Synergies among mail-order, store-sales and distribution businesses and optimization of sales-promotion costs
First written in FY2016. 20 of 36 entries say "Restated". Latest entry: 2026-11-13.
No other company in this theme has enough history to compare yet.
- 2026-11-13AdvancedResults
「不採算店舗の見直しや在庫管理の適正化、販売鈍化商品の整理等を進めました。また、メイクアップ商品を中心とした商品構成（ＳＫＵ）の最適化に取り組みました。」
不採算店舗、在庫、販売鈍化商品、SKUの見直しを継続し、販売・在庫構成の最適化を進めた。 - FY2026AdvancedAnnual report
「To improve the earnings structure, we closed 4 unprofitable stores and relocated or renovated 3 stores, advancing improvements in the profitability of the store-based sales business. We also accelerated the centralization of inventory management and the discontinuation of slow-moving products to achieve appropriate inventory levels and optimize SKUs.」
Implemented the store-selection policy by closing 4 unprofitable stores and relocating or renovating 3 stores. Also advancing centralized inventory management, discontinuation of slow-moving products, and SKU optimization. - 2026-06-01AdvancedGeneral Meetings of Shareholders
「To improve the earnings structure, we closed 4 unprofitable stores and relocated or renovated 3 stores, advancing improvements in the profitability of the store-based sales business. We also accelerated the centralization of inventory management and the discontinuation of slow-moving products to achieve appropriate inventory levels and optimize SKUs.」
店舗整理に加え、在庫管理の一元化、販売鈍化品の終売、SKU最適化を実施したと記載している。 - FY2026-H1AdvancedAnnual report
「• Improved profitability by closing unprofitable stores: 4 stores closed in the first half • Strengthened and refreshed stores in prime locations: 3 stores scheduled for relocation and renovation in the second half」
Under the store-selection policy, 4 unprofitable stores were closed in the first half, and 3 stores in prime locations are scheduled to be relocated and renovated in the second half. - FY2025AdvancedAnnual report
「For the fiscal year ending March 2025, the company closed 16 unprofitable stores and opened 1 new store through store consolidation and closures, significantly improving the profit structure of the store-based sales business.」
Assessed profitability by store and implemented the policy presented in the previous fiscal year of strengthening high-performing stores and closing unprofitable stores. Disclosed the closure of 16 stores and the opening of 1 new store. - FY2025-H1AdvancedAnnual report
「Against this backdrop, the Group is working to improve its earnings structure by implementing more efficient promotional activities, such as materials sent to members, strengthening high-performing stores where customer growth is expected, and consolidating or closing unprofitable stores, while pursuing effective cost management and cost performance.」
Reports that the company assessed profitability by store and strengthened high-performing stores while consolidating or closing unprofitable stores. The store-selection policy presented in the previous fiscal year, including closing or converting stores to self-service operations, has progressed to the implementation stage. - FY2024ReframedAnnual report
「For the fiscal year ending March 2025, we will assess the performance of each store in the store-based sales business, further strengthen high-performing stores where customer growth is expected, and close or convert unprofitable stores to self-service operations, with the aim of strengthening profitability.」
In addition to the previously stated focus on channel synergies and deeper penetration in local markets, the company indicated a policy of assessing profitability by store and strengthening high-performing stores while closing or converting unprofitable stores to self-service operations. - FY2024-Q3RestatedAnnual report
「By sales route, mail-order sales, including EC, were ¥5,124.567 million, up 0.3% year on year; wholesale to department stores was ¥930.136 million, up 39.3%; other wholesale was ¥2,123.609 million, down 17.0%; and directly operated stores were ¥458.180 million, up 14.0%.」
Continues to operate a sales channel structure combining mail order, wholesale to department stores, other wholesale, and directly operated stores. Although results varied by channel, no material change to the strategy has been indicated. - FY2024-Q2RestatedAnnual report
「Achieved the unification of the points programs for mail-order sales and department stores in November 2022.」
Reconfirms that the points program has been unified across sales channels. No new change to the direction of channel coordination has been indicated. - FY2023AdvancedAnnual report
「Under the medium-term management plan beginning in the current consolidated fiscal year, we positioned this period as one for establishing an earnings platform aimed at sustainable growth and increased corporate value and began implementing initiatives. In Japan, these included unifying the company’s points program to strengthen coordination between sales channels, strategically pursuing a scrap-and-build approach for stores, expanding WEB advertising to raise brand awareness, refreshing TV commercials, and holding virtual events to raise awareness of health foods.」
