Developing Core Sales Staff and Strengthening the Training System
First written in FY2016. 14 of 38 entries say "Worsened", first in FY2019. Latest entry: 2026-08-05.
Ivy Cosmetics moved to the "Worse" side of this theme in 2019.
0 other companies' latest entry also says "Worsened".
- 2026-08-05WorsenedEarnings
「The number of new recruits for SA training decreased 32.5% from the cumulative period of the same quarter of the previous year, while the number of new recruits for beauty classes decreased 5.2%.」
The number of new recruits for both SA training and beauty classes declined from the cumulative period of the same quarter of the previous year. - FY2026WorsenedAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, totaled 993 (1,111 in the previous fiscal year), while new participants in Beauty Classes, a beauty training program, totaled 2,069 (2,250 in the previous fiscal year), both remaining challenging.」
SA Training participants declined from 1,111 to 993, while Beauty Classes participants declined from 2,250 to 2,069, with new participation in both programs falling below the previous fiscal year. - FY2026-H1Recovery in philosophy training alongside a decline in beauty trainingAnnual report
「Although new Beauty Classes participants remained challenging, declining 8.9% from the previous interim accounting period, new SA Training participants recovered, increasing 31.7% from the previous interim accounting period.」
New SA Training participants increased 31.7% from the previous interim period, while Beauty Classes participants declined 8.9%, indicating divergent progress among the training initiatives. - FY2025AdvancedAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, increased to 1,111 (940 in the previous fiscal year), while new participants in Beauty Classes, a beauty training program, increased to 2,250 (1,831 in the previous fiscal year), indicating a recovery. Going forward, we will seek a further recovery in participation. We will also focus on VR Training and practical beauty training, which are intended to raise sales-office rankings, as well as on opening additional sales offices.」
SA Training participants increased from 940 to 1,111, while Beauty Classes participants increased from 1,831 to 2,250, providing concrete evidence of a recovery in training participation. The company also plans to open additional sales offices through VR Training and practical beauty training. - FY2025-H1AdvancedAnnual report
「The number of training participants, which the company considers important, has also recovered, with new SA Training participants up 15.2% from the previous interim accounting period and new Beauty Classes participants up 107.7%.」
New SA Training participants increased 15.2% year on year and Beauty Classes participants increased 107.7%, providing concrete numerical evidence of a recovery in training participation. - FY2024WorsenedAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, totaled 940 (1,027 in the previous fiscal year), while new participants in Beauty Classes, a beauty training program, totaled 1,831 (3,196 in the previous fiscal year), remaining sluggish. Going forward, we will seek to recover participation. We have also resumed AS (Artist Seminar), which could not be held during the 3 years of the pandemic, and will focus on opening additional sales offices.」
New participants in SA Training and Beauty Classes declined from the previous fiscal year, and the recovery in the training initiatives remained sluggish. Meanwhile, the company cited the resumption of AS and the opening of additional sales offices as recovery measures. - FY2024-Q3WorsenedAnnual report
「During the cumulative third quarter, although the environment for attracting training participants had improved, new participants in SA Training, a training program focused on the company’s philosophy, totaled 669 (773 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, totaled 1,239 (1,593 in the cumulative period of the same quarter of the previous year), both remaining below the cumulative period of the previous year.」
Although the environment for holding training had improved, SA Training participants declined from 773 to 669 and Beauty Classes participants from 1,593 to 1,239, both falling below the same period of the previous year. - FY2024-Q2WorsenedAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, totaled 361 (483 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, totaled 869 (1,190 in the cumulative period of the same quarter of the previous year), remaining below the cumulative period of the previous year.」
Although the environment for attracting training participants is said to be improving, new participants in both SA Training and Beauty Classes remained below the same period of the previous year, indicating that the recovery in training initiatives is still lagging. - FY2024-Q1WorsenedAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, totaled 138 (214 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, totaled 299 (445 in the cumulative period of the same quarter of the previous year), remaining below the cumulative period of the previous year. As the company has been able to attract participants to Artist Seminars and Home Parties, it expects new participation in SA Training and Beauty Classes to increase from the second quarter onward.」
