Automaker OEM adoption for vehicles already on the market
First written in FY2017. 23 of 25 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Deliveries to Volvo and Mercedes-Benz began in fiscal 2026.」
Deliveries to Volvo and Mercedes-Benz newly began as destinations adopting and introducing genuine products in the new-car market. - FY2026-H1AdvancedAnnual report
「The number of vehicles treated with EX KeePer at Subaru, Volvo and Mercedes-Benz, where the product has been adopted as a genuine offering, has made significant progress.」
The company said that the number of vehicles treated had made significant progress at Subaru, Volvo and Mercedes-Benz, which use EX KeePer as a genuine offering. - FY2025-H1AdvancedAnnual report
「The following KeePer coatings have been adopted as body coatings for previously sold and used vehicles, confirming this trend. ・March 2024: “Fresh KeePer” launched by Honda Access Co., Ltd. ・September 2024: “Diamond KeePer” launched by SUZUKI MOTOR CORPORATION ・November 2024: “SUBARU Fresh KeePer” launched by Subaru Supplies Co., Ltd.」
KeePer coatings were adopted and launched for previously sold and used vehicles by Honda Access, SUZUKI MOTOR CORPORATION and Subaru Supplies. The scope of support for repeat applications and maintenance after new-vehicle treatment through automaker-affiliated channels is expanding. - FY2024-Q3AdvancedAnnual report
「In the “new-car market,” centered on new-car dealerships, sales surged 86.3% year on year, and its share increased from 17.5% in the previous fiscal year to 25.2%. This was driven largely by the increase in the number of Honda vehicles treated after Honda adopted the product as a genuine offering in March 2023. Mitsubishi, which adopted the product as a genuine offering in July 2023, also performed strongly.」
Driven by the increase in Honda treatments following its adoption of the product as a genuine offering and Mitsubishi Motors' strong initial performance after its adoption, new-car market sales increased 86.3% year on year and its share expanded to 25.2%. - FY2024-Q2AdvancedAnnual report
「In the “new-car market,” centered on new-car dealerships, sales surged 92.2% year on year, and its share of the products and related businesses increased from 15.3% in the previous fiscal year to 22.6%. This was driven largely by the increase in the number of Honda vehicles treated after Honda adopted the product as a genuine offering in March 2023. Mitsubishi Motors, which adopted the product as a genuine offering in July of the same year, also got off to a strong start.」
New-car market sales increased 92.2% year on year, expanding its share to 22.6%. The increase in Honda treatments following its adoption of the product as a genuine offering in March 2023, together with Mitsubishi Motors' strong initial performance after its adoption in July of the same year, were cited as growth drivers. - FY2024-Q1AdvancedAnnual report
「In the new-car market, centered on new-car dealerships, sales surged to 71.3% of the year-earlier level, while the segment mix rose to 22.5%, just below the full-year plan of 23.3%. This was driven largely by the increase in the number of vehicles treated at Honda and Toyota, while the initial performance of Mitsubishi Motors, which adopted the product as a genuine offering in July, also exceeded expectations.」
New-car market sales increased 71.3% year on year, with the segment mix reaching 22.5%. In addition to the increase in treatments at Honda and Toyota, the initial performance of Mitsubishi Motors, which adopted the product as a genuine offering from July, was described as exceeding expectations. - FY2023AdvancedAnnual report
「Until now, although KeePer's introduction at Toyota new-car dealerships had been progressing steadily, it had not yet achieved significant expansion. Going forward, a clear new breakthrough has emerged through the use of KeePer Giken's major strength, namely its KeePer LABO B2C business.」
Introduction at all Toyota Mobility Tokyo new-car dealerships has been decided, with the shop-in-shop model at KeePer LABO Ariake positioned as the breakthrough for expanding into new-car dealerships. Adoption and introduction as genuine products by Honda, Toyota and Subaru also progressed. - FY2023-Q3AdvancedAnnual report
「KeePer coatings began to be handled as genuine products by Honda Access Co., Ltd. on 31 March 2023. Sales activities began at the end of January, before the launch, and have been progressing smoothly. Because the products carry both the Honda and KeePer names, approximately 80% of Honda sales companies have indicated their intention to introduce them, and product briefings and technical training are being conducted for each company.」
Honda Access Co., Ltd. began handling KeePer coatings as genuine products, and approximately 80% of Honda sales companies have indicated their intention to introduce them. Product briefings, technical training and deliveries for each sales company are also progressing. - FY2023-Q2AdvancedAnnual report
