Expanding Touchpoints with End Users and Influencers
First written in FY2018-Q2. 5 of 9 entries say "Advanced", first in FY2020. Latest entry: FY2022.
3 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「During the fiscal year, following the rollout of “LIXIL Online Showrooms” in Japan and “GROHE X” in Europe, we launched “LIXIL-X,” a video streaming service in Japan providing the latest information and content useful for building homes.」
We expanded the digitalisation of customer and brand touchpoints from online showrooms and GROHE X to the launch of the LIXIL-X video streaming service. - FY2021AdvancedAnnual report
「At showrooms throughout Japan, we were quick to introduce “Online Showrooms,” where customers can use digital tools to receive services from home, including product guidance and quotation preparation, just as they would when visiting a showroom.」
We translated the expansion of touchpoints with customers and influencers into online showrooms covering services from product guidance through quotation preparation. - FY2021-Q3AdvancedAnnual report
「In the domestic business, supply chains for production, logistics and procurement continue to operate without disruption. On the sales side, we strengthened our framework for providing differentiated products and services by making maximum use of digital content, including making night-time online customer service for customers unable to visit our showrooms a permanent service.」
In response to restrictions on showroom visits, we made night-time online customer service a permanent offering and advanced the digitalisation of customer touchpoints. - FY2021-Q2AdvancedAnnual report
「In the domestic business, supply chains for production, logistics and procurement continue to operate without disruption. In sales, although there are positive signs, including the effects of measures such as introducing evening online customer service for customers unable to visit our showrooms and a gradual recovery in orders for renovation products recently,」
We introduced evening online customer service to address restrictions on showroom visits, translating customer touchpoints into digital channels. - FY2020AdvancedAnnual report
「We are taking a customer-oriented approach in both products and services, including providing online assistance in showrooms through the use of digital technology.」
To expand touchpoints with end users and advance digitalisation, we have introduced online assistance at showrooms. - FY2019ReframedAnnual report
「We will pursue transformations including the promotion of digitalisation to create new customer experiences and B2B businesses.」
The expansion of touchpoints with end users and influencers has been reframed as digitalisation aimed at creating customer experiences and B2B businesses. - FY2018SoftenedAnnual report
「We will expand our touchpoints with end users and influencers such as contractors, designers and builders. We will also create new renovation demand in Japan by alleviating end users’ concerns about renovations through the promotion of new services, including “LIXIL PATTO Reform.”」
Although expanded touchpoints with end users and influencers and PATTO Reform continue, the K-engine 5-minute quotation function, which had been explicitly stated through the previous quarter, cannot be confirmed in the strategy section of this filing. - FY2018-Q3RestatedAnnual report
「We will expand our touchpoints with end users and influencers such as contractors, designers and builders. For example, by using the digital technology of K-engine, which provides an IT platform for residential construction, we will strengthen our approach to influencers by enabling the cost estimation, proposal preparation and quotation of an entire home in just 5 minutes. We will also create new renovation demand in Japan by alleviating end users’ concerns about renovations through the promotion of new services, including “LIXIL PATTO Reform.”」
We have reiterated the 5-minute quotation function of K-engine, expanded touchpoints with influencers and demand creation through PATTO Reform. - FY2018-Q2First statedAnnual report
「We will expand our touchpoints with end users and influencers such as contractors, designers and builders. For example, by using the digital technology of K-engine, which provides an IT platform for residential construction, we will strengthen our approach to influencers by enabling the cost estimation, proposal preparation and quotation of an entire home in just 5 minutes. We will also create new renovation demand in Japan by alleviating end users’ concerns about renovations through the promotion of new services, including “LIXIL PATTO Reform.”」
The 5-minute quotation function of K-engine, expanded touchpoints with contractors and others, and LIXIL PATTO Reform are presented together for the first time as specific marketing tools targeting end users and influencers.