New participants in SA Training and Beauty Classes remained below the same period of the previous year, indicating that the sluggish performance of the philosophy and beauty training programs has continued. Meanwhile, the company has been able to attract participants to Artist Seminars and Home Parties and expects training participation to recover from the second quarter onward. - FY2023Increase in philosophy training, decline in beauty training, and plans to resume trainingAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, totaled 893 (853 in the previous fiscal year), while new participants in Beauty Classes, a beauty training program, remained sluggish at 1,966 (2,986 in the previous fiscal year). Going forward, we will seek to recover participation by launching the “Good-bye COVID-19” campaign. We will also resume AS (Artist Seminar), which could not be held during the 3 years of the pandemic, and focus on opening additional sales offices.」
New participants in SA Training increased year on year, while Beauty Classes participants declined. The company presented measures to recover participation through the “Good-bye COVID-19” campaign, the resumption of AS, and the opening of additional sales offices. - FY2023-Q3Increase in philosophy training and decline in beauty trainingAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, increased to 773 (691 in the cumulative period of the same quarter of the previous year). Meanwhile, new participants in Beauty Classes, a beauty training program, declined to 1,593 (2,296 in the cumulative period of the same quarter of the previous year). Going forward, we will seek to recover participation while implementing infection-control measures.」
New participants in SA Training increased from 691 to 773, while Beauty Classes participants declined from 2,296 to 1,593. The company continues to seek a recovery in participation while implementing infection-control measures. - FY2023-Q2Increase in philosophy training and decline in beauty trainingAnnual report
「As a result, new participants in SA Training, a training program focused on the company’s philosophy, totaled 483 (393 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, declined to 1,195 (1,280 in the cumulative period of the same quarter of the previous year).」
New participants in SA Training increased from 393 in the same period of the previous year to 483, while Beauty Classes participants declined from 1,280 to 1,195, showing divergent trends between the training initiatives. - FY2023-Q1Recovery in training participation and divergence among initiativesAnnual report
「As a result, during the first quarter, new participants in SA Training, a training program focused on the company’s philosophy, totaled 214 (189 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, totaled 445 (482 in the cumulative period of the same quarter of the previous year). Although participation remained at roughly the same level as in the same period of the previous year, plans had already been established to hold more sessions than in the previous year from the second quarter onward, and we therefore expect participation to gradually recover while implementing measures to prevent the spread of COVID-19.」
New participants in SA Training increased from 189 in the same period of the previous year to 214, while Beauty Classes participants declined from 482 to 445. From the second quarter onward, the company plans to hold more sessions than in the previous year and expects a recovery while implementing infection-control measures. - FY2022AdvancedAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, increased to 853 (649 in the previous fiscal year), while new participants in Beauty Classes, a beauty training program, increased to 2,986 (2,378 in the previous fiscal year). Going forward, we will seek to recover participation as the COVID-19 pandemic subsides while implementing measures to prevent infection.」
Despite infection-control measures, new participants in SA Training and Beauty Classes increased from the previous fiscal year, providing concrete evidence of a recovery in the training initiatives. - FY2022-Q3AdvancedAnnual report
「As face-to-face sales activities, one of our strengths, gradually returned, training sessions and participation, which are central to developing people, also showed signs of recovery. The number of basic philosophy and sales training sessions increased 22% and 13%, respectively, year on year, while participation increased 3% and 19%, respectively, year on year.」
As face-to-face activities recovered, the number of training sessions and participants increased year on year. In addition, new participants in SA Training, a philosophy training program, totaled 691, and new participants in Beauty Classes, a beauty training program, totaled 2,296, up from 485 and 1,675, respectively, in the same period of the previous year. - FY2022-Q2AdvancedAnnual report
「As a result, new participants in SA Training, a training program focused on the company’s philosophy, increased to 393 (220 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, increased to 1,280 (1,031 in the cumulative period of the same quarter of the previous year). Going forward, we will seek to recover participation while implementing measures to prevent the spread of COVID-19.」
Infection-control measures and program revisions were implemented, with SA Training participants increasing from 220 in the same period of the previous year to 393, and Beauty Classes participants increasing from 1,031 to 1,280. - FY2022-Q1AdvancedAnnual report
「As a result, new participants in SA Training, a training program focused on the company’s philosophy, totaled 189 (23 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, totaled 482 (302 in the cumulative period of the same quarter of the previous year).」
