Strengthening lead generation through SEO, advertising and email newsletters
First written in FY2022. 6 of 13 entries say "Restated". Latest entry: FY2026-H1.
0 other companies' latest entry also says "Other".
- FY2026-H1Expansion to additional services with channel-specific restraintAnnual report
「In addition, material downloads across the service were below the prior-year period because advertising investment for the service was restrained. We will continue to focus on customer development through agency sales and customer acquisition through advertising and SEO, while」
At Media Radar, restrained advertising investment reduced material downloads and revenue, while Faclog newly made advertising and SEO-based customer acquisition a key initiative. Lead-generation efforts are expanding to additional services, although investment restraint continues at Media Radar. - FY2025SoftenedAnnual report
「As listed companies' usage needs changed, the mix shifted from bulk material downloads, which generate a larger number of leads, to individual material downloads, which generate more highly qualified prospective-customer leads. The substantial reduction in advertising expenses from the prior year also contributed, and total material downloads declined significantly.」
Although member-acquisition initiatives continued, a substantial reduction in advertising expenses caused material downloads to decline, and service revenue fell 9.8% year on year. - FY2025-H1SoftenedAnnual report
「During the interim accounting period, we operated with lower Media Radar advertising expenses than in the prior year to offset the impact of advertisers holding back on placements due to stealth-marketing regulations affecting Trami.」
Media Radar advertising expenses were reduced from the prior year to offset the impact of the regulations affecting Trami. The policy of monitoring ROAS for Google search advertising continues. - FY2024RestatedAnnual report
「Advertising expenses are invested mainly to acquire Media Radar members. We invest in Google's search advertising and operate the campaigns while monitoring ROAS.」
The company continues investing in Google's search advertising and operating campaigns based on ROAS. - FY2024-H1AdvancedAnnual report
「To acquire Media Radar members, we newly began business alliances with 3 companies operating marketing businesses. By adding customer acquisition through media owned by alliance partners, rather than relying on front-loaded advertising investment, we sought to improve acquisition efficiency and increase revenue.」
The company began business alliances with 3 marketing companies, adding acquisition channels through partner media rather than relying on front-loaded advertising spending. - FY2024-Q1RestatedAnnual report
「To expand material-lead revenue, we implemented customer-acquisition and material-download initiatives including SEO, advertising placements, optimization of member email newsletters, promotion of the bidding and bulk-download functions, and optimizing material displays through the bulk-download and recommendation functions.」
The company continues optimizing material displays through SEO, advertising placements, member email newsletters, bidding, bulk downloads and recommendation functions. - FY2023RestatedAnnual report
「To expand material-lead revenue, we implemented customer-acquisition and material-download initiatives including SEO, advertising placements, optimization of member email newsletters, promotion of the bidding and bulk-download functions, launch of the recommendation function, and increasing material views through the bulk-download and recommendation functions.」
The company continues these initiatives and operates Google search advertising while monitoring ROAS. - FY2023-Q3RestatedAnnual report
「To expand material-lead revenue, we implemented customer-acquisition and material-download initiatives including SEO, advertising placements, optimization of member email newsletters, promotion of the bidding function, promotion of the bulk-download function, and increasing material views through the bulk-download and recommendation functions.」
The company continues to expand material views through SEO, advertising placements, member email newsletters, bidding, bulk downloads and recommendation functions. - FY2023-Q2RestatedAnnual report
「To expand material-lead revenue, we implemented customer-acquisition and material-download initiatives including SEO, advertising placements, optimization of member email newsletters, promotion of the bidding function and promotion of the bulk-download function.」
The company continues initiatives involving SEO, advertising placements, member email newsletters, the bidding function and the bulk-download function. - FY2023-Q1RestatedAnnual report
「To expand material-lead revenue, we implemented customer-acquisition and material-download initiatives including SEO, advertising placements, optimization of member email newsletters, promotion of the bidding function and promotion of the bulk-download function.」
The company continues to promote SEO, advertising placements, member email newsletters, the bidding function and the bulk-download function to expand material-lead revenue. - FY2022First statedAnnual report
「To expand material-lead revenue, we implemented customer-acquisition and material-download initiatives including SEO, advertising placements, optimization of member email newsletters, promotion of the bidding function, and the launch and promotion of the bulk-download function.」
The company combines SEO, advertising, email newsletters and bidding functions to increase traffic to Media Radar and paid leads.