Expansion of High-Value-Added Cameras through Medium-Format Mirrorless Cameras and the X Series

「In the Professional Imaging business, sales of digital cameras grew, particularly in Asia, where demand remains strong, resulting in higher sales.」

「Sales remained strong, led by new products launched during the fiscal year, including the FUJIFILM GFX100RF, X half (product name: FUJIFILM X-HF1), FUJIFILM X-E5 and FUJIFILM X-T30 III.」

「Sales have remained strong, driven by new products launched during the fiscal year, including the FUJIFILM GFX100RF, X half (product name: FUJIFILM X-HF1), FUJIFILM X-E5 and FUJIFILM X-T30 III.」

「In the Professional Imaging business, revenue increased as digital camera sales grew. In addition to models launched in the previous fiscal year, sales of new products launched in the first quarter of the current fiscal year, including the FUJIFILM GFX100RF and X half (product name: FUJIFILM X-HF1), as well as the FUJIFILM X-E5 launched in August 2025, have remained strong.」

「During the fiscal year, the company launched the new FUJIFILM GFX100S II, FUJIFILM X-T50 and FUJIFILM X-M5. In March 2025, it announced the FUJIFILM GFX100RF, the first fixed-lens digital camera in the GFX series, combining high image quality from a large sensor 1.7 times the size of a full-frame sensor with a compact, lightweight body.」

「In June 2024, the company launched the FUJIFILM GFX100S II, the latest model in the GFX series of mirrorless digital cameras, the FUJIFILM X-T50, the latest model in the X series, and 2 lenses. Going forward, the GFX series will deliver outstanding image quality through its large format, while the X series will provide the optimal balance of image quality and size, enabling the company to offer attractive products to digital camera users and the imaging industry.」

「In the Professional Imaging business, strong digital camera sales drove revenue growth. In March 2024, the company launched the FUJIFILM X100VI, the latest model in the premium compact digital camera X100 series.」

「In the Professional Imaging business, strong digital camera sales drove revenue growth. In addition to the strong sales of the X-H2, X-H2S and X-T5 launched in the previous fiscal year, sales of the X-S20, launched in June 2023, and the GFX100 II, launched in September 2023, also remained strong.」

「In September 2023, the company launched the GFX100 II, the flagship model and latest addition to the GFX series, delivering the series' highest continuous shooting, AF and video performance. Going forward, the GFX series will deliver outstanding image quality through its large format, while the X series will provide the optimal balance of image quality and size, enabling the company to offer attractive products.」

「In June 2023, the company launched the all-in-one X-S20, featuring a compact, lightweight body, a high-capacity battery, high-performance AF and video-recording capabilities.」

「In November 2022, the company launched the FUJIFILM X-T5, the latest model in the X series, a mirrorless digital camera that evolved as a still camera while delivering outstanding image quality through proprietary color-reproduction technology in a compact, lightweight body, further expanding its extensive lineup.」

「In the Professional Imaging business, digital camera sales remained strong and revenue increased. In July 2022, the company launched the FUJIFILM X-H2S, equipped with a 26.16-megapixel back-illuminated stacked CMOS sensor, offering outstanding speed and mobility and optimized for photographing moving subjects. In September 2022, it launched the FUJIFILM X-H2, equipped with a 40.20-megapixel back-illuminated CMOS sensor, enabling photography of landscapes and portraits using its outstanding resolving power, as well as high-definition 8K video recording.」

「In digital cameras, the company announced the FUJIFILM X-H2S in May 2022, a mirrorless digital camera offering the fastest continuous shooting, AF and video performance in the history of the X series while combining high image quality with a compact, lightweight design.」

「The segment's consolidated net sales were ¥333,363 million, up 16.9% year on year. Operating profit was ¥36,977 million, up 137.2% year on year. In addition, in September 2021, the company launched the FUJIFILM GFX50S II, the latest GFX series model, a large-format mirrorless digital camera with approximately 51.4 megapixels, expanding the GFX user base.」

「In addition, in September 2021, the company launched the FUJIFILM GFX50S II, the latest GFX series model, a large-format mirrorless digital camera with approximately 51.4 megapixels, expanding the GFX user base. In November 2021, it launched the FUJIFILM X-T30 II, the latest X-series model, a mirrorless digital camera that combines high image quality with a compact, lightweight design.」

「On 29 September 2021, the company launched the FUJIFILM GFX50S II, the latest model in the GFX series of mirrorless digital cameras.」

「The FUJIFILM GFX100S, launched in February 2021, achieved sales above expectations because, together with the Fujinon GF80mmF1.7 R WR lens launched at the same time, it delivers the highest image quality of a large-format system in a compact body and was highly acclaimed worldwide.」

