Expanding the Business Scope from “Comfort” to “Enjoyment”

「Furthermore, under “Expanding the business domains from ‘comfort’ to ‘enjoyment,’” the Company launched the portable air conditioner “BREEZE BOX,” described as “gear that creates a comfortable cool breeze,” under the “OUTFIELD” brand. It also launched a clothes-drying dehumidifier developed in collaboration with Licca-chan (launched by TOMY COMPANY,LTD.), which continues to be loved by people of all ages.」

「The company launched heating equipment under the new "Night Black Edition" series of the "OUTFIELD" brand.」

「Under “Expanding the business domains from ‘comfort’ to ‘enjoyment,’” the Group launched the medium-capacity type of the compact, easy-to-use HS Series hybrid humidifier, including for bedrooms, as well as heating equipment from the new “Night Black Edition” series under the “OUTFIELD” brand.」

「As part of the initiative to “Expand the business domain from ‘Ease’ to ‘Enjoyment,’” we launched the medium-capacity type in the HS Series of hybrid humidifiers, designed in a compact size for easy use in bedrooms and other spaces.」

「Under "Expanding the business domain from ‘comfort’ to ‘enjoyment,’" the company expanded its lineup of oil fan heaters compatible with portable power supplies under the "OUTFIELD" brand, whose name conveys the idea of extending the enjoyment and possibilities of life “outward.”」

「Under "Expanding the business domain from ‘comfort’ to ‘enjoyment,’" the company launched new models of small portable oil stoves and other products under the "OUTFIELD" brand, whose name conveys the idea of extending the enjoyment and possibilities of life “outward.”」

「As part of the initiative to “Expand the business domain from ‘Ease’ to ‘Enjoyment,’” we launched compact portable kerosene heaters and other products under the new OUTFIELD brand, which conveys the idea of “expanding the enjoyment and possibilities of everyday life outward.” We also launched a clothing dryer/dehumidifier modeled on the Joetsu Shinkansen “Max Toki,” which ended service in 2021, and a high-capacity humidifier equipped with a deep-ultraviolet LED that disinfects the humidifying filter. Through these and other initiatives, we pursued product development aimed at expanding our business domains and improving quality of life and comfort.」

「As part of the initiative to “Expand the business domain from ‘Ease’ to ‘Enjoyment,’” we launched compact portable kerosene heaters and other products under the new OUTFIELD brand, which conveys the idea of “expanding the enjoyment and possibilities of everyday life outward.” We also launched a clothing dryer/dehumidifier modeled on the Joetsu Shinkansen “Max Toki,” which ended service in 2021, and a high-capacity humidifier equipped with a deep-ultraviolet LED that disinfects the humidifying filter. Through these and other initiatives, we pursued product development aimed at expanding our business domains and improving quality of life and comfort.」

「Under "Expanding the business domain from ‘comfort’ to ‘enjoyment,’" the company expanded its business domain by selling small portable oil stoves and other products under the new "OUTFIELD" brand, whose name conveys the idea of extending the enjoyment and possibilities of life “outward,” and by selling a clothes-drying dehumidifier modeled on the Joetsu Shinkansen "Max Toki," which ended service in 2021.」

「Under "Expanding the business domain from ‘comfort’ to ‘enjoyment,’" the company worked to expand its business domain by selling oil fan heaters that can be used with portable power supplies and portable oil stoves modeled on "SL Ban'etsu Monogatari," as well as launching the new "OUTFIELD" brand, whose name conveys the idea of extending the enjoyment and possibilities of life “outward.”」

「Under "Expanding the heat-pump/electrification business," the company supplied heat-pump units for residential hot-water supply and heating systems to a major gas-equipment manufacturer. Under "Expanding the business domain from ‘comfort’ to ‘enjoyment,’" it worked to sell portable oil stoves modeled on "SL Ban'etsu Monogatari," following the development and sale of an oil fan heater that can be used with portable power supplies in various situations, including during disasters.」

「Under "Expanding the heat-pump/electrification business," the company began supplying heat-pump units for residential hot-water supply and heating systems to a major gas-equipment manufacturer. Under "Expanding the business domain from ‘comfort’ to ‘enjoyment,’" it worked to develop and sell an oil fan heater that can also be used with portable power supplies in various situations, including during disasters.」

「Against this backdrop, our Group formulated the "2026 Vision" toward realizing a sustainable society and, under the Ninth Medium-Term Management Plan, began initiatives based on 3 basic strategies: "Expanding the heat-pump/electrification business," "Expanding the business domain from ‘comfort’ to ‘enjoyment,’" and "Breaking away from a high-cost structure through operational rationalization."」

「2. Expanding the business domain from “comfort” to “enjoyment” Developing and expanding businesses and products and services to provide comfortable and enjoyable living both inside and outside the home」