Customer Acquisition and Retention through Synergies with the Rakuten Ecosystem
First written in FY2023. 10 of 12 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Approximately 60% of our new account openings in fiscal 2025, excluding First Life Insurance Branch and JRE BANK Branch, which are dedicated branches for BaaS, were applications made through the Rakuten Group, which we recognize as contributing to the containment of customer acquisition costs.」
We disclosed that approximately 60% of new account openings came through the Rakuten Group, and began a banking agency partnership with Rakuten Mobile as well as the "Rakuten Mobile × Rakuten Bank Bonus Interest Rate." The ratio declined from approximately 65% in the previous fiscal year, but initiatives to acquire and retain customers through the ecosystem are taking concrete shape. - FY2026-H1AdvancedAnnual report
「The "Bonus Interest Rate" provides customers whose Rakuten Card payments are debited from their accounts with an increase in the ordinary deposit interest rate based on their Rakuten Card type. It also increases the ordinary deposit interest rate according to the use of services such as receiving salaries, bonuses and pensions, using a debit card, and making account transfers other than Rakuten Card payments. Going forward, we aim to attract ordinary deposits closely tied to customers' daily lives while leveraging the Rakuten ecosystem.」
We have expanded the ordinary deposit interest rate increases linked to the use of Rakuten Card and other services, putting into practice initiatives to attract deposits and convert accounts into customers' primary daily-use accounts through the Rakuten ecosystem. - FY2025RestatedAnnual report
「We will continue to pursue new customer acquisition by seeking synergies with the Rakuten ecosystem and leveraging the strong customer base of more than 100 million Rakuten Group IDs (as of March 2025).」
We continue to pursue a customer acquisition and retention strategy leveraging more than 100 million Rakuten Group IDs, points, Money Bridge and reciprocal customer referrals. We disclosed that approximately 65% of applications for new account openings in fiscal 2024 came through the Rakuten Group, excluding dedicated branches. - FY2024AdvancedAnnual report
「We will continue to pursue new customer acquisition by leveraging the strong customer base of more than 100 million Rakuten Group IDs (as of March 2024). Approximately 70% of new account openings in fiscal 2023 were applications made through the Rakuten Group, which we recognize as contributing to the containment of customer acquisition costs.」
We disclosed that approximately 70% of new account openings in fiscal 2023 came through the Rakuten Group, in addition to acquiring customers through the Rakuten Group's ID platform. - FY2024-Q3AdvancedAnnual report
「Deposits in ordinary accounts increased by ¥1,086.556 billion from the end of the previous consolidated fiscal year to ¥9,213.204 billion, owing to growth in the number of accounts, progress in converting accounts into primary daily-use accounts, and an increase in the number of customers using the account-linking service with Rakuten Securities, Inc. (Money Bridge).」
The increase in the number of Money Bridge users was one factor behind the ¥1,086.556 billion increase in ordinary account balances from the end of the previous fiscal year. - FY2024-Q2AdvancedAnnual report
「Deposits in ordinary accounts increased by ¥364.157 billion from the end of the previous consolidated fiscal year to ¥8,490.805 billion, owing to growth in the number of accounts, progress in converting accounts into customers' primary daily-use accounts, and an increase in the number of customers using the account-linking service with Rakuten Securities, Inc. (Money Bridge).」
Ordinary account balances increased by ¥364.157 billion from the end of the previous fiscal year, driven in part by the increase in the number of Money Bridge users. - FY2024-Q1AdvancedAnnual report
「Deposits in ordinary accounts increased by ¥395.06 billion from the end of the previous consolidated fiscal year to ¥8,522.154 billion, owing to growth in the number of accounts, progress in converting accounts into customers' primary daily-use accounts, and an increase in the number of customers using the account-linking service with Rakuten Securities, Inc. (Money Bridge).」
The increase in the number of Money Bridge users is explained as being linked to growth in ordinary account balances, demonstrating the effects of integration with the Rakuten ecosystem through specific balance figures. - FY2023First statedAnnual report
「We aim to achieve business growth by efficiently acquiring new customers through the Rakuten ecosystem.」
We position the Rakuten ID, brand, points and reciprocal customer referrals with group companies as means of customer acquisition and retention. We disclosed that approximately 65% of new account openings in fiscal 2022 came through the Rakuten Group.