Reports that, in the first year of the medium-term management plan, the company unified its points program and strategically pursued a scrap-and-build approach for stores to improve coordination between sales channels. - FY2023-Q3AdvancedAnnual report
「Meanwhile, wholesale to department stores declined year on year as a result of inventory adjustments associated with changes to contract terms following the unification of the company’s points program, which began in November 2022.」
Began unifying the points program for mail-order sales and stores in November 2022. Inventory adjustments based on changes to contract terms emerged as a factor behind the decline in wholesale revenue to department stores. - FY2023-Q2AdvancedAnnual report
「Unification of the company’s points program for mail-order sales and stores (Shop HABA), beginning in November 2022」
Plans to begin unifying the points program across mail-order sales and stores in November 2022, specifying a measure to strengthen coordination between sales channels. - FY2023-Q1AdvancedAnnual report
「Amid the prolonged challenging economic environment, we created a new experiential venue to raise brand awareness and promote product understanding. As part of our store expansion aimed at improving services for a broad range of customers, including online shop users, we opened HABA LABO Omotesando in the Aoyama area on 24 April 2022, following HABA LABO Ginza, which opened in August 2021.」
Following HABA LABO Ginza, opened HABA LABO Omotesando on 24 April 2022. Continuing to expand the store network as experiential venues to raise brand awareness and promote product understanding. - FY2022AdvancedAnnual report
「With regard to the store network, we are pursuing a scrap-and-build strategy that takes customer needs, market profitability, and other factors into account. In August 2021, we opened HABA LABO Ginza in Ginza 4-chome. Viewing it as an experiential venue intended to raise brand awareness and promote product understanding, we have begun efforts to develop a new store operating model to improve services for a broad range of customers, including online shop users.」
Implemented the store scrap-and-build strategy by opening HABA LABO Ginza in August 2021. Began operating a new type of store as an experiential venue to raise brand awareness and promote product understanding. - FY2022-Q3RestatedAnnual report
「By sales route, mail-order sales were ¥5,274.179 million, wholesale to department stores was ¥812.402 million, other wholesale was ¥3,130.353 million, and directly operated stores were ¥341.520 million.」
Continues to operate multiple sales channels, including mail order, wholesale to department stores, other wholesale, and directly operated stores. Sales results by route are reported, but no change to the channel strategy has been indicated. - FY2022-Q2RestatedAnnual report
「By sales route, mail-order sales were ¥3,359.670 million, wholesale to department stores was ¥488.401 million, other wholesale was ¥1,936.353 million, and directly operated stores were ¥199.917 million.」
Continues to operate multiple sales channels, including mail order, wholesale to department stores, other wholesale, and directly operated stores. No change to the channel strategy has been indicated. - FY2022-Q1RestatedAnnual report
「By sales route, mail-order sales were ¥1,722.818 million, wholesale to department stores was ¥274.475 million, other wholesale was ¥932.870 million, and directly operated stores were ¥98.436 million.」
Continues to operate multiple sales channels, including mail order, wholesale to department stores, other wholesale, and directly operated stores. Sales by channel are reported, but no change to the existing channel strategy has been indicated. - FY2021-Q3RestatedAnnual report
「By sales route, mail-order sales were ¥6,047.233 million, down 2.1% year on year; wholesale to department stores was ¥970.541 million, down 69.9% due to store closures and other factors associated with the impact of COVID-19; other wholesale was ¥2,881.388 million, down 18.2%; and directly operated stores were ¥432.650 million, down 62.8%.」
Continues to operate multiple sales channels, including mail order, wholesale, and directly operated stores. Revenue declined, particularly in wholesale to department stores and directly operated stores, due to store closures and other factors, but no change to the policy of combining channels has been indicated. - FY2021-Q2RestatedAnnual report
