Response to Price Competition in Fire Hoses and Differentiation
First written in FY2016. 2 of 5 entries say "Worsened", first in FY2021-Q2. Latest entry: FY2025-H1.
Sakura Rubber moved to the "Worse" side of this theme in 2020, 1 year before the typical company in this theme (2021).
38 other companies' latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「Sales increased for fire hoses and hydrant hoses, as sales volume grew and the review of selling prices progressed.」
It states that sales volume for fire hoses and hydrant hoses increased and that the review of selling prices progressed. This indicates specific progress in addressing price competition. - FY2022WorsenedAnnual report
「Although fire-hose sales increased in the fourth quarter, higher costs also weighed on profit. Sales of special-purpose vehicles increased through sales to government agencies and orders for vehicle modifications for power plants, while sales of rescue equipment remained sluggish. As a result, net sales were ¥5,421 million, down 8.8% from the previous fiscal year, and segment profit (operating profit) was ¥180 million, down 49.3% year on year.」
Although sales of special-purpose vehicles increased and fire-hose sales rose in the fourth quarter, sluggish sales of rescue equipment and a higher cost ratio resulted in lower sales and profit. - FY2021-Q2WorsenedAnnual report
「Although sales of special-purpose vehicles increased from the same period of the previous year, projects for equipment and materials for the Olympics and other purposes declined substantially. Net sales were ¥1,216 million, down 59.8% year on year. In terms of profit, the decline in high-margin projects resulted in segment loss (operating loss) of ¥149 million, compared with segment profit of ¥297 million in the same period of the previous year.」
Although sales of special-purpose vehicles increased, projects for equipment and materials for the Olympics and other purposes declined substantially, resulting in a 59.8% decline in sales in the Firefighting and Disaster Prevention segment and a shift from profit in the same period of the previous year to a loss of ¥149 million. - FY2018RestatedAnnual report
「In the Firefighting and Disaster Prevention segment, we will continue to implement thorough cost reductions and develop new manufacturing methods in response to intensifying price competition for fire hoses, while developing hoses differentiated from competitors' products.」
The company continues to reduce costs in response to price competition and develop differentiated hoses. It has also added the development of new manufacturing methods as a measure, but has not indicated milestones such as completion. - FY2016First statedAnnual report
「In the Firefighting and Disaster Prevention segment, we will implement thorough cost reductions in response to intensifying price competition for fire hoses and develop hoses differentiated from competitors' products.」
The response to price competition combines cost reductions with the development of differentiated products.