Acquisition of MimiTV, adding a beauty video and social media platform
First written in FY2018. 13 of 25 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-11-13.
No other company in this theme has enough history to compare yet.
- FY2026WorsenedAnnual report
「For the existing influencer marketing and Mimi Beauty services, revenue and gross profit fell below forecasts due to intensifying competition and platform-related factors. Segment profit declined because selling, general and administrative expenses increased in connection with the addition of new consolidated subsidiaries.」
The company stated that revenue and gross profit for the beauty media and influencer platform, including Mimi Beauty, fell below expectations because of intensifying competition and platform-related factors. - 2026-05-14AdvancedEarnings presentation
「各SNS特性にあわせて最新の美容情報を発信、公式アカウントの総フォロワー数は約593万（2026年4月時点）」
Mimi Beautyについて、公式アカウントの総フォロワー数と、UGC・オフラインイベント・SNS広告を組み合わせた提供内容を具体的に示している。 - FY2025RestatedAnnual report
「In this business, the beauty marketing business, comprising influencer marketing and Mimi Beauty, performed well.」
The company reaffirmed the strong performance of its beauty media and influencer platform, including Mimi Beauty, which succeeded MimiTV. - FY2025-H1ReframedAnnual report
「On 2 September 2024, the company established Mimi Beauty Co., Ltd. with 100% funding and made it a consolidated subsidiary.」
For the beauty media business formerly known as MimiTV, the company established Mimi Beauty Co., Ltd. with 100% funding on 2 September 2024 and made it a consolidated subsidiary, setting out the resulting organizational structure. - FY2024-Q3RestatedAnnual report
「The company designated the current and next fiscal years as investment periods and carried out a large-scale promotional campaign for MimiTV, resulting in a significant increase in advertising and promotion expenses.」
The company reaffirmed its policy and measures for positioning the current and following fiscal years as investment periods for MimiTV and implementing large-scale promotions. - FY2024-Q2RestatedAnnual report
「The company designated the current and next fiscal years as investment periods and carried out a large-scale promotional campaign for MimiTV, resulting in a significant increase in advertising and promotion expenses.」
The company reaffirmed its policy and measures for positioning the current and following fiscal years as investment periods for MimiTV and implementing large-scale promotions. - FY2024-Q1AdvancedAnnual report
「The company designated the current and next fiscal years as investment periods and carried out a large-scale promotional campaign for MimiTV, resulting in a significant increase in advertising and promotion expenses.」
For MimiTV, the company implemented a large-scale promotional campaign, positioning the current and following fiscal years as investment periods, thereby giving concrete form to investment in the beauty media platform following the acquisition. - FY2023-Q3RestatedAnnual report
「On 1 April 2022, the company completed an absorption-type merger in which the company was the surviving company and MimiTV Co., Ltd., its consolidated subsidiary, was the absorbed company.」
The company reaffirmed that the absorption-type merger of MimiTV was completed on 1 April 2022. - FY2022AchievedAnnual report
「At a Board of Directors meeting held on 15 February 2022, we resolved to absorb and merge MimiTV, Inc., our wholly owned subsidiary, executed the merger agreement on the same date, and completed the absorption-type merger effective 1 April 2022.」
The absorption-type merger integrating MimiTV’s post-acquisition business platform into the group was completed on 1 April 2022. - FY2022-Q3RestatedAnnual report
「In this business, the influencer marketing business in the marketing solutions business and MimiTV, a beauty media platform, performed well, and the transaction value of social media advertising expanded as a result of stronger collaboration with these services and increased transactions with certain agencies.」
The company reaffirmed the strong performance of its beauty media and influencer platform following the acquisition of MimiTV, as well as the expansion in SNS advertising handled through service integration. - FY2022-Q1AdvancedAnnual report
「In this business, the influencer marketing business in the marketing solutions business and MimiTV, a beauty media platform, performed well. The transaction value of social media advertising also expanded as a result of stronger collaboration with these services and increased transactions with certain agencies.」
MimiTV and the influencer marketing business performed well, while the value of SNS advertising handled also increased through stronger service integration and higher transaction volumes with certain agencies. - FY2021AdvancedAnnual report
「As a result, the consolidated results for the fiscal year were as follows. Revenue: ¥2,865.205 million (up 18.6% year on year) Segment profit: ¥409.875 million (up 38.5% year on year)」
