Strengthening Web Media Strategy by Making OPENERS a Subsidiary
First written in FY2018-Q2. 9 of 22 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023AdvancedAnnual report
「The media CMS business operated by 株式会社スマートメディア restrained its acquisition of new tie-up projects contributing to advertising revenue from its own web media as it strengthened the owned-media business, including by reallocating personnel from the media business, to build a robust earnings base less susceptible to external conditions. Revenue edged up year on year, while operating profit turned positive from a loss in the previous fiscal year.」
After restraining the expansion of advertising on its own web media and reallocating personnel to the owned-media business, the media CMS business posted full-year operating profit of ¥3 million and returned to profitability. - FY2023-Q3AdvancedAnnual report
「To build a robust earnings base less susceptible to external conditions, the media CMS business operated by 株式会社スマートメディア restrained its acquisition of new tie-up projects contributing to advertising revenue from its own web media, strengthened the owned-media business by reallocating personnel from the media business, and invested in development to enhance CMS functionality.」
The company prioritized strengthening the owned-media business and enhancing CMS functionality over expanding advertising on its own web media, reducing operating loss from ¥33 million in the same period of the previous year to ¥10 million. - FY2023-Q2AdvancedAnnual report
「To build a robust earnings base less susceptible to external conditions, the media CMS business operated by 株式会社スマートメディア restrained its acquisition of new tie-up projects contributing to advertising revenue from its own web media, strengthened the owned-media business by reallocating personnel from the media business, and invested in development to enhance CMS functionality.」
The company prioritized the owned-media business and CMS enhancements over expanding advertising on its own web media, reducing operating loss from ¥22 million in the same period of the previous year to ¥8 million. - FY2023-Q1ReframedAnnual report
「To build a robust earnings base less susceptible to external conditions, the company restrained its acquisition of new tie-up projects contributing to advertising revenue from its own web media and strengthened the owned-media business by reallocating personnel from the media business, among other measures.」
The media business is shifting its focus from expanding advertising on its own web media to strengthening the owned-media business, which is less susceptible to external conditions. - FY2022WorsenedAnnual report
「The media business posted an operating loss because, despite steady sales of its owned-media development service, it made upfront investments to expand the functionality of its SaaS-based CMS with a view to future growth.」
Sales of the owned-media development service grew, but upfront investment in the SaaS-based CMS resulted in a full-year operating loss of ¥22 million, deteriorating from the previous year's operating profit of ¥103 million. - FY2022-Q3WorsenedAnnual report
「The media business operated by 株式会社スマートメディア saw steady sales of its owned-media development service, but posted an operating loss in the third quarter due to continued upfront investment to expand the functionality of its SaaS-based CMS. As a result, media-business revenue was ¥663 million, up 8.1% year on year, while operating loss was ¥33 million, compared with operating profit of ¥55 million in the same period of the previous year.」
Sales of the owned-media development service grew, but upfront investment in the SaaS-based CMS resulted in an operating loss of ¥33 million for the third quarter and a cumulative operating loss of ¥33 million. - FY2022-Q2WorsenedAnnual report
「The media business operated by 株式会社スマートメディア continued to see steady sales of owned media development services. However, advertising revenue from its own web media fell below expectations due to the impact of changes in search engine rankings and other factors. In addition, continued upfront investment to expand the functionality of its SaaS-based CMS from the first quarter resulted in an operating loss in the second quarter. As a result, revenue in the media business was ¥454 million, up 14.5% year on year, and the operating loss was ¥22 million, compared with operating profit of ¥35 million in the same period of the previous year.」
Sales of the owned-media development service grew, but the second quarter was an operating loss due to advertising revenue falling short of expectations following changes in search rankings and upfront investment in the SaaS-based CMS. Cumulative operating loss was ¥22 million. - FY2022-Q1Profitability maintained, lower profitAnnual report
「The media business operated by 株式会社スマートメディア continued to secure profitability for the nine months ended the first quarter, as sales of owned media development services remained steady despite upfront investment to expand the functionality of its SaaS-based CMS. As a result, revenue in the media business was ¥240 million, up 14.0% year on year, while operating profit was ¥7 million, down 71.6%.」
