Contents of this document
- Change in the timing of project implementationImpact-35
- Decrease in gross profit due to X's temporary recommendation to suspend advertising deliveryImpact-20
- Increase in SG&A expenses due to an additional provision for doubtful accountsImpact-17
- Operating profit below planImpact-72
- Recognition of miscellaneous lossesImpact-19
- Losses associated with the closure of stores operated by zenplusImpact-43
- Impact of tax-effect accountingImpact-37
- Potential restraint on marketing activities due to customer companies' inventory shortages resulting from global conditions
- Downside risk adjustment for the EC consulting businessNet Sales-90Gross margin-45
- Downside risk adjustment for the marketing businessNet Sales-520Gross margin-207
- Transition from social media marketing to a business domain combining social media and retail marketing
- Implementation and rollout of generative AI and AI agents across the group
- Introduction and development of AI systems, including an in-house comprehensive AI assistant, AI search, meeting-minute generation and advertising-effect forecasting
- Expansion of collaboration with アイスタイル and its Korean subsidiary, Glowdayz
- Active investment in support for overseas sales expansion in the United States and South Korea
- Number of employees277 People
- Total followers of the official Mimi Beauty account593 10,000 followers; as of April 2026
- Cumulative number of projects over the past 10 years6,500 over downloads
- Cumulative number of influencers engaged over the past 10 years10 more than 10,000 people
- ROE5 %Year on year against the same period last year-9.1%
- DetailsDownside risk adjustment for the EC consulting businessNet Sales¥90 millionGross margin¥45 million
- DetailsDownside risk adjustment for the marketing businessNet Sales¥520 millionGross margin¥207 million
| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | Fourth quarter of the fiscal year ended March 2026 |
| Net Sales | ¥8,278 million (YoY +33.7%) |
| Operating profit | ¥727 million (YoY -26.5%) |
| Ordinary income | ¥724 million (YoY -26.9%) |
| Net income | ¥216 million (net income attributable to owners of the parent) (YoY -63.9%) |
| Gross Profit Margin | 49.1%; year-on-year change: Not disclosed |
| Operating profit margin | 8.8%; year-on-year change: Not disclosed |
| Selling, general and administrative expenses | ¥3,340 million; SG&A expenses as a percentage of revenue: 40.3% |
| Results for the three months of the current quarter | Net Sales 2,299 / Revenue unit ¥ million / Year-on-year change in revenue 51.1 / Gross profit 1,066 / Gross profit unit ¥ million / Gross profit year-on-year 34.2 / Selling, general and administrative expenses 940 / SG&A expense unit ¥ million / Year-on-year change in SG&A expenses 52.8 / Operating profit 125 / Operating profit unit ¥ million / Year-on-year operating profit growth -29.9 |
| Full-year earnings forecast | Fiscal year ending March 2027 Net Sales ¥9,500 million / Operating profit ¥900 million / Ordinary income ¥810 million / Profit attributable to owners of the parent ¥450 million / EC consulting business revenue ¥1,470 million / Marketing business revenue ¥7,917 million / Investment business revenue ¥113 million |
| Self-assessment against the plan | Operating profit and net income attributable to owners of the parent were below plan due to multiple factors |
| Segment results | EC consulting business Net Sales ¥456 million / Gross profit ¥331 million / Operating profit ¥142 million / Year on year against the same period last year Not disclosed / Marketing Business Net Sales ¥7,690 million / Year-on-year change in revenue 28.3 / Gross profit ¥3,605 million / Gross profit year-on-year 15.2 / Operating profit ¥559 million / Year-on-year operating profit growth -41.9 / Investment Net Sales ¥131 million / Year-on-year change in revenue -33.3 / Gross profit ¥130 million / Gross profit year-on-year -5.6 / Operating profit ¥128 million / Year-on-year operating profit growth -5.6 |
| Breakdown of Factors Affecting the Change | Factors Change in the timing of project implementation / Impact ¥-35 million, Factors Decrease in gross profit due to X's temporary recommendation to suspend advertising delivery / Impact ¥-20 million, Factors Increase in SG&A expenses due to an additional provision for doubtful accounts / Impact ¥-17 million, Factors Operating profit below plan / Impact ¥-72 million, Factors Recognition of miscellaneous losses / Impact ¥-19 million, Factors Losses associated with the closure of stores operated by zenplus / Impact ¥-43 million, Factors Impact of tax-effect accounting / Impact ¥-37 million |
| Key KPIs | Indicator name Number of employees / Value 277 People / Year on year against the same period last year Not disclosed, Indicator name Total followers of the official Mimi Beauty account / Value 593 10,000 followers; as of April 2026 / Year on year against the same period last year Not disclosed, Indicator name Cumulative number of projects over the past 10 years / Value 6,500 over downloads / Year on year against the same period last year Not disclosed, Indicator name Cumulative number of influencers engaged over the past 10 years / Value 10 more than 10,000 people / Year on year against the same period last year Not disclosed, Indicator name ROE / Value 5 % / Year on year against the same period last year -9.1 % |
| Number of employees | Number of Employees 277 People / Changes during the period and hiring plan Not disclosed |
| Assumptions Underlying the Business Outlook | Item Potential restraint on marketing activities due to customer companies' inventory shortages resulting from global conditions / Figures Not disclosed, Item Downside risk adjustment for the EC consulting business / Net Sales ¥-90 million / Gross margin ¥-45 million, Item Downside risk adjustment for the marketing business / Net Sales ¥-520 million / Gross margin ¥-207 million |
| Risk amount incorporated into the outlook | Details Downside risk adjustment for the EC consulting business / Net Sales ¥90 million / Gross margin ¥45 million, Details Downside risk adjustment for the marketing business / Net Sales ¥520 million / Gross margin ¥207 million |
| Medium-term management plan targets | Operating income CAGR 25~30 / Comparison with actual results Actual CAGR for the four years from the fiscal year ended March 2021: 21% |
| Financial targets | ROE Actual results 5 % / Year on year against the same period last year -9.1 % / Current ratio Actual results 169.5 % / Equity ratio Actual results 34.3 % / Goodwill-to-net-assets ratio Actual results 0.84 times |
| Annual Dividend | Fiscal year ending March 2026 Annual ¥35 per share / Interim Not disclosed / End of period Not disclosed / Forecast for the fiscal year ending March 2027 Annual ¥36 per share / Interim Not disclosed / End of period Not disclosed |
| Orders received and order backlog | Order value Fourth-quarter influencer marketing bookings reached a record high / Amount Not disclosed |
| New initiatives | Transition from social media marketing to a business domain combining social media and retail marketing, Implementation and rollout of generative AI and AI agents across the group, Introduction and development of AI systems, including an in-house comprehensive AI assistant, AI search, meeting-minute generation and advertising-effect forecasting, Expansion of collaboration with アイスタイル and its Korean subsidiary, Glowdayz, Active investment in support for overseas sales expansion in the United States and South Korea |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Revenue and gross profit increased, but the company was unable to fully absorb the increase in selling, general and administrative expenses associated with the newly consolidated zenplus and しるし. Factors behind the shortfall against forecasts for operating profit and net income included changes in the timing of project implementation, X's temporary recommendation to suspend advertising delivery, additional provisions for doubtful accounts, miscellaneous losses, losses from the closure of stores operated by zenplus, and the impact of tax-effect accounting.