「Sales of mirrorless digital cameras remained strong, supported by continued solid sales of the FUJIFILM X-T4, launched in April 2020. The FUJIFILM X-S10, launched in November 2020, also performed well, particularly in Japan and China, due to its compact design, easy-to-hold grip and powerful image stabilization, which were highly rated. In July 2020, the company launched the Fujinon GF30mmF3.5 R WR, a compact wide-angle prime lens for the GFX series that delivers outstanding image quality. It also launched the Fujinon XF50mmF1.0 R WR, a large-aperture medium-telephoto prime lens, for the X series in September 2020, and the Fujinon XF10-24mmF4 R OIS WR, an ultra-wide-angle zoom lens, in November 2020, further enhancing the appeal of the system through its extensive range of lenses.」

「In July 2020, the company launched the Fujinon GF30mmF3.5 R WR, a compact wide-angle prime lens for the GFX series that delivers outstanding image quality. In September 2020, it launched the Fujinon XF50mmF1.0 R WR, a large-aperture medium-telephoto prime lens, as part of the X-series interchangeable-lens lineup, further enhancing the appeal of the system through its extensive range of lenses.」

「Amid very challenging conditions across the digital camera market, sales of the premium compact digital camera FUJIFILM X100V, launched in February 2020, and the mirrorless digital camera FUJIFILM X-T4, launched in April 2020 and highly regarded for its fast AF and strong video capabilities, have remained robust.」

「Sales declined, mainly due to lower sales of entry-level digital cameras. Sales of the FUJIFILM GFX100, a mirrorless digital camera launched in June 2019 with the world's highest-resolution 102-megapixel large-format sensor, and the FUJIFILM X-Pro3, launched in November 2019 as the flagship model of the X series, remained solid.」

「In September 2019, the company added the compact 335 g prime lens Fujinon Lens GF50mmF3.5 R LM WR to the lineup of interchangeable lenses for the GFX series. With a lineup of 10 lenses, it covers a broad range of shooting applications and will continue to provide the enjoyment of taking photos with the GFX series.」

「In June 2019, sales of the FUJIFILM GFX100 mirrorless digital camera remained strong. It is equipped with a large-format sensor with a world-leading 102 million pixels.」

「In the electronic imaging field of the optical and electronic imaging business, sales remained strong for the FUJIFILM X-T3, equipped with high-speed, high-precision autofocus and strong video capabilities, and the compact, lightweight and high-performance FUJIFILM X-T30, launched in March 2019.」

「In November 2018, the company added the FUJIFILM GFX 50R to its medium-format mirrorless GFX series. Its rangefinder-style design enabled further reductions in size and weight. The camera has received high marks for combining outstanding image quality from a large 51.4-megapixel sensor, with an area approximately 1.7 times that of a full-frame sensor, and mobility.」

「In the electronic imaging field of the optical and electronic imaging business, the company began selling the FUJIFILM X-T3 in September 2018, the fourth-generation X-series model equipped with a new sensor and high-speed image-processing engine. Its high-speed, high-precision autofocus and strong video capabilities were well received and contributed to higher sales. Sales of interchangeable lenses also remained strong as sales of high-end models increased. The company decided to expand production facilities to meet growing demand for interchangeable lenses.」

「In the electronic imaging field of the optical and electronic imaging business, the company expanded its lineup with the FUJIFILM X-H1 mirrorless digital camera launched in March 2018, featuring a newly developed highly rigid, durable body, exceptional image quality and comfortable operation, and the entry-level FUJIFILM X-T100 launched in June 2018, which enables easy, comfortable high-quality photography in a broad range of situations. Sales increased as sales of interchangeable lenses also remained solid.」

「In the electronic imaging field of the optical and electronic imaging business, sales increased as sales remained strong for the X series, centered on the FUJIFILM X-H1 mirrorless digital camera launched in March 2018 with a newly developed highly rigid, durable body, exceptional image quality and comfortable operation, and the FUJIFILM X-A5 launched in February 2018 with a compact, lightweight body, newly developed sensor and image-processing engine; the FUJIFILM GFX 50S medium-format mirrorless digital camera with a large-format 43.8 mm × 32.9 mm image sensor; and various interchangeable lenses.」

「The company added the FUJIFILM X-E3 to its lineup in September 2017. With the smallest and lightest body in the X series and a refreshed design, it will help lead the mirrorless digital camera market.」

「In the electronic imaging field of the optical and electronic imaging business, sales increased as sales remained strong for the medium-format mirrorless digital camera FUJIFILM GFX 50S, launched in February 2017 with a large-format 43.8 mm × 32.9 mm image sensor, the latest FUJIFILM X-T20 and FUJIFILM X100F models in the X series, which deliver outstanding image quality through proprietary color-reproduction technology, and interchangeable lenses.」