Sales of owned media development services progressed despite upfront investment in the SaaS-based CMS, allowing the business to remain profitable. However, operating profit declined to ¥7 million. - FY2021AdvancedAnnual report
「The media business operated by 株式会社スマートメディア focused on areas of strength such as owned media development services to shift to a business structure less affected by external factors such as changes in search engine rankings. In addition, impairment losses on goodwill recognized in the previous fiscal year eliminated the burden of goodwill amortization from the current fiscal year. As a result, the business continued to be profitable from the fourth quarter of the previous fiscal year.」
The focus on owned media development services and the shift to a business structure less affected by external factors resulted in full-year operating profit of ¥103 million, with profitability continuing. - FY2021-Q3AdvancedAnnual report
「The media business operated by 株式会社スマートメディア focused on areas of strength such as owned media development services to shift to a business structure less affected by external factors such as changes in search engine rankings. In addition, impairment losses on goodwill recognized in the previous fiscal year eliminated the burden of goodwill amortization from the current fiscal year. As a result, the business remained profitable from the fourth quarter of the previous fiscal year through the third quarter.」
The shift to a business structure less affected by external factors and the focus on owned media development services enabled the business to remain profitable from the fourth quarter through the third quarter. Cumulative operating profit was ¥55 million. - FY2021-Q2AdvancedAnnual report
「The media business operated by 株式会社スマートメディア focused on areas of strength such as owned media development services to shift to a business structure less affected by external factors such as changes in search engine rankings. In addition, impairment losses on goodwill recognized in the previous fiscal year eliminated the burden of goodwill amortization from the current fiscal year. As a result, the business achieved profitability in the second quarter, following the fourth quarter of the previous fiscal year and the first quarter.」
The shift to a business structure less affected by external factors and the focus on owned media development services enabled the business to remain profitable in the second quarter, following the fourth and first quarters. Cumulative operating profit was ¥35 million. - FY2021-Q1AdvancedAnnual report
「The media business operated by 株式会社スマートメディア focused on areas of strength such as owned media development services to shift to a business structure less affected by external factors such as changes in search engine rankings. In addition, impairment losses on goodwill recognized in the previous fiscal year eliminated the burden of goodwill amortization from the current fiscal year. As a result, the business achieved profitability in the first quarter, following the fourth quarter of the previous fiscal year.」
The business achieved profitability in the first quarter, following the fourth quarter, through its focus on owned media development services and other areas and the elimination of the goodwill amortization burden. - FY2020AdvancedAnnual report
「The media business operated by 株式会社スマートメディア and others pursued a recovery from weak performance caused by changes in search engine rankings and other factors during the first half of the previous fiscal year, focusing on areas of strength such as owned media development services. The effects of these efforts became evident, and the business achieved quarterly profitability in the fourth quarter.」
The recovery efforts focused on owned media development services and other areas began to take effect, and the business achieved quarterly profitability in the fourth quarter. However, it still posted a full-year operating loss of ¥223 million. - FY2020-Q3WorsenedAnnual report
「The media business operated by 株式会社スマートメディア and others was pursuing a recovery from weak performance caused by changes in search engine rankings and other factors during the first half of the previous fiscal year and was focusing on areas of strength, such as owned media development services. However, revenue and profit declined year on year due to lower profitability at some SEO media sites and upfront investment in new businesses to secure new sources of revenue. As a result, revenue in the media business was ¥668 million, down 23.1% year on year, and the operating loss was ¥227 million, compared with an operating loss of ¥224 million in the same period of the previous year.」
The company continues to focus on owned media development services and its recovery efforts, but revenue and profit declined due to lower profitability at some SEO media sites and upfront investment in new businesses. The operating loss was ¥227 million. - FY2020-Q2RestatedAnnual report
