Capital and business alliance with 百戦錬磨 and acquisition of the “STAY JAPAN” business
First written in FY2024. 1 of 5 entries say "Achieved", first in FY2025-H1. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「We have begun partially testing a model in which we use STAY JAPAN’s network of approximately 1,000 accommodation facilities to sell the facilities in aggregate on a major OTA platform, with partial test operations on Booking.com.」
The company began partial testing on Booking.com of a model that uses STAY JAPAN’s network of approximately 1,000 accommodation facilities to sell them collectively. - FY2025Continued operation of the acquired business after leaving the affiliate relationshipAnnual report
「百戦錬磨株式会社, which had been an affiliate, ceased to qualify as an affiliate because its ownership ratio of our voting rights declined when it conducted a third-party allotment on 10 September 2025 to an allottee other than us. Accordingly, we had no affiliates at the end of the fiscal year.」
The travel services business including STAY JAPAN had been acquired, but 百戦錬磨 ceased to be an affiliate after a September 2025 third-party allotment. The travel business continues to operate. - 2026-03-04WorsenedGeneral Meetings of Shareholders
「For STAY JAPAN, an accommodation booking website acquired in April 2025, we have been advancing post-merger integration in line with the initial business plan. However, expanding system functionality and strengthening marketing for inbound visitors have taken longer than expected, and performance has remained below the initial plan. As a result of reviewing the recoverability of goodwill recognized on the acquisition under the accounting standard for impairment of fixed assets, we reduced its carrying amount to its recoverable amount and recognized an impairment loss.」
After STAY JAPAN was acquired and operations began, system enhancements and inbound marketing took longer than expected, and performance fell below the initial plan. The company recognized an impairment loss of ¥29.362 million on goodwill. - FY2025-H1AchievedAnnual report
「Under the agreement, we acquired the business on 1 April 2025.」
The company acquired the travel services (OTA) business, including STAY JAPAN, from 百戦錬磨 on 1 April 2025, moving from the planning stage to acquisition and commencement of operations. - FY2024First statedAnnual report
「Under these circumstances, in September 2024 we made 百戦錬磨株式会社, which operates STAY JAPAN, an accommodation booking site offering unique lodging experiences such as private homes, farm stays and traditional-house stays, an affiliate. By combining our nationwide network of approximately 8,500 producers with STAY JAPAN, which has approximately 1,500 accommodation facilities registered, we will provide unique services combining experiences with producers and local accommodation, capturing inbound demand while contributing to further revitalization and sustainability in rural areas.」
The company first stated its plan to make 百戦錬磨株式会社 an affiliate and combine its producer network with STAY JAPAN’s accommodation booking site to capture inbound demand and revitalize rural areas. It also stated that the STAY JAPAN business was scheduled to be acquired in April 2025.