Increasing Product Value Through Joint Development and Improvement
First written in FY2016. 20 of 34 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Diamond Keeper, the foundation of KeePer, evolved into Diamond II Keeper after 19 years with the latest chemicals, delivering twice the luster and self-cleaning effect. To further penetrate the KeePer coating market, the company began selling LX Keeper in February as part of the EX Keeper series, exclusively through new-car dealers.」
The core product was refreshed as Diamond II Keeper for the first time in 19 years, highlighting improvements in luster and self-cleaning performance. In addition, LX Keeper, sold exclusively through new-car dealers, was launched in February 2026, expanding the product lineup for the new-car market. - FY2026-H1AdvancedAnnual report
「Diamond Keeper, the foundation of KeePer, evolved into Diamond II Keeper after 19 years with the latest chemicals, delivering twice the luster and self-cleaning effect. To further penetrate the KeePer coating market, the company began selling LX Keeper in February as part of the EX Keeper series, exclusively through new-car dealers. Priced at approximately ¥100,000 for an M-size vehicle such as a Prius, it is positioned in the mainstream price range for customers purchasing a new car, and the company has high expectations that it will become a central coating product in the new-car market.」
The core product was refreshed as Diamond II Keeper for the first time in 19 years, and LX Keeper, sold exclusively through new-car dealers, was launched in February. Product improvements and expansion of the lineup for the new-car market have taken concrete shape. - FY2025-H1RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the interim accounting period were ¥21 million.」
The framework in which the company’s technology development department and German company SONAX cooperate and collaborate on research and development remains in operation, with interim-period research and development expenses of ¥21 million disclosed. - FY2024-Q3AdvancedAnnual report
「TREX Keeper (ティーレックス キーパー) is a new coating positioned above EX Keeper, previously KeePer’s top-of-the-line coating. Early sales began at 3 KeePer LABO stores: Yoga in Tokyo, Osu in Aichi and Kyoto in Kyoto Prefecture.」
The new TREX Keeper coating, positioned above EX Keeper, was developed and early sales began at 3 stores. The product lineup has progressed to the stage of concrete sales of higher-value-added products. - FY2024-Q1RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the first quarter were ¥10 million.」
The framework in which the company’s technology development department and German company SONAX cooperate and collaborate on research and development remains in operation. - FY2023AdvancedAnnual report
「As an environmental initiative, the company successfully developed products without VOCs (volatile organic compounds) while maintaining the functions and performance of its coating products. Going forward, it plans to provide environmentally and human-friendly products by removing VOCs from all aerosol products in stages.」
The company successfully developed products without VOCs while maintaining the performance of its coating products, and plans to roll this out to all aerosol products in stages. - FY2023-Q3RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the first nine months were ¥37 million.」
Research and development continues through cooperation and collaboration between the company’s technology development department and German company SONAX. Research and development expenses for the first nine months were disclosed at ¥37 million, but no major change in the framework for research and development activities was indicated. - FY2023-Q2RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the first six months were ¥14 million.」
Research and development continues through cooperation and collaboration between the company’s technology development department and German company SONAX, with research and development expenses of ¥14 million disclosed for the first six months. - FY2023-Q1AdvancedAnnual report
「In addition, Fresh Keeper, whose sales began on 1 September, had been installed on 1,170 vehicles. Even at KeePer LABO, where relatively few female drivers visit, the product has been well received, with installation requests from female drivers and owners of kei cars.」
Fresh Keeper, launched on 1 September, had been installed on 1,170 vehicles, with requests also received from female drivers and kei-car owners. The launch of the new product is progressing with accompanying volume results. - FY2022AdvancedAnnual report
「The new Fresh Keeper product began sales in September.」
Sales of the new Fresh Keeper product began, and product development is progressing by combining the existing Crystal Keeper with new water-repellent and dirt-shedding functions. - FY2022-Q3AdvancedAnnual report
「ECO Diamond, launched in February 2022, can be applied using the techniques and application environment for Diamond KeePer, and has therefore been well received by KeePer Pro Shops nationwide. Approximately 11,000 vehicle-equivalent quantities of the dedicated coating agent, ECO Plus Resin, have been shipped in 2 months.」
