Supporting the organic emergence and development of user-led cultures and communities

「The company worked to improve user satisfaction by releasing a Beauty Filter feature that naturally adjusts features such as the skin, eyes and nose, conducting user-participation campaigns enjoyed by both streamers and viewers, and holding joint online viewing events for a wide variety of films.」

「To improve user satisfaction, the company implemented collaboration initiatives with popular characters, campaigns linked to seasonal events such as Setsubun and Christmas, and joint viewing events for a diverse range of popular films.」

「The company worked to improve user satisfaction by holding user-participation campaigns in which users could win bonuses and prizes in a game-like format, releasing the fifth set of character stickers featuring the popular character Oshushidayo, holding joint online viewing events for a diverse range of popular films, and holding collaboration campaigns with Sanrio characters.」

「Measures to improve user satisfaction included collaboration events with popular characters, the release of limited items linked to seasonal events such as Valentine’s Day and Halloween, user-participation campaigns to increase engagement among both streamers and listeners, and the debut of the new official character Sonohigurashi.」

「Against this business backdrop, the company implemented measures to improve user satisfaction for both streamers and listeners on its TwitCasting service, including announcing the debut of its new official character Sonohigurashi, holding user-participation campaigns offering various prizes, and hosting joint online viewing of a diverse range of popular films, including horror and mystery films and films that had won Japan Academy Film Prizes. To promote greater cultural diversity on the platform, it released a 3D Avatar feature that enables users to stream using a 3D avatar with only a smartphone, and an Online Crane Game feature that helps create a sense of shared participation in user-participation campaigns. It also worked to expand the platform’s economic scale through a campaign to launch Membership U to support monetization for users under 18 and events including Utaite Fes vol.1, hosted by its in-house music label Moi Records.」

「To improve user satisfaction, the company held a collaboration event with Sergeant Keroro to mark the 20th anniversary of the TV anime’s broadcast, including continuous broadcasts of all 358 TV anime episodes over 6 days, simultaneous broadcasts in Japan and South Korea of the theatrical anime films, the release of Sergeant Keroro stickers for use on TwitCasting in Japanese and Korean, and a user-participation collaboration campaign in which many users took part. The company also held seasonal limited-item campaigns and offered free streams of popular films in collaboration with Shochiku Co., Ltd.」

「The company worked to acquire new users and improve user satisfaction by holding participatory online events using popular online games and online quizzes, promoting online joint-viewing experiences through collaborations with anime and film titles, and releasing and promoting a short-video creation feature using voice-recognition AI that supports automatic transcription in Japanese and English.」

「Against this business backdrop, the company sought to improve user satisfaction by holding TwitCasting Q, a quiz in which viewers and streamers work together to answer questions during a live stream, and TwitCasting x Only Up! Summit Challenge, a game event using a popular online game.」

「Against this business backdrop, the company sought to improve user satisfaction by releasing collaborative stickers featuring popular characters such as Mofu Piyo and Pompompurin for use on its TwitCasting service, and by holding the National Fluffy Rain Shelter Campaign, a seasonal user-participation giveaway campaign. To expand the platform in both cultural and economic terms, the company also released Clip, a short-video creation feature that uses voice AI to provide automatic transcription in Japanese and English, and continued collaborative broadcasts with popular horror and anime titles to promote online joint-viewing experiences.」

「Against this business backdrop, the company sought to further improve user satisfaction and expand the platform by holding user-participation campaigns, including collaborations with popular characters such as Obungu to Issho and Sanrio characters, continuing to promote online joint-viewing experiences, and improving existing features and releasing new features for its TwitCasting service.」

「The company analyzes that many user-led, distinctive streaming cultures have emerged spontaneously in diverse genres on TwitCasting, including casual conversation, music and game streaming. To enable users to easily find live streams as spaces for communicating with one another about topics matching their interests, the company offers more than 100 streaming categories based on TwitCasting’s streaming culture.」

「The company implemented measures aimed at improving user satisfaction, expanding its user base and increasing revenue opportunities, including joint online viewing of popular horror film series such as Sadako and popular anime series such as Aikatsu!, as well as user-participation campaigns in collaboration with the popular comic Tomorrow, I Will Be Someone’s Girlfriend and the popular character Sumikko Gurashi.」

「The company has implemented measures aimed at improving user satisfaction, expanding its user base and increasing revenue opportunities, including joint online viewing with popular anime titles such as Love Live! Superstar!! and cheer-viewing events for titles such as Ensemble Stars! DREAM LIVE, in which multiple viewers can watch the streamed content online simultaneously and participate through voice comments.」

「The company has held online cheer-viewing events, including events for the theatrical film KING OF PRISM by PrettyRhythm, using Space Pod by TwitCasting, a high-quality audio space. Multiple viewers can watch the streamed content online simultaneously and participate in the stream through voice comments.」

「Strengthening mechanisms that support the spontaneous emergence and development of user-led cultures and communities」