Retaining existing customers, acquiring new customers, and strengthening counseling-based sales

「The number of new IMs (Ivy Mates members) increased 61.3% from the previous interim accounting period.」

「In the second half, the company launched the Thermance Body Esthe body massage cream in December 2024, the Chulier New Color Premium makeup product in February 2025 and the Basic Plus skincare series in March 2025, and worked to expand its customer base and improve customer satisfaction.」

「Regarding sales for the interim accounting period, shipments of Red Power Serum, one of the company’s flagship products, totaled 16,513 sets, up from 14,766 sets in the cumulative period of the previous interim accounting period, although the target of 20,000 sets was not achieved. Regular products other than new products remained on a strong trend.」

「Our highest priority is achieving the target net sales. We share targets with distributors based on retail prices and work with them to build the elements needed to achieve those targets. Specifically, we hold various training sessions and events to develop the sales organization, develop products that give the organization confidence and pride, and create an environment in which it is easier for the sales organization to sell.」

「For regular products, the company pursued its efforts to build a community and cultivate regular users, using facial cleansing as the entry point. The favorable reception of the new Ivy Attracti facial-cleansing series also spread to other regular products, which remained on a strong trend.」

「Sales during the six-month period benefited from orders for the Ivy Attracti facial-cleansing series, launched in June 2023, exceeding initial expectations. Orders for the Lip Repair Cream, also launched in June 2023 as a lip treatment, were likewise strong, and although additional production was undertaken, some units were not ready for shipment in September.」

「Sales during the three-month period exceeded the initial expectations for orders of the Ivy Attracti facial-cleansing series, launched in June 2023, with all products being quasi-drugs. Production could not keep pace, and some shipments were pushed into the second quarter. Orders for the Lip Repair Cream, also launched in June 2023 as a lip treatment, were likewise strong.」

「The number of new Ivy Mates customers increased approximately 19% from the cumulative period of the same quarter of the previous year, while the number of new sales offices, which serve as sales locations, remained at roughly the same level as in the cumulative period of the same quarter of the previous year. The number of training sessions and group events, as well as participation in them, which are central to our strength in developing people, also gradually recovered, although regional disparities remained.」

「The number of new Ivy Mates members increased 26% year on year on a cumulative quarterly basis.」

「In June, the company launched Yakuyo Scalp Care Stem Signal, a quasi-drug hair-growth product. It was well received and generated approximately 65,000 orders, exceeding expectations, so approximately half of the orders were scheduled for shipment during the second quarter.」

「During the fiscal year, the company launched the new Ivy Cosmos II skincare series, including the Ivy Cosmos II Night Wrinkle Guard quasi-drug for wrinkle improvement, formulated with niacinamide, the Ivy Makeup Collection Fortune Twinkle makeup product and the Inner Crystal health food product, and worked to expand its customer base and improve customer satisfaction.」

「In December, the company launched the Ivy Makeup Collection Fortune Twinkle makeup product and worked to improve customer satisfaction.」

「During the fiscal year, the company launched the Hair Primary hair-care series, the Crea Spark health food product and the Slim Care Plus food with function claims, among others, and worked to expand its customer base and improve customer satisfaction.」

「During the third quarter, we continued to develop the sales organization and improve its utilization rate, while thoroughly promoting sell-through of Red Power Serum, the sales organization’s core product, and working to expand new customers and improve customer satisfaction.」

「During the nine-month period, orders for Red Power Serum increased 48.2% year on year. Regular products remained on an upward trend, increasing 8.1% year on year, as the company continued to rigorously implement its basic activities.」

「During the cumulative second quarter, orders for Red Power Serum increased 52.0% year on year. In addition, through continued thorough execution of basic activities, regular product sales increased 11.4% year on year.」

「In June, we launched Bright & Clear Mask, a quasi-drug product that removes dead skin cells and dirt from pores and helps produce smooth, radiant-looking skin. We also worked to improve customer satisfaction while promoting bundled sales with skincare products and serums.」

「By strengthening sales of the skincare series throughout the year, we also worked to expand the sales organization and acquire new customers.」

「We have thoroughly pursued initiatives to expand the customer base and Ivy fan base through direct sales centered on Red Power Serum by the sales organization.」

「The number of training participants, an activity indicator for the sales organization, remained at the previous-year level, and regular product sales increased 14% year on year. However, orders for Red Power Serum, now in its third period since launch, differed significantly from the originally planned volume due to the substantial impact of inventory adjustments by sales companies.」

「We also actively implemented measures to support the sales environment, including support for management improvement through financial assistance to sales companies, expanded functionality for the Ivy Register sales and payment app for smartphones, introduction of the Ivy Mates Web registration system, continued strengthening of consultative selling, development of a Web-based communications platform with the sales organization, and rollout of Artemis The Shop and Artemis The Room as information-sharing hubs.」

「During the cumulative third quarter, we made “Gatherings of Love and Beauty,” held at each sales location, the core of our sales strategy. Through strengthened sales activities before and after these events and the dissemination of sales strategies, including information on new products scheduled for launch this fiscal year, we worked to raise salesforce motivation and promote sales. Specifically, we actively promoted direct sales and advance orders, including initiatives to encourage sales of the new White Power Serum, launched in February 2018, and follow-up with purchasers from the Spring Campaign held during the cumulative second quarter, while actively expanding the sales organization. From October to December 2017, regular product sales increased 51% year on year.」

「During the second quarter, we continued to promote incentive programs for the sales organization, which drives our activities, strengthen sales of Red Power Serum, a serum launched last year that received a favorable response, expand the number of active existing and new sales representatives, and strongly promote direct sales, centered on the “Spring Campaign” that has continued since the first quarter. As a result, regular product sales increased 38% year on year in the second quarter.」

「To support the sales environment, we actively implemented measures including support for management improvement through financial assistance to sales companies, the introduction of the Ivy Register sales and payment app for smartphones and peripheral equipment, continued strengthening of consultative selling, development of a Web-based communications platform with the sales organization, and continued rollout of Artemis The Shop and Artemis The Room as information-sharing hubs.」

「During the quarter, we continued promotional campaigns and salesforce development centered on our flagship product, Red Power Serum, which we have consistently promoted from an early stage to help each individual achieve their “dreams,” and sought to drive sales alongside skincare products. In December, we also launched the new Ivy Makeup Collection Bright Up Power and worked to improve customer satisfaction.」

「Specifically, we worked to improve satisfaction and retention among long-standing customers through seasonal initiatives for our core skincare products and serums, expand our base of new customers, continue strengthening consultative selling and enhancing support tools, train sales representatives to pursue the goal of “becoming like an advanced user,” and continue supporting the rollout of Artemis The Shop and Artemis The Room as information-sharing hubs.」