Individualized Proposals and Higher Retention Through a Skin Analysis System and Membership Tiers
First written in FY2017. 6 of 11 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026.
17 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition to more than 1.89 million objective skin records accumulated over many years, we analyze data collected through approximately 180,000 customer surveys annually, fan meetings and other activities. By reflecting these results in research and development, we are upgrading the system for developing high-performance products tailored to each customer and promoting the development of products with high added value.」
The scale of the skin data and customer surveys was disclosed, and the system for feeding customer data back into research and development and individualized proposals was expanded. - FY2021AdvancedAnnual report
「We have rolled out to all stores a skin counseling system that analyzes and quantifies the condition of skin captured by a skin imaging device. We are jointly developing with an external organization AI technology to further improve the accuracy and efficiency of image analysis, with a view to implementing it in the future.」
For the skin counseling system rolled out to all stores, we have advanced to the stage of pursuing improved image-analysis accuracy and efficiency and implementation through joint AI development with an external organization. - FY2020AdvancedAnnual report
「③ Developed AI technology that accurately captures facial features in skin image analysis (joint research with Keio University, March 2020)」
AI technology that improves image-analysis accuracy for the skin counseling system, which has been rolled out to all stores, was developed through joint research with a university. - FY2019-Q3RestatedAnnual report
「During the cumulative third quarter, we have focused on providing counseling that delivers high customer satisfaction by commencing full-scale operation of the skin counseling system, “Beauty Log Advice Navigator,” to improve the quality of sales, while strengthening our training framework to enhance product and beauty-related knowledge.」
We continue to operate the skin counseling system on a full-scale basis and to strengthen training on products and beauty-related knowledge. - FY2019-Q2RestatedAnnual report
「During the cumulative second quarter, we have focused on providing counseling that delivers high customer satisfaction by commencing full-scale operation of the skin counseling system, whose rollout was completed in March 2018, to improve the quality of sales, while strengthening our training framework to enhance product and beauty-related knowledge.」
We continue to operate the skin counseling system, whose rollout was completed in March 2018, on a full-scale basis and to strengthen training on products and beauty-related knowledge. - FY2019-Q1AdvancedAnnual report
「To improve the “quality of sales,” we began full-scale operation of the skin counseling system whose implementation was completed in March 2018, and are focusing on providing highly satisfying counseling by strengthening our training structure to improve product and beauty knowledge, among other measures.」
Full-scale operation began for the skin counseling system completed in March 2018. Combined with a strengthened training structure, the initiative has moved into the implementation phase for personalized counseling. - FY2018AdvancedAnnual report
「To improve the “quality of sales” by providing more personalized customer service and recommendations, we thoroughly manage and analyze customer information and have introduced a new skin counseling system at all stores.」
The new skin counseling system was introduced at all stores, and operations combining it with the management and analysis of customer information to provide personalized recommendations were advanced. - FY2018-Q3RestatedAnnual report
「For existing customers, we established four membership tiers based on annual purchase amounts and focused on providing services that enhance customer satisfaction, including enriching the services offered at each tier. We also worked to improve the “quality of sales” by rigorously managing and analyzing customer information to provide more personalized customer service and proposals.」
The policy of providing personalized recommendations using the membership-tier system and the management and analysis of customer information was reaffirmed. - FY2018-Q2RestatedAnnual report
「For existing customers, we are focusing on providing highly satisfying services by establishing 4 membership tiers based on annual purchase value and enhancing the services provided at each tier. We are also working to improve the quality of sales by rigorously managing and analyzing customer information to provide more personalized service and proposals.」
The policy of providing personalized customer service and recommendations using the membership-tier system and analysis of customer information was reaffirmed. - FY2018-Q1AdvancedAnnual report
「For existing customers, we established 4 membership tiers based on annual purchase amounts and are focusing on providing highly satisfying services by differentiating and enhancing the services offered at each tier. We are also working to improve the “quality of sales” by thoroughly managing and analyzing customer information to provide more personalized customer service and recommendations.」
The establishment of 4 membership tiers, tier-specific services, and personalized recommendations based on the management and analysis of customer information were described as initiatives in the implementation phase. - FY2017First statedAnnual report
「To make proposals suited to each customer, we will introduce a new skin analysis system and make the necessary internal preparations, thereby strengthening our counseling capabilities. We will also establish membership tiers, differentiate and enhance services according to each tier, and improve retention rates by raising customer satisfaction.」
This new initiative introduces a new skin analysis system, member tiers and tier-specific services to provide personalized consultations to existing customers and improve customer retention.