Expanding Instant Prints with the Digitally Enabled instax SQUARE
First written in FY2018-Q1. 17 of 18 entries say "Advanced", first in FY2018. Latest entry: 2026-05-12.
No other company in this theme has enough history to compare yet.
- 2026-05-12AdvancedEarnings
「In January 2026, we launched the instax mini Evo Cinema instant camera, which enables video recording in addition to still photography and features the “Jidaiyaru” function for recreating footage from the 1930s through the 2020s, allowing users to “hand someone a video.” We also launched the instax mini Link+, a higher-end model in the mini Link smartphone printer series.」
The instax product range was expanded to include video recording and playback functions and a higher-end smartphone printer model. - FY2026-H1AdvancedAnnual report
「In the consumer imaging business, sales increased as the instax instant photography system surpassed cumulative sales of 100 million units. Sales have remained strong across a broad range of users, supported by diverse products including the core instax mini 12 and instax mini Evo, as well as the instax WIDE 400, instax Link 3 and instax WIDE Evo launched in the previous fiscal year, and the classic-design entry-level instax mini 41 launched in April 2025.」
instax surpassed 100 million units in cumulative sales, while strong sales of products including the WIDE 400, Link 3, WIDE Evo and mini 41, together with increased film supply, contributed to higher sales. - FY2025AdvancedAnnual report
「The company launched the instax mini Link 3 smartphone printer, known in Japan as Cheki, with three-dimensional AR effects and collage printing functions to enhance the photography and printing experience, in September 2024. In February 2025, it launched the instax WIDE Evo, the flagship hybrid instant camera and model with the greatest number of effects in the instax Cheki series, designed to produce images that exceed the imagination.」
The digitally enabled instax range is being expanded through the Link 3, with AR and collage functions, and the WIDE Evo, which offers the greatest number of effects in the series. - FY2024AdvancedAnnual report
「In March 2024, the company launched the FUJIFILM X100VI, the latest model in its premium compact digital camera X100 series. It uses a sensor with approximately 40.2 million pixels and the latest processor, and is the first model in the series to feature in-body image stabilization, pursuing still higher image quality and performance.」
The company is expanding its high-value-added imaging products with the launch of the X100VI, featuring approximately 40.2 million pixels and in-body image stabilization. - FY2024-Q1AdvancedAnnual report
「In June 2023, the company launched the INSTAX SQUARE SQ40, compatible with the square format. It will continue combining analog and digital technologies through INSTAX Cheki to deliver new value to people around the world.」
The company launched the square-format INSTAX SQUARE SQ40 and is continuing to expand INSTAX by combining analog and digital technologies. - FY2023AdvancedAnnual report
「In March 2023, the company announced the launch of the latest entry-level INSTAX Cheki model, INSTAX mini 12, and the start of its INSTAX UP! smartphone app, which allows users to digitize Cheki prints and enjoy them on a smartphone.」
The company introduced the INSTAX mini 12 and INSTAX UP!, which allows users to digitize Cheki prints and enjoy them on a smartphone, expanding into experiences that combine analog and digital formats. - FY2023-Q3AdvancedAnnual report
「In November 2022, the company launched the smartphone printer INSTAX SQUARE Link, known in Japan as Cheki. It has received high marks in the market for new functions including AR Print, which uses augmented-reality effects to add a personal touch to Cheki prints, and INSTAX Connect, which allows people in different locations to send each other Cheki prints with messages.」
The digitally enabled instax range is being expanded into new printing experiences through the launch of the INSTAX SQUARE Link, with AR Print and INSTAX Connect. - FY2023-Q2AdvancedAnnual report
「In July 2022, the company launched the smartphone printer “INSTAX mini Link2.” It has new features, including “instaxAiR,” an augmented-reality drawing function that allows users to draw pictures and text in space by overlaying AR effects while taking photos with a smartphone through the dedicated app. The product has been highly rated by the market.」
The digitally enabled instax range is being expanded into new photography and printing experiences through the launch of the mini Link2 and instaxAiR, an augmented-reality drawing function. - FY2023-Q1AdvancedAnnual report
「In June 2022, the company announced the “instax mini Link2” smartphone printer. It has new features, including “instaxAiR,” an augmented-reality drawing function that allows users to draw pictures and text in space by overlaying AR effects while taking photos with a smartphone through the dedicated app. The product has been highly rated by the market.」