The marketing business, including MimiTV, posted full-year revenue growth of 18.6% and segment profit growth of 38.5%, quantifying the expansion of its business base following the acquisition. - FY2021-Q3AdvancedAnnual report
「In this business, the influencer services in the marketing solutions business and MimiTV, a beauty media platform, among others, performed well. As a result, revenue for the cumulative third quarter of the fiscal year under review was ¥1,915.156 million, up 8.3% year on year, and segment profit was ¥289.857 million, up 77.0%.」
MimiTV and other businesses performed well after becoming subsidiaries, contributing to higher revenue and segment profit in the marketing business. - FY2021-Q2AdvancedAnnual report
「In this business, the influencer services in the marketing solutions business and MimiTV, a beauty media platform, performed well. As a result, revenue for the cumulative second quarter of the fiscal year under review was ¥1,095.707 million, up 8.1% year on year, and segment profit was ¥148.805 million, up 199.0%.」
MimiTV, after becoming a subsidiary, performed well together with the influencer services business, contributing to the marketing business’s financial results. - FY2021-Q1AdvancedAnnual report
「In this business, the influencer services and MimiTV in the marketing solutions business expanded steadily.」
The company stated that MimiTV, after becoming a subsidiary, grew steadily together with the influencer services business. - FY2020AdvancedAnnual report
「In the marketing business, the influencer marketing business and the beauty media platform MimiTV expanded steadily. As a result, revenue was ¥2,415.051 million, up 4.6% from the previous consolidated fiscal year, and segment profit was ¥575.725 million, up 12.7%.」
MimiTV, after becoming a subsidiary, grew steadily throughout the year together with the influencer marketing business, contributing to higher revenue and profit in the marketing business. - FY2020-Q3AdvancedAnnual report
「In the marketing business, the influencer marketing, performance advertising and MimiTV businesses expanded steadily. As a result, revenue for the cumulative third quarter of the fiscal year under review was ¥1,767.839 million, up 12.5% year on year, and segment profit was ¥370.788 million, up 31.2%.」
The company stated that MimiTV, after becoming a subsidiary, grew steadily, indicating progress in business development following the acquisition. - FY2020-Q2AdvancedAnnual report
「In the marketing business, revenue declined in the owned-media business excluding MimiTV, the PR business and the ad tech business, while the influencer marketing, performance advertising and MimiTV businesses continued to expand steadily.」
The company stated that MimiTV grew steadily, indicating progress in business development following the acquisition. - FY2020-Q1AdvancedAnnual report
「In the marketing business, the influencer marketing area, performance advertising area and MimiTV expanded steadily.」
The company stated that MimiTV grew steadily after becoming a subsidiary, indicating progress in business development following the acquisition. - FY2019-Q3RestatedAnnual report
「In the marketing business, the influencer and advertising-related areas continued to expand from the first half, while 株式会社MimiTV, which became a subsidiary in May 2018, also continued to grow steadily.」
The company stated that MimiTV continued to grow steadily after becoming a subsidiary in May 2018, but did not indicate a new milestone. - FY2019-Q2AdvancedAnnual report
「In the marketing business, in addition to continued growth in areas including influencer services and advertising, MimiTV Co., Ltd., which became a subsidiary in May 2018, continued to grow steadily.」
The company stated that MimiTV grew steadily after becoming a subsidiary in May 2018, indicating progress in business development following the acquisition. - FY2019-Q1AdvancedAnnual report
「In the marketing business, in addition to continued growth in SNS-related services and expansion of advertising-related services, we made 株式会社MimiTV, which operates a beauty-focused video media platform, a subsidiary through an M&A transaction and made upfront investments, including promotional activities, to enhance the value of the media platform.」
After making MimiTV a subsidiary, the company made upfront investments, including promotional activities to enhance the media’s value, and has been developing the business following the acquisition. - FY2018First statedAnnual report
「The transfer of the shares was completed on 1 May 2018, making the company a subsidiary. MimiTV operates the beauty video media platform “MimiTV” on social media platforms and apps including YouTube, Instagram and Facebook. It has more than 600,000 total followers and specializes in planning and editing beauty videos tailored to the characteristics of each platform.」
The company acquired all shares of the beauty video media business MimiTV and made it a subsidiary, incorporating its base of more than 600,000 followers and its expertise in planning and editing beauty videos into the marketing business.