Maximizing customer lifetime value starting with skincare products
First written in FY2016. 24 of 36 entries say "Restated". Latest entry: 2026-11-13.
0 other companies' latest entry also says "Worsened".
- 2026-11-13WorsenedResults
「通信販売事業（ＥＣを含む）において、新規顧客の獲得が伸び悩み、稼働顧客数の減少が続いたことなどから、売上高は2,958,456千円（同3.9％減）となりました。」
通信販売で新規顧客の獲得停滞と稼働顧客数の減少が記載され、顧客基盤の拡大・継続利用に関する状況が悪化した。 - FY2026AdvancedAnnual report
「To expand customer touchpoints, the company worked to increase activity among middle- and basic-tier members through revisions to the Club HABA membership programme, while promoting continued customer use by strengthening F2 conversion measures.」
To maximize LTV, the company revised the Club HABA membership programme and strengthened F2 conversion measures, promoting higher activity among basic-tier members and continued use. - 2026-06-01AdvancedGeneral Meetings of Shareholders
「To expand customer touchpoints, the company worked to increase activity among middle- and basic-tier members through revisions to the Club HABA membership programme, while promoting continued customer use by strengthening F2 conversion measures.」
顧客基盤拡大とLTV向上について、会員制度改定とF2転換施策を年度実績として記載している。 - FY2026-H1AdvancedAnnual report
「Building the F2 conversion flow (second purchase and continued use) ... reviewing customer touchpoints, with the conversion rate rising in the first half」
To maximize LTV, the company built an F2 conversion flow leading to a second purchase and continued use, and stated that the first-half conversion rate rose after reviewing customer touchpoints. - FY2025AdvancedAnnual report
「To increase the number of active members in the relevant tier, the company revised the Club HABA membership programme in April 2025. It lowered the annual purchase amount required to move up from Standard to Friend membership. By making it easier to accumulate points, the company aims to encourage and develop continued use by new customers, strengthen retention of light users, and maximize customer lifetime value (LTV).」
To maximize LTV, the company revised the Club HABA membership programme in April 2025, introducing specific measures to encourage continued use by new customers and retain light users by lowering the requirements for moving up a tier and making points easier to accumulate. - FY2025-H1AdvancedAnnual report
「In addition, from 15 October 2024, as a new initiative to attract customers in their 30s and 40s, the company collaborated with the manga magazine Ribon (Shueisha) to produce and release the web video “Always by Your Side, No Matter Who You Are. HABA SQUALANE” — “Spotlight on These Days” — featuring characters from the magazine’s Chibi Maruko-chan, Neighborhood Story and Tokimeki Tonight. It is also running the “My Pure Roots: Additive-Free Moisture Experience Set (Limited Edition)” campaign through mail order, including its online shop, and at HABA shops nationwide, targeting people using HABA for the first time.」
In line with its existing policy of attracting younger customers and strengthening e-commerce, the company has launched a web video and limited-edition set targeting people in their 30s and 40s, as well as campaigns through mail order and stores nationwide. Measures to increase LTV by expanding customer touchpoints have progressed to the implementation stage. - FY2024ReframedAnnual report
「The company’s core customer age group is in its 40s to 60s, and sales have remained stable. However, as the customer base is gradually aging, it needs to attract younger customers. It will also strengthen its e-commerce channel to respond to changes in purchasing behaviour and improve convenience.」
The company’s customer-acquisition initiatives aimed at increasing customer lifetime value have expanded from a focus on extending product offerings to rejuvenating the customer base and strengthening the e-commerce channel. - FY2024-Q3RestatedAnnual report
「Specifically, to improve loyalty and maximize LTV (customer lifetime value), the company unified its mail-order and department-store points services in November 2022. The company also marked its 40th anniversary in May 2023 and, to commemorate the anniversary, launched limited-quantity editions of the “Smile Friends Squalane Set” and “Smile Friends UV Kids Gel Set,” featuring “Disney 100” designs, from 20 July 2023. From 20 October, it also launched the second series, consisting of the “Disney Princess Squalane” and “Disney Princess Hand Serum Set,” featuring Disney Princess designs, in limited quantities through mail order, including e-commerce, and at HABA shops nationwide. In addition, the company comprehensively renewed its HABA Additive-Free Skincare Makeup series and launched the new products on 22 January 2024. Through these initiatives, it is working to improve customer convenience and satisfaction and build a stronger business foundation.」
The company is reconfirming the implementation status of previously disclosed measures, including the unification of its points services, the second series of 40th-anniversary products, and the comprehensive renewal of its additive-free skincare and makeup series. - FY2024-Q2AdvancedAnnual report
「Specifically, to increase loyalty and maximize LTV (customer lifetime value), we unified the points programs for mail-order sales and department stores in November 2022. We also celebrated our 40th anniversary in May this year and, to commemorate the anniversary, launched limited-quantity editions of the “Smile Friends Squalane Set” and “Smile Friends UV Kids Gel Set” featuring “Disney 100” designs, available from 20 July 2023. From 20 October, we have been selling the second series, featuring Disney Princess designs, including the “Disney Princess Squalane” and “Disney Princess Hand Serum Set,” in limited quantities through mail-order sales, including e-commerce, and at HABA Shops nationwide.」
The company is implementing specific measures to improve customer convenience, satisfaction and loyalty, including unifying its points services and launching the first and second anniversary products through mail order and stores nationwide. - FY2023AdvancedAnnual report
「Although wholesale sales to department stores declined from the previous fiscal year, they increased year on year in the fourth quarter as the unification of our points program in November 2022 improved the convenience of using points.」
The company unified its points program across sales channels to improve customer touchpoints, loyalty and LTV, and reported improved convenience in using points and an increase in wholesale sales to department stores in the fourth quarter. - FY2023-Q3RestatedAnnual report
「HABA Laboratories will celebrate its 40th anniversary in May 2023. We are preparing to further increase customer loyalty and maximize LTV (customer lifetime value).」
The company has indicated a policy of pursuing further increases in customer loyalty and maximum LTV in connection with its 40th anniversary. No specific measures or performance indicators have been provided. - FY2023-Q2AdvancedAnnual report