「By sales route, mail-order sales were ¥3,921.715 million, down 6.9% year on year; wholesale to department stores was ¥536.697 million, down 75.1% due to store closures and other factors associated with the impact of COVID-19; other wholesale was ¥1,924.956 million, down 19.7%; and directly operated stores were ¥269.659 million, down 65.1%.」
Continues to operate multiple sales channels, including mail order, wholesale, and directly operated stores. Revenue declined, particularly in wholesale to department stores and directly operated stores, due to store closures and other factors, but no change to the policy of combining channels has been indicated. - FY2021-Q1RestatedAnnual report
「By sales route, mail-order sales were ¥1,906.028 million, up 4.9% year on year; wholesale to department stores was ¥231.770 million, down 78.6% due to store closures and other factors associated with the impact of COVID-19; other wholesale was ¥977.806 million, down 21.1%; and directly operated stores were ¥107.712 million, down 70.2%.」
Reports results for multiple sales channels. Mail-order revenue increased, while wholesale to department stores and directly operated stores, among others, saw substantial revenue declines due to store closures and other factors, but no change to the policy of combining multiple channels has been indicated. - FY2020RestatedAnnual report
「In the mail-order, store-based sales, and distribution business channels, we will pursue deeper penetration in local markets by implementing efficient advertising strategies, promotions, and sales promotion events tailored to each region, as well as effective store strategies.」
Continues the policy of combining mail-order sales, store-based sales, and the distribution business, with region-specific advertising, sales promotion, and store strategies to deepen penetration in local markets. - FY2020-Q3RestatedAnnual report
「By sales route, mail-order sales were ¥6,175.630 million, down 4.6% year on year; wholesale to department stores was ¥3,222.645 million, up 15.8%; other wholesale was ¥3,521.520 million, down 2.6%; and directly operated stores were ¥1,163.969 million, up 4.2%.」
Reports results for each sales channel: mail order, wholesale to department stores, other wholesale, and directly operated stores. Although results varied by channel, no change to the existing policy of combining multiple channels has been indicated. - FY2020-Q2RestatedAnnual report
「By sales route, mail-order sales were ¥4,210.141 million, up 3.3% year on year; wholesale to department stores was ¥2,151.657 million, up 25.8%; other wholesale was ¥2,397.347 million, up 2.4%; and directly operated stores were ¥772.736 million, up 5.3%.」
Reports results for each sales channel: mail order, wholesale to department stores, other wholesale, and directly operated stores. No change to the existing policy of combining multiple channels has been indicated. - FY2020-Q1RestatedAnnual report
「By sales route, mail-order sales were ¥1,817.138 million, down 8.7% year on year; wholesale to department stores was ¥1,085.362 million, up 23.9%; other wholesale was ¥1,239.518 million, up 11.5%; and directly operated stores were ¥360.845 million, down 3.7%.」
Reports results for multiple sales channels, including mail order, wholesale, and directly operated stores. Wholesale revenue increased, while mail-order and directly operated store revenue declined, but no change to the existing policy of combining multiple channels has been indicated. - FY2019AdvancedAnnual report
「By sales route, mail-order sales were ¥9,185.362 million, up 4.8% year on year; wholesale to department stores was ¥3,820.531 million, up 19.2%; other wholesale was ¥4,704.162 million, up 2.9%; and directly operated stores were ¥1,540.136 million, up 15.0%. The increase in store sales was attributable to increased purchases by visitors to Japan, new store openings, and renovations of existing stores.」
Reports revenue growth across the mail-order, wholesale, and directly operated store channels, citing increased purchases by visitors to Japan, new store openings, and existing-store renovations as specific factors. - FY2019-Q3RestatedAnnual report
「By sales route, mail-order sales were ¥6,472.527 million, up 5.6% year on year; wholesale to department stores was ¥2,783.807 million, up 20.8%; other wholesale was ¥3,615.350 million, up 1.6%; and directly operated stores were ¥1,116.542 million, up 20.8%.」
Reports results for each sales route: mail order, wholesale to department stores, other wholesale, and directly operated stores. No change to the existing policy of combining multiple sales channels has been indicated. - FY2019-Q2RestatedAnnual report
「By sales route, mail-order sales were ¥4,076.186 million, up 7.3% year on year; wholesale sales to department stores were ¥1,709.877 million, up 30.4%; other wholesale sales were ¥2,341.908 million, up 3.4%; and directly operated store sales were ¥733.647 million, up 26.0%.」
