Managing advertising expenses at 15% or less and advertising expenses and related costs at 30% or less
First written in FY2021. 2 of 4 entries say "Reframed", first in 2026-09-14. Latest entry: 2026-09-14.
Axxzia moved to the "Worse" side of this theme in 2026, 6 years after the typical company in this theme (2020).
The whole theme swung hardest in 2019: 2 of 19 companies on the "Worse" side.
2 other companies' latest entry also says "Reframed".
- FY2024DroppedAnnual report
「The company has removed from its key performance indicators the maintenance of advertising expenses and payment processing fees as a percentage of revenue, which had been treated as an important management indicator through the previous consolidated fiscal year.」
The previous management targets of advertising expenses at no more than 15% and advertising expenses and related costs at no more than 30% were excluded from the key management indicators for the current fiscal year, and the previous upper limits were not restated in the annual securities report for the current fiscal year. - FY2021First statedAnnual report
「The company aims to improve its margins by keeping advertising expenses at no more than 15% of revenue and controlling advertising expenses plus payment processing fees, which are incurred mainly in line with Tmall Global revenue, at no more than 30%. This will allow it to continue reducing other SG&A expenses as a percentage of revenue through the effect of higher sales.」
The company has set upper limits for advertising expenses and payment processing fees as a percentage of revenue, aiming to improve margins through higher sales.