Acquiring and retaining customers through beauty classes
First written in FY2016. 22 of 30 entries say "Restated". Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「Building the F2 conversion flow (second purchase and continued use) ... reviewing customer touchpoints, with the conversion rate rising in the first half」
As a measure to encourage continued use after acquiring new customers, the company is building an F2 conversion flow and reviewing customer touchpoints, and states that the conversion rate increased in the first half. - FY2025AdvancedAnnual report
「Shop HABA held an “Uruoi Experience Event” featuring high-quality “squalane.”」
In conjunction with a campaign for new customers, held in-store product experience events to expand opportunities for product understanding and customer engagement. - FY2025-H1AdvancedAnnual report
「In conjunction with the campaign, Shop HABA is holding an “Uruoi Experience Event” featuring high-quality “squalane.”」
In conjunction with a campaign for new customers, the company is holding squalane experience events at stores, providing concrete opportunities for customer engagement and product understanding. - FY2024-Q3RestatedAnnual report
「To raise brand awareness, in addition to TV commercials and online beauty classes, the company has offered “Kirakira Cinderella,” a talk-show program on sparkling “beauty and health” featuring talent, makeup artists, and YouTubers, as a public YouTube livestream since 22 August 2023.」
Continues to expand customer touchpoints and acquire and cultivate new fans through online beauty classes and public livestreams. - FY2024-Q2AdvancedAnnual report
「To improve brand awareness, in addition to television commercials and online beauty courses, the company launched from September this year the “Kira Kira Cinderella” talk-show programme, featuring talent, makeup artists and YouTubers and streamed live publicly on YouTube. It is pursuing initiatives to attract and develop new fans.」
In addition to online beauty classes, began publicly livestreaming programs themed around beauty and health in September 2023, expanding customer touchpoints to acquire and cultivate new fans. - FY2023-Q2AdvancedAnnual report
「We are advancing initiatives to improve customer loyalty by holding online beauty classes every month for customers nationwide and otherwise improving convenience and expanding customer touchpoints.」
Expanded beauty classes from the previous format to an online format for customers nationwide and specified an operating model involving monthly sessions. - FY2023-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers. - FY2022AdvancedAnnual report
「We have begun establishing a foundation for expanding the health foods business by holding online events and promotions, placing advertisements to acquire new customers, and implementing measures to promote subscription purchases.」
Began online events, promotions, advertising, and measures to promote subscription purchases aimed at acquiring new customers and improving customer loyalty. - FY2022-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2022-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2021ReframedAnnual report
「We aim to develop new customer segments and strengthen nutritional supplements by conducting primarily online public relations activities, promotions and customer service, while implementing effective store strategies, leveraging product characteristics to maximize the acquisition of new customers and, ultimately, LTV (customer lifetime value).」
The stated measures for acquiring and retaining customers have shifted from the previous focus on beauty classes and tie-ups with media and others to online-focused PR, promotions, customer service, and store strategies. - FY2021-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2021-Q2RestatedAnnual report
「There were no significant changes during the second quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2021-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2020RestatedAnnual report
「In addition, we aim to raise awareness of the Group, acquire new customers, and retain existing customers through tie-ups with media organizations, companies, and others.」
Continues to pursue greater awareness through tie-ups with media and companies, new customer acquisition, and retention of existing customers. - FY2020-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2020-Q2RestatedAnnual report
「There were no significant changes during the second quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2020-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2019RestatedAnnual report
「We also aim to raise awareness of the Group, acquire new customers, and retain existing customers through tie-ups with media organizations, companies, and others.」
Continues to pursue greater awareness through tie-ups with media and companies, new customer acquisition, and retention of existing customers. - FY2019-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2019-Q2RestatedAnnual report
「There were no significant changes during the second quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2019-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2018RestatedAnnual report
「By actively holding beauty classes in collaboration with media organizations and companies, while seeking synergies with priority regional markets, we will work to acquire new customers, retain existing customers, and expand sales proactively.」
Continues the policy of acquiring and retaining customers and expanding sales through beauty classes and tie-ups with media and companies. - FY2018-Q3RestatedAnnual report
「There were no material changes to the management policies, management strategies or other matters established by the Group during the cumulative consolidated third quarter under review.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2018-Q2RestatedAnnual report
「There were no significant changes during the second quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2018-Q1RestatedAnnual report
「There were no significant changes during the first quarter cumulative consolidated period to the management policies, management strategies or other matters established by our group.」
States that there are no material changes to the existing management strategy, including acquiring and retaining customers through beauty classes and tie-ups. - FY2017-Q3RestatedAnnual report
「By actively holding beauty classes in collaboration with media organizations and companies, while seeking synergies with priority regional markets, we will work to acquire new customers, retain existing customers, and expand sales proactively.」
Restates the policy of acquiring and retaining customers and expanding sales through beauty classes and tie-ups with media and companies. - FY2017-Q2RestatedAnnual report
「By actively holding beauty classes in collaboration with media organizations and companies, while seeking synergies with priority regional markets, we will work to acquire new customers, retain existing customers, and expand sales proactively.」
Restates the policy of acquiring and retaining customers and expanding sales through beauty classes and tie-ups with media and companies. - FY2017-Q1RestatedAnnual report
「By actively holding beauty classes in collaboration with media organizations and companies, while seeking synergies with priority regional markets, we will work to acquire new customers, retain existing customers, and expand sales proactively.」
Restates the policy of acquiring and retaining customers through beauty classes and tie-ups with media and companies. - FY2016First statedAnnual report
「By actively holding beauty classes in collaboration with media organizations and companies, while seeking synergies with priority regional markets, we will work to acquire new customers, retain existing customers, and expand sales proactively.」
Positions tie-ups with media and companies and beauty classes in priority regions as specific means of acquiring customers.