Acquiring Domestic Customer Segments Not Dependent on Bus Tours
First written in FY2017-Q2. 6 of 10 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2026.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As part of its strategy to retain domestic customers, the company will continue to pursue an active digital transformation strategy. Specifically, it will introduce flexible online pricing for lift tickets tailored to regions, age groups and days of the week, using My Number Cards and other tools, and will develop events and services for investor-consumers, or “investomers,” by digitizing shareholder benefits and improving convenience.」
Measures to attract domestic customers without relying on bus tours and similar channels were developed into flexible ticket pricing using My Number Cards and other tools, digitization of shareholder benefits, and services for investomers. - 2026-07-01AdvancedChanges in Officers
「We are actively promoting DX at our mountain resorts, strengthening digital marketing through initiatives such as offering a diverse range of lift tickets and developing membership programs, and pursuing measures to increase the number of domestic as well as inbound visitors.」
In addition to existing initiatives aimed at attracting domestic customers, the company specified an organizational framework for using lift tickets, membership programs and digital marketing. The original thread remains unchanged. - FY2022-Q3AdvancedAnnual report
「At Kawaba Ski Resort and Meihō Ski Resort, which primarily attract day-trip visitors, the impact of COVID-19 on visitor numbers was relatively limited last season as well. Meihō recorded its highest visitor numbers in 7 years, while Kawaba also exceeded its usual visitor numbers.」
At Meihō and Kawaba, which are within day-trip distance and have relatively low dependence on bus tours and overnight stays, Meihō recorded its highest visitor numbers in 7 years, while Kawaba also exceeded its usual visitor numbers. - FY2022-Q2AdvancedAnnual report
「At Meihō Ski Resort, visitor numbers reached their highest level of the past 4 seasons through various ticket strategies, online advertising and other measures.」
In connection with attracting domestic customers while reducing dependence on bus tours and similar channels, Meihō implemented ticket strategies and online advertising, resulting in the highest visitor numbers of the past 4 seasons. - FY2021RestatedAnnual report
「At Meihō Ski Resort and Kawaba Ski Resort, which are within day-trip distance of major metropolitan areas, a high proportion of general visitors are attracted directly by the Company, including customers using private cars. As these resorts are less affected by declines in overnight stays, fluctuations in visitor numbers resulting from requests to refrain from going out were relatively limited.」
The Company reconfirmed that direct customer acquisition, particularly among general customers such as private-car users, functioned relatively effectively at Meihō and Kawaba, which are within day-trip distance and have relatively low dependence on bus tours and overnight stays. - FY2021-Q3AdvancedAnnual report
「During the green season, in addition to selling the advance-purchase “Absolutely Want to Visit Scenic Shinshu Ticket” on the Company’s website for use at 4 facilities operated by the Group in Nagano Prefecture, we will also offer it through various employee benefits organizations and points programs.」
As a customer acquisition initiative that does not depend on bus tours or similar channels, the Company specified plans to roll out advance-purchase tickets valid at 4 facilities in Nagano Prefecture through its website, employee benefits organizations and points programs. - FY2021-Q2AdvancedAnnual report
「At Meihō Ski Resort and Kawaba Ski Resort, which are within day-trip distance of major metropolitan areas, a high proportion of general visitors are attracted directly by the Company, including customers using private cars. As these resorts are less affected by declines in overnight stays, fluctuations in visitor numbers resulting from requests to refrain from going out were relatively limited.」
Unlike facilities highly dependent on bus tours and overnight stays, Meihō and Kawaba, which are within day-trip distance, had a high proportion of general customers attracted directly by the Company, including private-car users, and declines in visitor numbers were relatively limited. - FY2020RestatedAnnual report
「For the coming season, we expect visitor numbers to decline because, among other factors, we are making no assumptions about inbound visitors.」
While continuing efforts to attract domestic customers, the earnings forecast for the coming season assumes no inbound visitors. - FY2020-Q1RestatedAnnual report
「At Kawaba Ski Resort, we strengthened online ticket sales promotion and direct shuttle bus services from the Tokyo metropolitan area」
In connection with attracting domestic customers without relying on bus tours, the Company indicated a policy of strengthening online ticket sales and direct shuttle bus services from the Tokyo metropolitan area. - FY2017-Q2First statedAnnual report
「We aim to acquire customers in Japan who do not use bus tours, while increasing visitor numbers from overseas, particularly from Asia」
In response to the decline in domestic bus tour users following tour bus accidents, the Company identified the acquisition of customers who do not use bus tours as a new customer acquisition channel.