Expansion of lead-generation, event and video functions
First written in FY2022. 8 of 13 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2026-H1.
0 other companies' latest entry also says "Other".
- FY2026-H1Revenue decline despite continued initiativesAnnual report
「Media Radar continued to focus on promoting material downloads and securing companies to speak at online seminar events and attracting viewers.」
Although the company continued promoting material downloads and online seminars, changes in customer behavior associated with the spread of generative AI and restrained advertising investment caused Media Radar revenue to decline 33.1% year on year. - 2026-05-15ReframedEarnings
「Changes in customers' information-gathering behavior and in the needs of listed companies, resulting in part from the spread of generative AI, shifted usage from bulk document downloads, which generate a large number of leads, to individual document downloads, which generate leads with a higher likelihood of conversion.」
The relative use of lead-generation functions shifted from bulk document downloads to individual document downloads. - FY2025AdvancedAnnual report
「Media Radar focused on increasing event revenue, which reached a new record.」
Event revenue reached a record ¥70 million, up 2.2% year on year. Material downloads declined because usage needs changed and advertising spending was reduced. - 2026-03-03AdvancedGeneral Meetings of Shareholders
「We believe it is important to strengthen member support, including media selection and advertising planning using AI technology.」
The company identified AI-based support for media selection and advertising planning as specific areas for enhancing Media Radar's functionality. - FY2025-H1AdvancedAnnual report
「As a result of raising the minimum price for individual leads from ¥3,000 to ¥4,000 effective 1 February 2025, average lead price remained strong and reached a record high, making a significant contribution to material-lead revenue. For event revenue, we strengthened measures to secure orders and attendance, including sponsors, event speakers and registrations. The number of companies speaking at events held during the interim accounting period reached a record high and contributed to revenue.」
The minimum price for individual leads was raised from ¥3,000 to ¥4,000 on 1 February 2025, taking average lead price to a record high. The number of companies speaking at events also reached a record high. - FY2024AdvancedAnnual report
「Proposal-lead revenue also reached a record high. For members with concerns about advertising projects, the project-matching function is convenient because it enables them to receive proposals from media companies. Strengthening customer support and promoting usage increased the number of listed projects and proposal leads supplied, contributing to higher revenue.」
Promoting use of the project-matching function and strengthening customer support increased listed projects and proposal leads supplied, resulting in record proposal-lead revenue. Material-lead and event revenue also reached record highs. - FY2024-H1AdvancedAnnual report
「To expand event revenue, we pursued sponsors, companies to speak at events and event registrations. Seminar-event orders and attendance progressed favorably, and event revenue reached a record high on a half-year basis, driving Media Radar's growth. As a result, Media Radar revenue for the interim accounting period was ¥285 million, up 15.1% year on year, a half-year record. Material-lead revenue, a principal KPI, was ¥231 million, up 13.1%, and event revenue was ¥38 million, up 33.8%, both also half-year records.」
The company continued securing sponsors, event speakers and registrations. Event revenue and Media Radar revenue of ¥285 million, material-lead revenue of ¥231 million and event revenue of ¥38 million each reached half-year records. - FY2024-Q1AdvancedAnnual report
「To improve listed-company satisfaction, we changed the bidding-function specifications on 1 February 2024 so that separate prices could be set for individual and bulk leads. This made the bulk-download function easier for listed companies to use and enabled them to acquire leads while differentiating the prices of individual and bulk leads. We also revised the minimum price for individual leads from ¥2,000 to ¥3,000 effective 1 February 2024 to improve Media Radar.」
On 1 February 2024, the company changed the bidding function to allow separate pricing for individual and bulk leads and raised the minimum price for individual leads from ¥2,000 to ¥3,000. Media Radar revenue was ¥139 million, including material-lead revenue of ¥111 million and event revenue of ¥21 million, each a quarterly record. - FY2023RestatedAnnual report
「In addition to expanding content members need, including materials, seminar information, videos and events, we believe it is important to strengthen member support.」
The company continued expanding materials, seminars, videos and events and promoting recommendation and project-matching functions. Media Radar revenue was ¥508 million, material-lead revenue ¥418 million and event revenue ¥61 million. - FY2023-Q3RestatedAnnual report
「To expand event revenue, we pursued sponsorships, companies to speak at events and event registrations, and promoted listings for the project-matching function. Members can now receive proposals by posting their consultation needs rather than simply searching for materials. As a result, Media Radar revenue was ¥374 million for the cumulative third-quarter period, up 25.5% year on year, including material-lead revenue of ¥311 million, up 30.5%, and event revenue of ¥40 million, up 6.9%.」
The company continued to secure sponsors, event speakers and registrations and promote listings for the project-matching function. Media Radar revenue was ¥374 million, material-lead revenue ¥311 million and event revenue ¥40 million. - FY2023-Q2AdvancedAnnual report
「To expand event revenue, we pursued sponsorships, companies to speak at events and event registrations, and proceeded with the launch of a recommendation function for materials and seminars and a project-matching function that allows members to solicit proposals from listed companies. Members can now receive proposals by posting their consultation needs rather than simply searching for materials. As a result, Media Radar revenue was ¥248 million for the cumulative second-quarter period, including ¥204 million in material-lead revenue and ¥28 million in event revenue.」
The company proceeded with event-revenue initiatives and launched recommendation and project-matching functions. Media Radar revenue was ¥248 million, including ¥204 million in material-lead revenue and ¥28 million in event revenue. - FY2023-Q1AdvancedAnnual report
「To expand event revenue, we pursued sponsorships, companies to speak at events and event registrations, as well as promoting use of the video-posting function as a new source of revenue. As a result, Media Radar revenue was ¥121 million, including ¥96 million in material-lead revenue and ¥18 million in event revenue.」
The company pursued sponsors, event speakers and registrations to expand event revenue and continued promoting the video-posting function as a new revenue source. Event revenue was ¥18 million. - FY2022First statedAnnual report
「We believe it is necessary to promote and expand the lead-bidding function and seminar events released in the previous fiscal year, as well as the bulk-download and video-posting functions released in the current fiscal year, and to further increase awareness of the service among advertisers and advertising agencies that are or may become members, thereby encouraging service usage.」
The company regards the expansion and adoption of Media Radar functions, including lead bidding, bulk downloads and video posting, as growth initiatives.