Advertising Demand Risk from Economic Fluctuations and Competition Among Advertising Media
First written in FY2016. 6 of 15 entries say "Restated". Latest entry: 2026-10-14.
Gunosy moved to the "Worse" side of this theme in 2023, 3 years after the typical company in this theme (2020).
The whole theme swung hardest in 2020: 6 of 10 companies on the "Worse" side.
3 other companies' latest entry also says "Worsened".
- FY2025MitigatedAnnual report
「Although the overall market was on an expansionary trend, display advertising within reservation-based advertising, which is also among the Company's products, declined to 99.3% of the previous year's level, following a decline in the previous year.」
The display advertising market declined to 99.3% of the previous year's level, although the decline was smaller than the 82.8% level reported for the previous fiscal year. Advertising demand risk continues. - FY2024WorsenedAnnual report
「Display advertising within reservation-based advertising, which is also among the Company's products, performed poorly at 82.8% of the previous year's level, according to Dentsu Inc.」
The reservation-based display advertising market was at 82.8% of the previous year's level, specifically demonstrating weak advertising demand conditions. - FY2024-Q1WorsenedAnnual report
「Meanwhile, revenue per user was 93% of the previous-year period's level, partly due to weakness in the overall advertising market. In light of these conditions, the Company determined that from the second quarter onward, uncertainty surrounding profitability had increased beyond expectations due to weakness in the advertising market and other factors」
The disclosure states that weakness in the overall advertising market reduced revenue per user to 93% of the previous-year period's level and increased uncertainty surrounding profitability. - FY2022RestatedAnnual report
「Because the advertising market is sensitive to corporate economic conditions, sharp economic changes in the future may affect demand for advertising, including internet advertising. In addition, competition between internet advertising and other advertising media is expected to continue.」
Continuing to identify advertising demand risk from economic fluctuations and competition among advertising media. - FY2021RestatedAnnual report
「Advertising expenditure in 2020 was ¥6,159.4 billion, or 88.8% of the previous year's level, reflecting the impact of the slowdown in the Japanese economy caused by COVID-19.」
The economic slowdown caused by COVID-19 and its impact on the advertising market continue to be described as a decline in advertising expenditure. - FY2021-Q3RestatedAnnual report
「Advertising expenditure in 2020 was ¥6,159.4 billion, or 88.8% of the previous year's level, reflecting the impact of the slowdown in the Japanese economy caused by COVID-19.」
The impact of the COVID-19-related slowdown in the Japanese economy on the advertising market continues to be described as a decline in advertising expenditure. - FY2021-Q2RestatedAnnual report
「Meanwhile, the deterioration in economic conditions associated with some customers refraining from advertising and reducing their advertising budgets amid the spread of COVID-19 has continued. From January to June 2020, more than 60% of companies reduced their internet advertising budgets, according to Cyber Communications Inc.」
The disclosure states that economic conditions continued to deteriorate due to customers refraining from advertising and reducing advertising budgets, and gives the figure that more than 60% of companies reduced their internet advertising budgets. - FY2021-Q1WorsenedAnnual report
「Meanwhile, the deterioration in economic conditions associated with some customers refraining from advertising and reducing their advertising budgets amid the spread of COVID-19 has continued. From January to June 2020, more than 60% of companies reduced their internet advertising budgets, according to Cyber Communications Inc.」
The disclosure states that economic conditions continued to deteriorate as customers refrained from advertising and reduced advertising budgets, with more than 60% of companies reducing their internet advertising budgets from January to June 2020. - FY2020MaterialisedAnnual report
「As some customers refrained from advertising and reduced their advertising budgets amid the spread of COVID-19, the Group also experienced a decline in the profitability of its media business.」
Advertising demand and economic conditions deteriorated in the form of customers refraining from advertising and reducing budgets amid the spread of COVID-19, resulting in lower profitability. - FY2019RestatedAnnual report
「Because the advertising market is sensitive to corporate economic conditions, sharp economic changes in the future may affect demand for advertising, including internet advertising. In addition, competition between internet advertising and other advertising media is expected to continue.」
Continuing to identify advertising demand risk from economic fluctuations and competition among advertising media. - FY2017RestatedAnnual report
「However, because the advertising market is sensitive to corporate economic conditions, sharp economic changes in the future may affect demand for advertising, including internet advertising.」
Continuing to identify advertising demand risk from economic fluctuations and competition among advertising media. - FY2016First statedAnnual report
「Because the advertising market is sensitive to corporate economic conditions, sharp economic changes in the future may affect demand for advertising, including internet advertising.」
The possibility that economic fluctuations and competition from other advertising media could affect advertising demand is identified.