Training resumed while infection-control measures were implemented, with new participants in SA Training increasing from 23 in the same period of the previous year to 189, and Beauty Classes participants increasing from 302 to 482. - FY2021WorsenedAnnual report
「New participants in SA Training, a training program focused on the company’s philosophy, declined to 649 (1,334 in the previous fiscal year), while new participants in Beauty Classes, a beauty training program, declined to 2,378 (5,517 in the previous fiscal year). Going forward, we will seek to recover participation while taking measures to prevent COVID-19 infection and as the pandemic subsides.」
New participants in SA Training and Beauty Classes declined sharply from the previous fiscal year, and the company indicated that it would seek a recovery while implementing infection-control measures. - FY2021-Q3WorsenedAnnual report
「As a result, new participants in SA Training, a training program focused on the company’s philosophy, fell sharply to 485 (1,125 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, fell sharply to 1,675 (4,213 in the cumulative period of the same quarter of the previous year). Going forward, we will gradually seek to recover participation while implementing measures to prevent the spread of COVID-19.」
The cancellation and postponement of in-person training caused SA Training participants to decline from 1,125 in the same period of the previous year to 485, and Beauty Classes participants to decline from 4,213 to 1,675, indicating a deterioration in progress on training initiatives. - FY2021-Q2WorsenedAnnual report
「As a result, new participants in SA Training, a training program focused on the company’s philosophy, fell sharply to 220 (733 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, fell sharply to 1,031 (2,888 in the cumulative period of the same quarter of the previous year).」
New participants declined from 733 to 220 for SA Training and from 2,888 to 1,031 for Beauty Classes, indicating a further deterioration in progress on salesforce development and training initiatives. - FY2021-Q1WorsenedAnnual report
「As a result, new participants in SA Training, a training program focused on the company’s philosophy, fell sharply to 23 (283 in the cumulative period of the same quarter of the previous year), while new participants in Beauty Classes, a beauty training program, fell sharply to 302 (1,210 in the cumulative period of the same quarter of the previous year). Going forward, we will gradually seek to recover participation while implementing measures to prevent the spread of COVID-19.」
The cancellation and postponement of in-person training caused SA Training participants to fall sharply from 283 in the same period of the previous year to 23, and Beauty Classes participants to fall from 1,210 to 302. The company also states that it will seek a recovery while implementing infection-control measures. - FY2020-Q3WorsenedAnnual report
「During the cumulative third quarter, new participants in SA Training, a training program focused on the company’s philosophy, declined to 1,125 (1,284 in the same period of the previous year), while new participants in Beauty Classes, a beauty training program, declined to 4,216 (4,653 in the same period of the previous year). We believe that the number of participants, an important driver of revenue, is somewhat concerning. Going forward, we will closely monitor the number of training sessions held and the number of participants to promote a recovery in participation.」
New participants in SA Training and Beauty Classes declined from the same period of the previous year, and the company itself expressed concern about the impact on revenue. Measures to promote a recovery through monitoring the number of training sessions and participants are continuing. - FY2020-Q2WorsenedAnnual report
「During the cumulative second quarter, new participants in SA Training, a training program focused on the company’s philosophy, declined to 733 (876 in the same period of the previous year), while new participants in Beauty Classes, a beauty training program, declined to 2,902 (2,971 in the same period of the previous year). We believe that the number of participants, an important driver of revenue, is somewhat concerning. Going forward, we will closely monitor the number of training sessions held and the number of participants to promote a recovery in participation.」
New participants in SA Training and Beauty Classes declined from the same period of the previous year, and the company itself expressed concern. It plans to monitor progress toward recovering participation. - FY2020-Q1WorsenedAnnual report
「During the cumulative first quarter, new participants in SA Training, a training program focused on the company’s philosophy, declined to 283 (373 in the same period of the previous year), while new participants in Beauty Classes, a beauty training program, declined to 1,210 (1,584 in the same period of the previous year). We believe that the number of participants, an important driver of revenue, is somewhat concerning. Going forward, we will closely monitor the number of training sessions held and the number of participants to promote a recovery in participation.」
New participants in SA Training and Beauty Classes declined from the same period of the previous year, and the company itself expressed concern about the impact on revenue. It also plans to monitor progress toward recovering participation. - FY2019WorsenedAnnual report
「In the fiscal year under review, new participants in SA Training, a training program focused on the company’s philosophy, declined to 1,695 (1,975 in the previous fiscal year), while new participants in Beauty Classes, a beauty training program, declined to 6,282 (8,248 in the previous fiscal year). We believe that the number of participants, an important driver of revenue, is somewhat concerning.」
