Expanding Fan Communities through Co-Creation between PGC and UGC
First written in FY2023. 2 of 4 entries say "Advanced", first in FY2024. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「We are developing various guidelines, expanding alliances with external entertainment companies, and participating in relevant industry associations to provide diverse, stable services and support the healthy expansion of our community.」
We continue to operate our community based on official content and fan-created derivative works and UGC. - FY2026-H1AdvancedAnnual report
「In the trading card business, the company sought to attract a broad range of players, from competitive to casual, implemented tournament initiatives and promoted reciprocal customer referrals between fan communities through PR collaborations with talents.」
Tournament initiatives and PR collaborations with talents helped attract players from competitive to casual segments and promote reciprocal customer referrals between fan communities. - FY2024AdvancedAnnual report
「The company has established fan-content guidelines and broadly encourages fan-created derivative works. It believes that its VTubers have gained support from a broad fan base as a result of forming a culture in which the company supplies PGC on a large scale and fans respond with UGC.」
The company has demonstrated the scale of co-creation between PGC and UGC through approximately 92,000 cumulative PGC videos, approximately 14.8 billion cumulative views and more than 8.4 billion views of fan-created clip content. - FY2023First statedAnnual report
「The company has established fan-content guidelines and broadly encourages fan-created derivative works. Even counting only videos created by leading fan creators, cumulative views of derivative videos on YouTube, including subtitled translations of the company’s content, exceed 7.2 billion.」
The company’s approach is to build a fan base by combining a large supply of official content with fan-created derivative works, translations and other UGC.