「The media business operated by 株式会社スマートメディア and others was pursuing a recovery from weak performance caused by changes in search engine rankings and other factors during the first half of the previous fiscal year and was focusing on areas of strength, such as owned media development services. However, revenue and profit declined year on year due to lower profitability at some SEO media sites and upfront investment in new businesses to secure new sources of revenue.」
The company continues its recovery following changes in search engine rankings, its focus on owned media development services and its policy of upfront investment in new businesses. Meanwhile, the media business generated revenue of ¥438 million, down 19.6% year on year, and an operating loss of ¥180 million. - FY2020-Q1ReframedAnnual report
「The media business operated by 株式会社スマートメディア and others continued its recovery from weak performance caused by changes in search engine rankings and other factors during the first half of the previous fiscal year. It focused on areas of strength, such as owned media development services, while continuing restructuring efforts, including the sale of unprofitable media assets and a review of its organizational structure.」
The web media business has given concrete form to its policy of shifting from broad expansion to a recovery centered on owned media development services and other areas, including the sale of unprofitable media assets and a review of its organizational structure. - FY2019WorsenedAnnual report
「In the web media business, advertising revenue, in particular, was below expectations due to changes in search engine rankings and other factors during the first half. In addition, amortization of goodwill arising from M&A and other initiatives executed in the segment was substantially higher than in the previous fiscal year, resulting in operating profit below the previous year's level.」
Lower-than-expected web media advertising revenue and increased goodwill amortization associated with M&A continued to weigh on profit for the full year, with operating profit in the PR business down 11.9% year on year. - FY2019-Q3WorsenedAnnual report
「In these relatively new web media businesses, advertising revenue was particularly below expectations due to changes in search engine rankings and other factors during the first half. In addition, amortization of goodwill arising from M&A executed in this segment was substantially higher than in the same period of the previous year. As a result, operating profit in the segment for the nine months ended the third quarter fell below the previous year's level, which had achieved substantial growth through the acquisition of large election-related projects.」
Operating profit in the PR business segment fell 23.0% year on year due to lower-than-expected web media advertising revenue and increased goodwill amortization associated with M&A. - FY2019-Q2ReframedAnnual report
「OPENERS, LAUGH TECH and JION merged, and the corporate name was changed to Smart Media.」
OPENERS, LAUGH TECH and JION merged, and the corporate name of the web media-related business was changed to 株式会社スマートメディア. - FY2018RestatedAnnual report
「In particular, web media-related services, whose capabilities have been strengthened through recent M&A and other initiatives, steadily built up a track record, resulting in substantial overall growth year on year.」
The company reiterated that web media-related services strengthened through M&A and other initiatives built up a track record and contributed to growth in the PR business. - FY2018-Q3AdvancedAnnual report
「IR services provided by 株式会社IRTV also continued to grow steadily. In particular, web media-related services, whose capabilities have been strengthened through recent M&A and other initiatives, steadily built up a track record, resulting in substantial overall growth year on year.」
Web media-related services strengthened through M&A and other initiatives built up a track record and contributed to substantial year-on-year growth in the PR business as a whole. - FY2018-Q2First statedAnnual report
「The group views web media strategy as an area capable of creating new added value in customers' communication strategies. Based on the concept of a “content wire,” it aims to develop content that is easy to find through searches and easy to share, while providing appropriate content delivery services. The group acquired shares in 株式会社OPENERS to provide the company with comprehensive support, enhance its value as a web media business, strengthen the group's web media strategy, and achieve further growth while comprehensively supporting customers' communication strategies. Business combination date: 24 July 2017. Voting rights acquired: 90.0%.」
The company acquired shares in 株式会社OPENERS on 24 July 2017 and made it a consolidated subsidiary with a 90.0% voting interest. It aims to strengthen its web media strategy centered on the content wire concept by leveraging OPENERS' editorial capabilities and brand network.