「The 『SUBARU Diamond KeePer』 body coating has also begun to be launched for previously sold and used vehicles, with rollout to sales outlets proceeding in stages. The number of Toyota dealerships where KeePer body coatings have begun to be introduced has reached 71.」
Products for previously sold and used vehicles were added for SUBARU, and rollout to sales outlets began. The number of Toyota sales companies beginning to introduce the products also increased to 71. - FY2023-Q1AdvancedAnnual report
「The Subaru genuine 『SUBARU W Diamond KeePer』 coating has steadily become established two years after its launch, and the attachment rate has been gradually improving, reaching 27% in the latest results.」
SUBARU genuine W Diamond KeePer became established two years after its launch, and the coating attachment rate at dealerships rose to 27% in the latest results. - FY2022AdvancedAnnual report
「Even under these circumstances, demand for the Subaru genuine 『SUBARU W Diamond KeePer』 coating by customer designation has been increasing. Because dealers can confidently recommend the high-quality KeePer product, which has generated no complaints, the coating attachment rate has risen to approximately 20% over the year.」
Customer-designated purchases of the SUBARU genuine coating have increased, raising the coating attachment rate at dealerships to approximately 20% over the year. - FY2022-Q3AdvancedAnnual report
「Even under these circumstances, demand for the Subaru genuine 『SUBARU W Diamond KeePer』 coating by customer designation has been increasing. Because dealers can confidently recommend the high-quality KeePer product, the coating attachment rate has risen to approximately 25%.」
Customer-designated purchases of SUBARU W Diamond KeePer have increased, raising the coating attachment rate at dealerships to approximately 25%. - FY2022-Q1AdvancedAnnual report
「In addition, effective 1 September, KeePer body coatings were launched by Toyota Mobility Parts Co., Ltd., a Toyota Group wholesaler specializing in automotive parts. The lineup included the premium EX KeePer and standard Diamond KeePer.」
KeePer body coatings were launched by Toyota Mobility Parts Co., Ltd. on 1 September, with EX KeePer and Diamond KeePer added to the lineup. Adoption through automaker-affiliated sales channels has taken concrete shape. - FY2021-Q3AdvancedAnnual report
「The premium body coating for new vehicles, SUBARU W Diamond KeePer, which was adopted as a genuine product in October last year, continues to be rolled out smoothly at Subaru dealerships nationwide, and the number of vehicles receiving the coating is increasing. The company is also adding service products and strengthening promotional materials to expand sales further.」
The rollout of SUBARU W Diamond KeePer at Subaru dealerships nationwide and the increase in the number of vehicles receiving the coating are continuing. The company is also pursuing sales expansion measures by adding service products and strengthening promotional materials. - FY2021-Q2AdvancedAnnual report
「As one result, the premium body coating for new vehicles, SUBARU W Diamond KeePer, was adopted by SUBARU as a genuine product and launched in October. Its rollout at Subaru dealerships across Japan is progressing smoothly, and the number of vehicles receiving the coating is steadily increasing.」
Following its adoption by SUBARU as a genuine product, SUBARU W Diamond KeePer, launched in October 2020, has been rolled out smoothly at Subaru dealerships nationwide, with the number of vehicles receiving the coating also increasing, according to the company. - FY2021-Q1AdvancedAnnual report
「Separately, the company is also actively conducting sales activities with car manufacturers. As a result, the rollout of SUBARU W Diamond KeePer, announced in a press release on 22 October, is progressing sequentially, raising expectations for substantial future growth in results in the automotive industry.」
The company explains that the rollout of SUBARU W Diamond KeePer is progressing sequentially as a specific result of its sales activities targeting car manufacturers. - FY2018RestatedAnnual report
「In addition, several car manufacturers have adopted the company's chemical products as genuine products for use as coatings on vehicles already sold.」
The company continues to indicate that several car manufacturers have adopted its products as genuine coating products for vehicles already sold. - FY2017First statedAnnual report
「In addition, several car manufacturers have adopted the company's chemical products as genuine products for use as coatings on vehicles already sold.」
The company indicated that several car manufacturers have adopted its chemical products as genuine products for coatings intended for vehicles already sold.