The company reported revenue growth for each sales route: mail order, wholesale sales to department stores, other wholesale sales and directly operated stores. No change to its existing policy of combining multiple sales channels was indicated. - FY2019-Q1RestatedAnnual report
「By sales route, mail-order sales were ¥1,991.199 million, up 9.4% year on year; wholesale sales to department stores were ¥876.147 million, up 36.8%; other wholesale sales were ¥1,111.899 million, down 2.5%; and directly operated store sales were ¥374.615 million, up 33.3%.」
The company reported results for each sales route: mail order, wholesale sales to department stores, other wholesale sales and directly operated stores. Although other wholesale sales declined, no change to its existing policy of combining multiple sales channels was indicated. - FY2018AdvancedAnnual report
「By sales route, mail-order sales were ¥8,763.822 million, up 1.2% year on year; wholesale sales to department stores were ¥3,206.388 million, up 43.8%; other wholesale sales were ¥4,573.367 million, up 7.5%; and directly operated store sales were ¥1,338.911 million, up 36.3%. The increase in store sales was attributable to increased purchases by inbound visitors, new store openings and renovations of existing stores.」
In addition to increased sales across multiple channels, the company cited new store openings and renovations of existing stores as specific drivers of progress. - FY2018-Q3RestatedAnnual report
「By sales route, mail-order sales were ¥6,131.447 million, up 3.5% year on year; wholesale sales to department stores were ¥2,304.674 million, up 42.0%; other wholesale sales were ¥3,557.763 million, up 9.9%; and directly operated store sales were ¥924.009 million, up 35.3%.」
The company reported revenue growth for each sales route: mail order, wholesale sales to department stores, other wholesale sales and directly operated stores. There were no new changes to its existing policy of combining multiple sales channels. - FY2018-Q2RestatedAnnual report
「By sales route, mail-order sales were ¥3,800.370 million, up 2.0% year on year; wholesale sales to department stores were ¥1,311.304 million, up 37.4%; other wholesale sales were ¥2,263.940 million, up 6.3%; and directly operated store sales were ¥582.156 million, up 31.3%.」
The company reported revenue growth for each sales route: mail order, wholesale sales to department stores, other wholesale sales and directly operated stores. There were no new changes to its existing policy of combining multiple sales channels. - FY2018-Q1RestatedAnnual report
「By sales route, mail-order sales were ¥1,820.333 million, up 8.9% year on year; wholesale sales to department stores were ¥640.319 million, up 30.3%; other wholesale sales were ¥1,140.360 million, up 15.0%; and directly operated store sales were ¥280.939 million, up 36.4%.」
The company reported year-on-year revenue growth for each of its mail-order, wholesale and directly operated store sales routes. - FY2017-Q3RestatedAnnual report
「In addition, by deepening its presence in regional areas, centred on directly operated stores, the company will create synergies among the sales channels of its mail-order, store-sales and distribution businesses and optimize sales-promotion costs.」
The company again presented its policy of coordinating its mail-order, store-sales and distribution businesses by deepening its presence in regional areas. By sales route, mail-order sales rose 6.2% year on year, wholesale sales to department stores rose 23.5%, other wholesale sales rose 21.5%, and directly operated store sales rose 5.4%. - FY2017-Q2RestatedAnnual report
「This year, the company optimized its advertising strategy in the key regional areas for its mail-order, store-sales and distribution businesses and sought synergies with sales-promotion events.」
The company again presented its policy of coordinating regional advertising and sales-promotion events across its mail-order, wholesale and directly operated store businesses. Advertising and sales-promotion expenses, including sales-promotion expenses, decreased 3.9% year on year. - FY2017-Q1AdvancedAnnual report
「This year, the company optimized its advertising strategy in the key regional areas for its mail-order, store-sales and distribution businesses and sought synergies with sales-promotion events.」
The company moved into the implementation stage a strategy to create synergies between regional advertising and sales-promotion events across multiple sales channels, reporting an increase in new customers and a 19.4% year-on-year decrease in sales-promotion expenses. - FY2016First statedAnnual report
「By deepening its presence in regional areas, centred on directly operated stores, the company will create synergies among the sales channels of its mail-order, store-sales and distribution businesses and optimize sales-promotion costs.」
The company has presented this as a measure to deepen its presence in regional areas and coordinate multiple sales channels.