「For both online and offline services, we are taking steps to improve convenience and expand customer touchpoints, including unifying our points program for mail-order sales and stores (HABA Shops), which will begin in November 2022, and holding monthly online beauty courses for customers nationwide, thereby promoting initiatives that will increase loyalty.」
To increase customer lifetime value and loyalty, the company has specified measures including unifying the points programs for mail-order sales and stores and holding monthly online beauty courses for customers nationwide. - FY2023-Q1RestatedAnnual report
「Under these business conditions, we believe that, to achieve stable growth, our group must efficiently acquire new customers, focus on research and development, provide products and services that deliver high customer satisfaction, and maximize LTV (customer lifetime value).」
The company continues its policy of maximizing LTV through efficiently acquiring new customers, research and development, and providing products and services that deliver high customer satisfaction. - FY2022-Q3RestatedAnnual report
「Under these business conditions, we believe that, to achieve stable growth, our group must efficiently acquire new customers and focus on research and development to respond to diversifying consumer needs and provide products and services that deliver high customer satisfaction.」
No material changes have been indicated to the existing policy of maximizing LTV through acquiring new customers, research and development, and providing products and services that deliver high customer satisfaction. - FY2022-Q2RestatedAnnual report
「Under these business conditions, we believe that, to achieve stable growth, our group must focus on research and development to respond to diversifying consumer needs and maximize LTV (customer lifetime value) by providing products and services that deliver high customer satisfaction.」
While maintaining the goal of maximizing LTV, the current disclosure identifies research and development and the provision of products and services as the primary means. - FY2022-Q1RestatedAnnual report
「Under these business conditions, we believe that, to achieve stable growth, our group must efficiently acquire new customers, focus on research and development to respond to diversifying consumer needs, provide products and services that deliver high customer satisfaction, and maximize LTV (customer lifetime value).」
The company continues its policy of pursuing maximum LTV through efficient acquisition of new customers, research and development, responding to diversifying needs, and providing products and services. - FY2021ReframedAnnual report
「We aim to develop new customer segments and strengthen nutritional supplements by conducting primarily online public relations activities, promotions and customer service, while implementing effective store strategies, leveraging product characteristics to maximize the acquisition of new customers and, ultimately, LTV (customer lifetime value).」
While maintaining the goal of maximizing customer lifetime value, the company has expanded the measures described beyond cross-selling to existing skincare customers to include new target segments, nutritional supplements, online public relations, customer service and store strategies. - FY2021-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2021-Q2RestatedAnnual report
「There were no significant changes during the second quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2021-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2020RestatedAnnual report
「In marketing, while we have strengthened sales of HABA's core products, including skincare products, we will further strengthen sales of makeup products and nutritional supplements to customers who use our skincare products, with the aim of maximizing LTV (customer lifetime value).」
The company continues its policy of selling makeup products and nutritional supplements starting with skincare products and increasing customer lifetime value. - FY2020-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2020-Q2RestatedAnnual report
「There were no significant changes during the second quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2020-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2019RestatedAnnual report
「While we have strengthened sales of HABA's core products, including skincare products, we will further strengthen sales of makeup products and nutritional supplements to customers who use our skincare products, with the aim of maximizing LTV (customer lifetime value).」
The company continues its policy of selling makeup products and nutritional supplements starting with skincare products and increasing customer lifetime value. - FY2019-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2019-Q2RestatedAnnual report
「There were no significant changes during the second quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2019-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2018RestatedAnnual report
「Going forward, we will strengthen sales of makeup products and nutritional supplements to customers who newly begin using our skincare products, with the aim of maximizing LTV (customer lifetime value).」
The company continues its policy of increasing customer lifetime value by selling makeup products and nutritional supplements to customers starting with skincare products. - FY2018-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2018-Q2RestatedAnnual report
「There were no significant changes during the second quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2018-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
It states that there have been no material changes to the existing management strategy, including increasing customer lifetime value starting with skincare products. - FY2017-Q3RestatedAnnual report
「Going forward, we will strengthen sales of base makeup and health foods to customers who newly begin using our skincare products, with the aim of maximizing LTV (customer lifetime value).」
The company has reiterated its policy of strengthening sales of base makeup and health foods starting with skincare products, thereby increasing customer lifetime value. - FY2017-Q2RestatedAnnual report
「Going forward, we will strengthen sales of base makeup and health foods to customers who newly begin using our skincare products, with the aim of maximizing LTV (customer lifetime value).」
The company has reiterated its policy of strengthening sales of base makeup and health foods starting with skincare products, thereby increasing customer lifetime value. - FY2017-Q1RestatedAnnual report
「Going forward, we will strengthen sales of base makeup and health foods to customers who newly begin using our skincare products, with the aim of maximizing LTV (customer lifetime value).」
The company has reiterated its policy of cross-selling base makeup and health foods to customers of its core skincare products. - FY2016First statedAnnual report
「Going forward, we will strengthen sales of base makeup and health foods to customers who newly begin using our skincare products, with the aim of maximizing LTV (customer lifetime value).」
The company plans to expand sales from its core skincare products into base makeup and health foods.