The new ECO Dia service was launched and developed as a product that can use existing installation technology and facilities. Shipments of the dedicated product reached approximately 11,000 vehicle-equivalents over 2 months. - FY2022-Q1RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the first quarter were ¥7 million. A portion of these activity costs is recorded as research expenses.」
Research and development continues through cooperation and collaboration between the company’s technology development department and German company SONAX, with research and development expenses of ¥7 million disclosed for the first quarter. - FY2021AdvancedAnnual report
「The new Resin Fender Keeper product was launched in April. Many new SUVs recently have been fitted with fenders made of unpainted resin. Rather than providing only a temporary restoration of the black color like conventional unpainted-resin coatings, the product blocks ultraviolet rays, prevents renewed whitening, and reliably preserves the natural color and luster of the resin for 1 year.」
A product for resin fenders was launched in April, leading to many installations and quickly becoming a standard popular offering on the à la carte menu. - FY2021-Q3AdvancedAnnual report
「The new Resin Fender Keeper product was launched. Many new SUVs recently have been fitted with fenders made of unpainted resin.」
The new Resin Fender Keeper product for unpainted resin SUV fenders was launched, and installations and inquiries increased at KeePer LABO, where it was sold ahead of the nationwide rollout. The company has entered the stage of introducing it at KeePer installation stores nationwide. - FY2021-Q2AdvancedAnnual report
「In October, the company began selling the new Glass Water-Spot Wide Remover and Glass Water-Spot Corner Remover, which remove water spots firmly attached to automotive windows, as well as Fabric Seat Coating, which repels water and oil from vehicle seats.」
Two products for removing water spots from windows and Fabric Seat Coating were launched in October, expanding the product lineup to areas beyond the vehicle body. In November, Smartphone Keeper also began being sold at KeePer installation stores. - FY2021-Q1RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the first quarter were ¥6 million.」
Research and development continues through cooperation and collaboration between the company’s technology development department and German company SONAX. - FY2020AdvancedAnnual report
「Using the new Mineral Off product launched in November last year as a new car-wash menu, the company plans to expand high-value-added car-wash services at KeePer Pro Shops by offering it as the best wash for customers who want to restore water repellency and clean their coated vehicles. As car washes at car dealerships have become established as a free service, the company also plans to propose making car washes paid services and increasing their value.」
The company indicated that it plans to roll out Mineral Off as a new car-wash menu at KeePer Pro Shops and propose paid, higher-value-added car-wash services to car dealerships. - FY2020-Q3AdvancedAnnual report
「In addition, early sales of EX Keeper, a new-car coating, began at KeePer LABO in February. Despite almost no advertising, sales have been strong, and the significant growth of high-value-added, high-priced coatings has raised the average coating price. EX Keeper has only recently been launched and still offers new needs and substantial potential. The company plans to undertake active advertising for KeePer’s latest coating, EX Keeper, going forward.」
The new EX Keeper product for new cars was launched ahead of schedule at KeePer LABO in February, and sales were strong. The company indicated that it plans to conduct active advertising going forward to develop new demand. - FY2020-Q2AdvancedAnnual report
「Meanwhile, the new Polycarbonate Coat product was launched in October. It strongly protects vehicle lens components such as headlights, turn signals and tail lenses with a dedicated glass coating, and has been well received, with many customers having it applied together with coating or car-wash services. In November, the new Mineral Off product was also launched. It restores the water-repellent performance of coated vehicles whose water repellency has weakened because of mineral deposits, and is a highly effective product that can be applied using KeePer technology. The company is developing new car-wash menus using Mineral Off.」
Polycarbonate Coat was launched in October and Mineral Off in November, expanding the product offering into new applications and car-wash menus, including lens protection and restoring water repellency on coated vehicles. - FY2020-Q1RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the first quarter were ¥4 million.」
Research and development continues through cooperation and collaboration between the company’s technology development department and German company SONAX. - FY2019AdvancedAnnual report
「Wheel Coating 2, launched as a new product in May 2019, has been very well received by users. The company plans to actively introduce it at KeePer installation stores and in the automotive industry to establish wheel coating as a standard offering.」
