Profit Concentrated in the Second Half as Advertising Investment Is Recouped
First written in FY2020. 3 of 6 entries say "Mitigated", first in FY2023. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026MitigatedAnnual report
「Advertising expenses of ¥3,036 million represented 21.9% of net sales, down 2.4 percentage points from 24.3% in the previous fiscal year.」
The advertising expense ratio declined, showing quantitative progress in our policy of controlling advertising investment based on cost effectiveness. - FY2025MitigatedAnnual report
「Advertising expenses of ¥3,924 million represented 24.3% of net sales, down 6.9 percentage points from 31.2% in the previous fiscal year.」
The advertising expense ratio fell from 31.2% to 24.3%, indicating measurable progress in controlling advertising investment with an emphasis on cost-effectiveness. - FY2023MitigatedAnnual report
「Advertising expenses of ¥8,598.927 million represented 32.6% of net sales, down 5.5 percentage points from 38.1% in the previous fiscal year.」
The advertising expense ratio fell from 38.1% to 32.6%, while the company continued to manage cost-effectiveness through performance-based compensation. - FY2022-Q2MaterialisedAnnual report
「Profitability temporarily declined because the company raised advertising unit costs to acquire business that had not been secured in the previous quarter.」
Profitability temporarily declined in the second quarter due to higher unit costs for advertising investment. - FY2021RestatedAnnual report
「Advertising expenses are treated as variable costs relative to net sales, and the company controls spending to ensure cost-effectiveness.」
The company continues to pursue a policy of managing cost-effectiveness through performance-based spending in response to the risks associated with recovering advertising investments and concentration in particular periods. - FY2020First statedAnnual report
「For the fiscal year ended July 2020, the company recorded an operating loss of ¥399.161 million in the first half and operating income of ¥2,053.011 million in the second half.」
After listing, the company plans to control advertising expenses based on quarterly results and limit significant concentration in particular periods.