Growing proprietary media and strengthening earnings through sponsored advertising
First written in FY2016. 8 of 20 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
Trenders moved to the "Worse" side of this theme in 2025, the same year as the typical company in this theme.
The whole theme swung hardest in 2025: 4 of 19 companies on the "Worse" side.
1 other company's latest entry also says "Dropped".
- FY2026DroppedAnnual reportThe previous goal of making growth in owned media and tie-up advertising the core of earnings power cannot be explicitly confirmed in the management strategy and business description of this annual securities report.
- FY2025WorsenedAnnual report
「The company recorded a gain on the transfer of a portion of its web media business within the marketing business of ¥36.319 million as an extraordinary gain.」
The filing states that a portion of the web media business within the marketing business was transferred, in contrast to the previous focus on growing owned media and strengthening earnings power through tie-up advertising and other measures. - FY2024-Q3RestatedAnnual report
「In this business, revenue declined in influencer services outside the beauty category and in owned media as part of the company's focus on selected businesses, while influencer services in the beauty category and MimiTV, its owned beauty media platform, performed well against a backdrop of solid demand for social media marketing.」
It reconfirms the contrast within the business between declining revenue from owned media and other businesses outside the beauty category and strong performance by the influencer services and MimiTV in the beauty category. - FY2024-Q2RestatedAnnual report
「In this business, revenue declined in influencer services outside the beauty category and in owned media as part of the company's focus on selected businesses, while influencer services in the beauty category and MimiTV, its owned beauty media platform, performed well against a backdrop of solid demand for social media marketing.」
It reconfirms the contrast within the business between declining revenue from owned media and other businesses outside the beauty category and strong performance by the influencer services and MimiTV in the beauty category. - FY2024-Q1WorsenedAnnual report
「In this business, revenue declined in influencer services outside the beauty category and in owned media as part of the company's focus on selected businesses, while influencer services in the beauty category and MimiTV, its owned beauty media platform, performed well against a backdrop of solid demand for social media marketing.」
Revenue declined in areas outside the beauty category, including owned media, indicating a negative factor for the overall theme of strengthening the earnings power of owned media. Meanwhile, the influencer services in the beauty category and MimiTV are stated to have performed well. - FY2020-Q2WorsenedAnnual report
「In the marketing business, revenue declined in the owned-media business excluding MimiTV, the PR business and the ad tech business, while the influencer marketing, performance advertising and MimiTV businesses continued to expand steadily.」
Revenue declined in the owned-media, PR and ad tech businesses, indicating weakness in progress toward strengthening the earnings power of the owned-media business. Growth areas are recorded in a separate thread. - FY2020-Q1AdvancedAnnual report
「In the marketing business, the influencer marketing area, performance advertising area and MimiTV expanded steadily.」
It states that the influencer marketing, performance advertising and MimiTV businesses expanded steadily. - FY2019-Q3AdvancedAnnual report
「In the marketing business, the influencer and advertising-related areas continued to expand from the first half, while 株式会社MimiTV, which became a subsidiary in May 2018, also continued to grow steadily.」
The note states that the influencer and advertising-related areas continued to expand and that MimiTV also continued to grow. - FY2019-Q1RestatedAnnual report
「In the marketing business, in addition to continued growth in SNS-related services and expansion of advertising-related services, we made 株式会社MimiTV, which operates a beauty-focused video media platform, a subsidiary through an M&A transaction and made upfront investments, including promotional activities, to enhance the value of the media platform.」
The note reconfirms continued growth in SNS-related services and expansion of advertising-related services. The acquisition and investment progress concerning MimiTV is covered in a separate thread. - FY2018RestatedAnnual report
「In the marketing business, revenue reached ¥2,165.784 million, up 16.4% year on year, as SNS marketing, editorial advertising and ad-tech-related services continued to grow and the advertising operations service launched during the current fiscal year also got off to a strong start.」
The note confirms continued growth in SNS marketing, editorial advertising and ad-tech-related services, but does not indicate any new policy concerning proprietary media or sponsored advertising itself. - FY2018-Q3RestatedAnnual report
「In the third quarter, revenue increased as SNS marketing and editorial advertising grew steadily.」
The note reconfirms growth in advertising-related services and higher revenue, but does not indicate any new milestone for proprietary media or sponsored advertising. - FY2018-Q2AdvancedAnnual report
「In the second quarter, revenue increased as SNS marketing and editorial advertising grew steadily.」
The note states that steady growth in SNS marketing and editorial advertising contributed to higher revenue. - FY2018-Q1AdvancedAnnual report
「In the first quarter, in addition to continued growth in SNS marketing and editorial advertising, the trading desk (advertising operations) and affiliate advertising launched smoothly and contributed to higher revenue.」
The note states that editorial advertising continued to grow, indicating progress in monetising advertising-related services. - FY2017AdvancedAnnual report
「In media marketing, sponsored advertising grew steadily, while revenue from the ad-tech-enabled news distribution service mitayo. increased rapidly.」
The note states that sponsored advertising grew and that revenue from mitayo. increased rapidly, indicating progress in media monetisation. - FY2017-Q3AdvancedAnnual report
「In media marketing, revenue from sponsored advertising and the ad-tech-enabled news distribution service mitayo. grew steadily.」
The note records growth in revenue from sponsored advertising and mitayo., which uses ad technology, indicating concrete progress in media monetisation. - FY2017-Q2AdvancedAnnual report
「In media marketing, revenue from sponsored advertising continued to increase, and the ad-tech-enabled news distribution service mitayo. also launched smoothly.」
Revenue from sponsored advertising continued to increase, indicating concrete progress in media monetisation. - FY2017-Q1AdvancedAnnual report
「In media marketing, sponsored advertising on our proprietary media platform Social Trend News increased,」
The note records an increase in sponsored advertising on the proprietary media platform Social Trend News, indicating concrete progress in advertising monetisation. - FY2016First statedAnnual report
「By growing our proprietary media platforms Social Trend News, FEELY and ZEKKEI Japan, we aim to further strengthen earnings, centred on sponsored advertising.」
The goal is to grow multiple proprietary media platforms and make sponsored advertising the core of monetisation.