The digitally enabled instax range is being expanded into new photography and printing experiences, including augmented reality, through the mini Link2 and instaxAiR. - FY2022AdvancedAnnual report
「In December 2021, the company launched the hybrid instant camera instax mini Evo, known in Japan as Cheki, as the flagship model of the instax series and compatible with mini-format film. Its classic camera design and 100 shooting effects were well received, and unit sales grew strongly.」
As part of the digitally enabled instax range, the company launched the flagship mini Evo and reported growth in unit sales, supported by its 100 shooting effects. - FY2022-Q3AdvancedAnnual report
「In December 2021, the company launched the hybrid instant camera instax mini Evo, known in Japan as Cheki, as the flagship model of the instax series and compatible with card-size mini-format film. Its classic camera design and 100 shooting effects were well received, and unit sales grew strongly.」
As part of the digitally enabled instax range, the company launched the flagship hybrid model instax mini Evo and reported growth in unit sales, supported by its 100 shooting effects. - FY2021-Q3AdvancedAnnual report
「In November 2020, the company launched the instax SQUARE SQ1, an entry-level model compatible with the popular square-format film.」
As part of the development of the digitally enabled square-format instax range, the company launched the entry-level SQ1 in November 2020, expanding its product lineup. - FY2020-Q1AdvancedAnnual report
「Within the instant photography system, which allows users to print and enjoy photos immediately after taking them, sales of the hybrid instant camera instax mini LiPlay, launched in June 2019, were strong both in Japan and overseas. Its excellent portability, as the smallest and lightest model in the history of the series, and its sound function, which records audio together with photos, have been well received.」
For instax, the company introduced the hybrid camera instax mini LiPlay in June 2019 and reported strong sales in Japan and overseas, supported by new functions including audio recording. - FY2019-Q3AdvancedAnnual report
「In the photo imaging business, sales increased, led by instant photography systems that allow users to enjoy printing photos immediately after taking them, including the instax instant camera series, known in Japan as Cheki, and film for instax cameras. Sales growth was supported by the new hybrid instant camera instax SQUARE SQ20, which allows images to be edited and processed before printing, and a global promotion featuring Taylor Swift, with whom instax entered into a global partnership agreement.」
For instax, the new hybrid SQ20, which allows images to be edited and processed, and the global promotion featuring Taylor Swift contributed to higher sales. - FY2019-Q2AdvancedAnnual report
「The instax SQUARE SQ6 instant camera, launched in May 2018, has gained support from younger generations familiar with the square format through social media. The company aims to increase sales and further raise awareness of the instax brand through a global promotion featuring Taylor Swift, an instax global partner.」
The company is expanding the square-format instax SQUARE SQ6 among younger users and extending its promotional initiatives through a global campaign featuring Taylor Swift. - FY2019-Q1AdvancedAnnual report
「The instax SQUARE SQ6 instant camera, launched in May 2018, has sold well, driven by its simple, stylish design and square format.」
For the square format in the instax range, the company launched the SQ6 in May 2018 and reported strong sales. - FY2018AdvancedAnnual report
「In the photo imaging business, sales increased, led by instant photography systems that allow users to enjoy printing photos immediately after taking them, including the instax instant camera series, known in Japan as Cheki, and film for instax cameras. Sales were strong for the hybrid instant camera instax SQUARE SQ10 and the square-format instax SQUARE Film, both launched in May 2017, as well as the smartphone printer instax SHARE SP-3, which uses a square format and was launched in November 2017.」
The company reported progress in its digitally enabled instax business, supported by strong sales of the SQ10 with its digital image sensor and image-processing capabilities, square-format film and the SP-3. - FY2018-Q1First statedAnnual report
「The instax SQUARE SQ10, launched in May 2017, was the first product in the instax series to incorporate a digital image sensor and image-processing technology, significantly improving image quality and enabling images to be edited and processed before printing. Its ability to print in a square format has also attracted support from a broad range of users, from younger generations to photography enthusiasts.」
The company introduced new products incorporating a digital image sensor, image processing and pre-print editing functions into the instax series, seeking to capture demand from younger users through to photography enthusiasts.