The new Wheel Coating 2 product was launched in May 2019 and has progressed to the stage of seeking broader adoption and establishment through introduction at KeePer installation stores and in the automotive industry. - FY2019-Q2AdvancedAnnual report
「The launch of the new Tsuyapack product, which is easy to sell to car-wash customers, has begun. A total of 11,643 units were shipped during the first six months through adoption in the Japanese market and the start of exports to Thailand, and shipments are continuing to grow steadily.」
The new Tsuyapack product was launched, and 11,643 units were shipped during the first six months through adoption in the Japanese market and exports to Thailand. Since its initial launch, the product has progressed to a penetration phase accompanied by sales volume. - FY2019-Q1RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the first quarter were ¥8 million.」
Research and development continues through cooperation and collaboration between the company’s technology development department and German company SONAX. Research and development expenses for the first quarter were disclosed at ¥8 million, but no specific results for new or improved products were presented. - FY2018RestatedAnnual report
「The company’s research and development activities are conducted jointly by its technology development department and German company SONAX. Total research and development expenses for the fiscal year were ¥13 million. As these expenses cannot be attributed to a specific segment, they are not presented by segment.」
Research and development continues through cooperation and collaboration between the technology development department and German company SONAX, with research and development expenses of ¥13 million disclosed for the fiscal year. - FY2018-Q3AdvancedAnnual report
「The new Tsuyapack product, which follows a different direction from the existing KeePer coating series, has been launched, with shipments exceeding 3,000 units in its first month of sales, indicating strong market expectations.」
The new Tsuyapack product, which is easy to sell without requiring much labor, was launched, with first-month shipments exceeding 3,000 units. - FY2018-Q2AdvancedAnnual report
「The company plans to launch the new Tsuyapack product shortly, which is easy to sell without requiring much labor, and believes it could be an effective solution for industries suffering from labor shortages.」
The company plans to launch the new Tsuyapack product shortly, which is easy to sell even in industries facing labor shortages, linking product development and improvements to efforts to address constraints at sales sites. - FY2018-Q1RestatedAnnual report
「The company’s research and development activities are conducted jointly by its product development department and German company SONAX. Total research and development expenses for the first quarter were ¥3 million.」
Research and development continues through cooperation and collaboration between the product development department and German company SONAX. Research and development expenses for the first quarter were disclosed at ¥3 million, but no specific results for new or improved products were described. - FY2017-Q3RestatedAnnual report
「The company’s research and development activities are conducted jointly by its product development department and German company SONAX. Total research and development expenses for the first nine months were ¥20 million.」
Research and development continues through cooperation and collaboration between the product development department and German company SONAX. Research and development expenses for the first nine months were disclosed at ¥20 million, but no specific results for new or improved products were presented. - FY2017-Q2RestatedAnnual report
「The company’s research and development activities are conducted jointly by its product development department and German company SONAX. Total research and development expenses for the first six months were ¥16 million.」
Research and development continues through cooperation and collaboration between the product development department and German company SONAX. - FY2017-Q1RestatedAnnual report
「The company’s research and development activities are conducted jointly by its product development department and German company SONAX. Total research and development expenses for the first quarter were ¥7 million.」
Research and development continues through cooperation and collaboration between the product development department and German company SONAX. No specific new products or improvements are described. - FY2016First statedAnnual report
「During the fiscal year, the company, working with German company SONAX and its product development department, launched Bakuhaku ONE as an improved version of Bakuhaku ONE, and Mineral Off as an improved version of Coating Care. It also launched Kaisei 7, which retains the functionality of the existing Kaisei WING series while reducing the machine’s price and costs, making a significant contribution to increasing the value of the company’s products.」
This demonstrates increased product value through improvements to existing products and lower-priced machines.