767.839 million, up 12.5% year on year, and segment profit was ¥370.788 million, up 31.2%.」
The filing states that the influencer marketing business expanded steadily, indicating progress in the social media and influencer-related businesses. - FY2020-Q2AdvancedAnnual report
「In the marketing business, revenue declined in the owned-media business excluding MimiTV, the PR business and the ad tech business, while the influencer marketing, performance advertising and MimiTV businesses continued to expand steadily.」
The filing states that the influencer marketing business expanded steadily, indicating progress in that business. - FY2020-Q1AdvancedAnnual report
「In the marketing business, the influencer marketing area, performance advertising area and MimiTV expanded steadily.」
It states that the influencer marketing business expanded steadily. - FY2019-Q3AdvancedAnnual report
「In the marketing business, the influencer and advertising-related areas continued to expand from the first half, while 株式会社MimiTV, which became a subsidiary in May 2018, also continued to grow steadily.」
The filing states that the influencer business continued to grow following the first half, indicating progress in the social media and influencer-related businesses. - FY2019-Q2AdvancedAnnual report
「Continued growth in the influencer and advertising-related businesses in the marketing business」
The filing states that the influencer and advertising-related businesses continued to grow, indicating progress in the social media and influencer-related businesses. - FY2019-Q1RestatedAnnual report
「In the marketing business, in addition to continued growth in SNS-related services and expansion of advertising-related services, we made 株式会社MimiTV, which operates a beauty-focused video media platform, a subsidiary through an M&A transaction and made upfront investments, including promotional activities, to enhance the value of the media platform.」
It reconfirms the continued growth of social media-related services, but does not indicate any new social media service or progress toward a specific platform-related milestone. - FY2018RestatedAnnual report
「In the marketing business during the fiscal year under review, social media marketing, editorial advertising and ad technology-related services, among others, continued to grow.」
It reconfirms the continued growth of social media marketing as a full-year result. - FY2018-Q3RestatedAnnual report
「In the third quarter, revenue increased as SNS marketing and editorial advertising grew steadily.」
It reconfirms growth in social media marketing and increased revenue, but does not indicate any new social media service or progress toward a specific platform-related milestone. - FY2018-Q2AdvancedAnnual report
「In the second quarter, revenue increased as SNS marketing and editorial advertising grew steadily.」
Growth in social media marketing and increased revenue were also reported for the second quarter, indicating continued progress. - FY2018-Q1AdvancedAnnual report
「In the first quarter, in addition to continued growth in SNS marketing and editorial advertising, the trading desk (advertising operations) and affiliate advertising launched smoothly and contributed to higher revenue.」
The filing states that social media marketing continued to grow, indicating progress in services using social media. - FY2017AdvancedAnnual report
「In social media marketing, revenue from Instagram-related services continued to increase.」
The filing states that revenue from Instagram-related services continued to increase for the full fiscal year. - FY2017-Q3AdvancedAnnual report
「In social media marketing, revenue from Instagram-related services continued to increase.」
Revenue from Instagram-related services continued to increase. - FY2017-Q2AdvancedAnnual report
「In social media marketing, sales of Instagram-related services increased significantly.」
Sales of Instagram-related services increased significantly, indicating progress in social media marketing. - FY2017-Q1AdvancedAnnual report
「In social media marketing, inquiries for marketing using Instagram increased.」
The increase in inquiries for marketing using Instagram is noted, indicating progress in demand for social media marketing projects. - FY2016First statedAnnual report
「In social media marketing, the company will work to strengthen its network of influential influencers and continually develop and provide cutting-edge social media marketing services.」
It presents strengthening the influencer network and developing services as measures for social media marketing.