Expansion of Services from Ad Review to Ad Inventory, Submission and Copywriting

「During the consolidated fiscal year, revenue from new customers grew in advertising-related operations. However, revenue from new customers in ad review operations was sluggish, resulting in lower revenue.」

「During the interim consolidated accounting period, we continued to capture demand in line with trends in the digital advertising market and focused on developing new customers. However, we were unable to offset the decline in revenue from existing customers, resulting in lower revenue.」

「During the second quarter of the fiscal year, we continued to respond to demand arising from tighter regulation of the digital advertising market and focused on developing new customers by capturing demand related to influencer marketing. However, we were unable to offset the decline in revenue from existing customers, resulting in lower revenue.」

「During the first quarter of the fiscal year, we continued to focus on expanding projects from existing customers and developing new customers in order to capture demand arising from tighter regulation of the digital advertising market and other factors.」

「Orders for ad review projects progressed steadily, supported by our track record of winning and successfully completing government projects and our accumulated expertise and knowledge.」

「Orders for ad review projects progressed steadily, supported by our track record of winning and successfully completing government projects and our accumulated expertise and knowledge. We also opened a new Hakata Center to respond promptly to increasing demand for outsourced ad review. We strengthened our operating structure, including by focusing on training specialized personnel, so that we can provide stable services in response to demand from the expanding digital advertising market.」

「We strengthened collaboration with 株式会社ビズテーラー・パートナーズ, our joint venture with 株式会社ＣＡＲＴＡ　ＨＯＬＤＩＮＧＳ, and focused on developing new customers.」

「We strengthened collaboration with 株式会社ビズテーラー・パートナーズ, our joint venture with 株式会社CARTA HOLDINGS, and focused on developing new customers.」

「In the growing video market, we focused on reviewing advertisements placed in videos.」

「Through a joint venture with 株式会社サイバー・コミュニケーションズ, hereinafter “CCI,” we established 株式会社ビズテーラー・パートナーズ to operate a BPO business specializing in advertising and marketing. By drawing on our BPO expertise and CCI's advertising operations expertise, we aim to resolve the shortage of human resources, an issue facing the advertising industry.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through operations combining dispatched and on-site work with work performed at our centers, as well as through the use of our internally developed RPA (※6), while deepening sales to existing customers. Against the backdrop of labor shortages accompanying the expansion of the internet advertising market, we promoted an advertising human resources training project.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through operations combining dispatched and on-site work with work performed at our centers, as well as through the use of our internally developed RPA (※5), while deepening sales to existing customers. Against the backdrop of labor shortages accompanying the expansion of the internet advertising market, we also began providing training and staffing services for advertising specialists.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through operations combining dispatched and on-site work with work performed at our centers, as well as through the use of our internally developed RPA, while deepening sales to existing customers.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through operations combining dispatched and on-site work with work performed at our centers, as well as through the use of our internally developed RPA (※5), while deepening sales to existing customers.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through operations combining dispatched and on-site work with work performed at our centers, as well as through the use of our internally developed RPA (※5), while deepening sales to existing customers.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through operations combining dispatched and on-site work with work performed at our centers, as well as through the use of our internally developed RPA (※5), while deepening sales to existing customers.」

「In addition, as demand for BPO services expanded against the backdrop of efforts to correct excessive working hours, we developed our own RPA (※5) tool and are promoting greater efficiency and accuracy through the automation of operations.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through efficient operations combining dispatched and on-site services with regional centers, while deepening sales to existing customers. As demand for BPO services grew against the backdrop of efforts to correct excessive working hours, we also sought to improve operational efficiency using systems such as RPA (※4). We began providing an RPA Implementation Consulting Service, offering consulting from proposing and building an optimal RPA system tailored to customer requirements through to its operation, drawing on our expertise in the advertising industry.」

「In response to these circumstances, our group began providing a new service, Cryptocurrency Advertising Patrol, which performs outsourced reviews of cryptocurrency-related advertising for cryptocurrency exchanges and advertising agencies.」

「In addition, by deploying services using the image object-detection system “Kiducoo AI” to patrol for copyright infringement caused by the unauthorized use of logos and characters in advertisements and to collect marketing data, the company worked to win projects and expand sales.」

「Because Kiducoo AI excels at analyzing what appears in an image and where it appears, we combined it with the expertise we have cultivated through outsourced ad review. By deploying this service with a rigorous monitoring system involving both technology and human review, we sought to win projects and increase revenue by contributing to the early detection and resolution of copyright infringement and meeting customer needs.」

「In addition to expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services, we sought to differentiate ourselves from competitors through efficient operations combining dispatched and on-site services with regional centers, while deepening sales to existing customers, developing new customers and winning major projects. In collaboration with our subsidiary ＥＧヒューマンソリューションズ株式会社, we also developed AD-HR Development, a proprietary training program specializing in the web advertising industry.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through efficient operations combining dispatched and on-site services with regional centers, while deepening relationships with existing customers, developing new customers and winning major projects from major advertising agencies and major performance-based advertising companies. We also focused on establishing and expanding a structure for winning on-site projects, in which employees perform work at customer locations.」

「In addition to our existing ad review operations, we focused on expanding the services we provide, from ad inventory management and ad submission management to ad copywriting and related services. We sought to differentiate ourselves from competitors through efficient operations combining dispatched and on-site services with regional centers, while deepening relationships with existing customers, developing new customers and winning major projects. We also worked to establish and expand a structure for winning on-site projects, in which employees perform work at customer locations, and to win projects for performance-based advertising, including paid search, as the online advertising market expanded, with the aim of increasing revenue.」

「In addition to our existing ad-review services, we focused on expanding the services we provide to include ad-inventory management, ad-submission management and ad copywriting. We also sought to differentiate ourselves from competitors through efficient operations combining dispatched and on-site staffing with regional centers, while pursuing deeper relationships with existing customers, new customer acquisition and large-scale projects.」