Identifying and developing the next hit titles
First written in FY2017. 3 of 9 entries say "Restated". Latest entry: 2026-07-31.
2 other companies' latest entry also says "Advanced".
- 2026-07-31AdvancedFinancial results presentation
「【Pro,Pro,Pro!!】 東映アニメーション製作部発の、オリジナル短編プロジェクト」
次なるIP創出に向けた施策として、製作部発のオリジナル短編プロジェクトを個別施策として示している。 - FY2026AdvancedAnnual report
「• Released one video on YouTube. Regular internal calls for submissions, production support, and active distribution of pilot videos in Japan and overseas.」
To create the next IP, the company has begun releasing original short-form projects and pilot videos created by in-house creators. - FY2023RestatedAnnual report
「While accelerating the creation of new IP, we will develop and expand the titles we create ourselves and extend their IP life cycles, with the aim of building fan communities spanning two and three generations, creating evergreen properties.」
The company continues to pursue the goals of accelerating the creation of new IP, developing and expanding titles, and extending IP life cycles. - FY2021RaisedAnnual report
「While accelerating the creation of new IP, we will develop and expand the titles we create ourselves and extend their IP life cycles, with the aim of building fan communities spanning two and three generations, creating evergreen properties.」
The previous policy of discovering and developing the next hit titles has been expanded to include accelerating the creation of new IP, extending IP life cycles, and building two- and three-generation fan communities. - FY2019RestatedAnnual report
「In addition to the existing business model, we will seek to create hit titles through the development of new business schemes. We will segment markets in Japan and overseas, combine the optimal monetisation engines by target and genre, and prepare a wide range of projects in large numbers.」
In addition to maintaining core titles, the company continues to pursue a policy of creating new hit titles tailored to each region, target and genre. - FY2018RestatedAnnual report
「In addition to the existing business model, we will seek to create hit titles through the development of new business schemes. We will segment markets in Japan and overseas, combine the optimal monetisation engines by target and genre, and prepare a wide range of projects in large numbers.」
In addition to maintaining core titles, the company is putting into concrete form a policy of creating the next hit titles through projects and new monetisation engines tailored to each region, target and genre. - FY2017First statedAnnual report
「To achieve medium- to long-term growth in the scale and performance of the business, it is essential to further maintain and develop the strong performance of core titles such as the "One Piece" and "Dragon Ball" series, while also discovering and developing the next hit titles.」
In addition to maintaining and developing core titles, the company considers discovering and developing the next hit titles a condition for medium- to long-term growth in the scale and performance of the business.