エムアンドディ's Transition to an Own-Brand Business
First written in FY2025. 3 of 5 entries say "Advanced", first in FY2026-H1. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「株式会社エムアンドディ, a consolidated subsidiary, launched its first proprietary brand, “BELLE BAI (ベルバイ),” and worked to expand sales through promotional measures including pop-up stores in shopping centres, event sales and campaigns leveraging the customer-drawing power of brand ambassadors.」
Following the launch of BELLE BAI, promotional measures supporting 株式会社エムアンドディ’s shift from import sales to a business centred on its own brands have become more concrete, extending to pop-ups, event sales and campaigns. The company also recorded an impairment loss. - FY2026-H1AdvancedAnnual report
「In addition, 株式会社エムアンドディ, a consolidated subsidiary, has launched its first own brand, BELLE BAI. By transforming its business model from importing and selling cosmetics to selling its own-brand products, it is pursuing group synergies and improving profit margins.」
For エムアンドディ, the initiative to shift from a model centered on importing and selling products to selling its own-brand products has progressed to the specific stage of launching BELLE BAI. - FY2025First statedAnnual report
「エムアンドディ is a cosmetics import and sales company, but going forward it will transform its business model to focus on planning and developing its own-brand products and strengthen sales through its existing distribution channels, thereby pursuing group synergies and improving profit margins.」
For the acquired エムアンドディ, it presents for the first time, as a standalone initiative, a policy to transform the business model from an import and sales company into a company that plans, develops and sells its own-brand products.