Integration of customer touchpoints and customer experiences in the beauty industry through a capital and business alliance with istyle Inc.
First written in FY2024-Q3. 6 of 10 entries say "Advanced", first in FY2024. Latest entry: 2026-11-13.
No other company in this theme has enough history to compare yet.
- FY2026Voting rights ratio updatedAnnual report
「istyle Inc. (Note 5) Minato-ku, Tokyo 8,990,000 Marketing business (Marketing area) Held by 31.6」
istyle Inc. remains an other affiliated company, and its proportion of shares held was updated from 31.2% in the previous disclosure to 31.6%. - FY2025Voting rights ratio updatedAnnual report
「istyle Inc. (Note 6) Minato-ku, Tokyo 5,868,000 Marketing business (Beauty marketing area) Held by 31.2」
istyle Inc. remains an other affiliated company, and its proportion of shares held was updated from 30.66% in the previous disclosure to 31.2%. - FY2024AdvancedAnnual report
「At a meeting of the Board of Directors held on 14 February 2024, the company resolved to enter into a capital and business alliance agreement with istyle Inc. and to dispose of treasury shares through a third-party allotment to istyle Inc. under the agreement, and entered into the agreement on the same date. istyIe Inc. 2,450,585 30.66」
The capital and business alliance agreement with istyle Inc. and the disposal of treasury shares were implemented, making istyle Inc. a major shareholder and other affiliated company, holding 2,450,585 shares and a 30.7% proportion of voting rights and other interests held by the shareholder. The collaboration combining SNS and influencer marketing with a beauty information website and consumer database has been put into practice with an actual capital relationship. - FY2024-Q3First statedAnnual report
「We determined that developing and providing services combining our expertise in SNS marketing and influencer marketing with istyle Inc.’s expertise in operating a strong cosmetics and beauty information website and its proprietary database of consumer information relating to cosmetics would enable us to create new customer experiences for both users and manufacturers in the beauty industry, contributing to increased earnings for both companies and, ultimately, to the improvement of our medium- to long-term corporate value. ① Evolution and expansion of marketing solutions ② Evolution of the global business ③ Expansion of the beauty ecosystem」
On 14 February 2024, the company resolved to enter into a capital and business alliance agreement with istyle Inc. and to conduct a third-party allotment of 605,985 treasury shares. It aims to expand marketing solutions, support for overseas brands and the beauty ecosystem by combining its expertise in SNS and influencer marketing with istyle Inc.’s beauty information website and consumer database. Of the alliance proceeds, approximately ¥500 million is scheduled to be allocated to system development from April 2024 through March 2027, and approximately ¥141.96 million to recruitment and development of personnel.