The training initiatives themselves are continuing, but new participants in SA Training and Beauty Classes declined from the previous fiscal year, and the company itself expressed concern. - FY2019-Q3RestatedAnnual report
「During the nine months ended the third quarter, we continued to develop the sales organization, improve its utilization rate and expand training opportunities,」
The company continues to expand salesforce training opportunities and improve the sales organization’s operating rate. - FY2019-Q2RestatedAnnual report
「During the six months ended the second quarter, we continued to promote the development of the sales organization, improve its utilization rate and expand training opportunities, particularly by reinforcing sales training. The number of participants mobilized for training, an activity metric for the sales organization, remained at the previous year’s level,」
The company states that it has continued to reinforce sales training and expand training opportunities, while maintaining the previous-year level of training participants. - FY2019-Q1RestatedAnnual report
「During the first quarter, in preparation for the third sales cycle for Red Power Serum, we promoted an approach to developing the sales organization by strategic category, improved the utilization rate of the sales organization and expanded training opportunities.」
The company continues to expand training opportunities for the sales organization, but has not disclosed figures for new training results. - FY2018RestatedAnnual report
「Specifically, based on a sales strategy focused on expanding the sales organization through serums, we will rebuild and implement the sales strategy and development framework to promote organization-building and customer acquisition.」
The company continues to pursue the rebuilding of its sales strategy and development framework to support salesforce expansion and customer acquisition. - FY2018-Q3AdvancedAnnual report
「We also worked to prepare revisions to the sales-representative training program to improve customer satisfaction through the Ivy Makeup Collection Graceful Lady makeup products launched in December, further strengthen the sense of unity between the company and its sales organization, which is one of the strengths of our group, and promote our vision.」
Regarding salesforce training, preparations are under way to revise the training program to advance the company’s vision and strengthen unity across the sales organization. - FY2018-Q2RestatedAnnual report
「Participation in corporate philosophy and sales training for sales representatives also remained generally steady.」
The company continued its corporate philosophy and sales training for sales representatives and stated that participation remained generally steady, but provided no new figures. - FY2017AdvancedAnnual report
「Sales office expansion, the addition of sales personnel, growth in the customer organization and participation in corporate philosophy and sales training, which supports sales capabilities, all increased year on year and remained strong. Against this backdrop, effective investment in promotional expenses and sales-organization motivation programs made it easier to pursue sales activities. As a result of the entire company working together to help each individual achieve their dreams, net sales increased.」
The company cited year-on-year increases in sales offices, sales personnel, the customer organization and training participation as factors behind performance, along with progress in training and organizational development. - FY2017-Q3AdvancedAnnual report
「By continuing to promote training for sales representatives, participation in basic training increased approximately 3 times year on year and participation in advanced training increased more than 4 times. As a result of continuing to communicate the strength of our products and promote our strength in training, sales increased from the same quarter of the previous year.」
Participation in basic training increased approximately 3 times year on year and participation in advanced training increased more than 4 times, providing specific evidence of progress in sales-representative development and training. - FY2017-Q2AdvancedAnnual report
「We also continued to promote training for sales representatives, with participation in training for senior sales representatives reaching approximately 3.4 times the year-earlier level, while communicating the strength of our products and promoting our strength in training.」
The company stated that participation in training for senior sales representatives reached approximately 3.4 times the year-earlier level. - FY2017-Q1AdvancedAnnual report
「We also continued to promote training for sales representatives. Participation in training for junior and senior sales representatives increased 101.0% and 81.9%, respectively, year on year, strengthening our sales capabilities.」
The company stated that participation in training for sales representatives increased 101.0% year on year for junior-level training and 81.9% for senior-level training. - FY2016First statedAnnual report
「As its sales strategy, the company actively developed the sales organization, cultivated core sales representatives and expanded sales offices, using the motivation of “becoming the person I want to be” and “updating my own sales achievement record.”」
The company advanced the development of core sales representatives and the expansion of sales offices by motivating sales representatives.