Developing affiliate advertising, trading desk services and ad technology into the fourth business pillar
First written in FY2017. 6 of 10 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2021.
No other company in this theme has enough history to compare yet.
- FY2021DroppedAnnual reportThe previously stated goal of developing affiliate advertising, trading desk services and ad technology into a fourth pillar could not be confirmed in the management policies or business description of this annual securities report, while the focus has shifted to influencer services, MimiTV and the brand and media development business.
- FY2020AdvancedAnnual report
「In the marketing business, the influencer marketing business and the beauty media platform MimiTV expanded steadily. As a result, revenue was ¥2,415.051 million, up 4.6% from the previous consolidated fiscal year, and segment profit was ¥575.725 million, up 12.7%.」
The influencer marketing business, positioned as a new marketing area, expanded together with MimiTV and contributed to full-year Marketing business results. - FY2020-Q3AdvancedAnnual report
「In the marketing business, the influencer marketing, performance advertising and MimiTV businesses expanded steadily. As a result, revenue for the cumulative third quarter of the fiscal year under review was ¥1,767.839 million, up 12.5% year on year, and segment profit was ¥370.788 million, up 31.2%.」
The Company stated that influencer marketing and programmatic advertising expanded steadily among the new areas. - FY2020-Q2AdvancedAnnual report
「In the marketing business, revenue declined in the owned-media business excluding MimiTV, the PR business and the ad tech business, while the influencer marketing, performance advertising and MimiTV businesses continued to expand steadily.」
The Company stated that influencer marketing and programmatic advertising, among the new areas targeted for development as a fourth pillar, expanded steadily. - FY2020-Q1AdvancedAnnual report
「In the marketing business, the influencer marketing area, performance advertising area and MimiTV expanded steadily.」
The Company stated that the programmatic advertising business, among the areas targeted for development as a fourth pillar, expanded steadily. - FY2018AdvancedAnnual report
「During the fiscal year, in addition to the continued growth of social media marketing, editorial advertising and advertising technology-related services in the marketing business, the advertising operations service launched during the fiscal year also got off to a strong start.」
Among the areas targeted for development as a fourth pillar, advertising management services were launched in the current fiscal year and were described as having got off to a solid start. - FY2018-Q3RestatedAnnual report
「In the marketing business, in addition to its traditional core services, namely “social media marketing,” “PR services” and “editorial advertising,” the company began full-scale efforts during the fiscal year in the fields of “affiliate advertising,” “trading desk operations” and “advertising technology.”」
The Company continues to fully develop the new service areas targeted as a fourth pillar, but has not indicated a new milestone. - FY2018-Q2RestatedAnnual report
「In the marketing business, in addition to its traditional core services, namely “social media marketing,” “PR services” and “editorial advertising,” the company began full-scale efforts during the fiscal year in the fields of “affiliate advertising,” “trading desk operations” and “advertising technology.”」
The Company continues to fully develop the new service areas targeted as a fourth pillar, but has not indicated a new milestone. - FY2018-Q1AdvancedAnnual report
「In the Marketing business, in addition to the long-standing core services of social media marketing, PR services and editorial advertising, the Company has been fully developing affiliate advertising, trading desk services (advertising management) and ad technology since the current fiscal year. During the first quarter, social media marketing and editorial advertising continued to grow, while trading desk services (advertising management) and affiliate advertising got off to a solid start and contributed to revenue growth.」
The Company began fully developing affiliate advertising, trading desk services and ad technology as a fourth pillar, and stated that the first two had got off to a solid start. - FY2017First statedAnnual report
「In the Marketing business, in addition to its current core businesses of social media marketing, PR services and editorial advertising, the Company will focus on developing new service areas, including affiliate advertising, trading desk services and ad technology, into a fourth pillar.」
The Company has stated for the first time its goal of developing affiliate advertising, trading desk services and ad technology, in addition to its existing core businesses, as a fourth pillar.