Strengthening the PR and experiential event business through the establishment of イベック
First written in FY2020. 4 of 7 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2023-Q2.
4 other companies' latest entry also says "Advanced".
- FY2023-Q2AdvancedAnnual report
「The company deployed marketing initiatives responsive to the needs of the times, including digital services. As a result, the domestic business strongly drove performance despite the decline in the overseas business due to the novel coronavirus, and revenue and operating profit for the second-quarter consolidated accounting period reached record highs.」
The Company continued expanding new digital services, and revenue and operating profit for the second quarter of the domestic PR and advertising business reached record highs. - FY2022-Q3AdvancedAnnual report
「The PR and advertising business provides strategic PR services primarily based on consulting, as well as advertising sales through IoT signage services using tablets installed inside taxis. Although repeated declarations of a state of emergency affected the business by restricting some corporate marketing activity, the Company actively expanded new digital services, including online PR events and support for live commerce using social media, which it had begun developing in the previous consolidated fiscal year. As a result, both revenue and operating profit recovered significantly during the first quarter of the current consolidated fiscal year.」
The Company developed digital services, including online PR events and support for live commerce using social media, contributing to the recovery of the domestic PR and advertising business. - FY2022-Q1AdvancedAnnual report
「The PR and advertising business provides strategic PR services primarily based on consulting, as well as advertising sales through IoT signage services using tablets installed inside taxis. Although repeated declarations of a state of emergency affected the business by restricting some corporate marketing activity, the Company actively expanded new digital services, including online PR events and support for live commerce using social media, which it had begun developing in the previous consolidated fiscal year. As a result, both revenue and operating profit recovered significantly during the first quarter of the current consolidated fiscal year.」
The Company continued and expanded online PR events and support for live commerce using social media, with revenue from the PR and advertising business recovering to ¥6,131 million and operating profit to ¥550 million. - FY2021RestatedAnnual report
「The domestic PR business recovered significantly in the second half, as the Company actively expanded new digital services, including PR services, online PR events and support for live commerce using social media.」
The Company continued its policy of expanding PR event support into online events and support for live commerce using social media. - FY2021-Q3RestatedAnnual report
「During the third quarter of the current consolidated fiscal year, corporate marketing activity began to recover. The Company actively expanded new digital services, including PR services, online PR events and support for live commerce using social media, to drive growth across the Group.」
The Company continues to pursue its policy of expanding PR event support into online events and support for live commerce using social media as digital services. - FY2021-Q2AdvancedAnnual report
「During the second quarter of the current consolidated fiscal year, corporate marketing activity began to recover. The Company actively expanded new digital services, including PR services, online PR events and support for live commerce using social media, to drive growth across the Group.」
The Company expanded its conventional PR event support into online PR events and support for live commerce using social media, developing specific services in the digital field. - FY2020First statedAnnual report
「The Group provides a broad range of services as a “FAST COMPANY” offering comprehensive, one-stop support for customers’ marketing strategies to “bring good products to the world.” These services include promotional services supporting the planning and operation of PR events for customer companies and others.」
To strengthen its promotional business, including PR events, the Company established its wholly owned subsidiary イベック on 2 March 2020 and transferred part of the business to it. The Company has indicated a policy of pursuing experiential events for the general public as well.