Higher Development, Operations and Promotional Costs for Smartphone Games Due to Quality Competition
First written in FY2017. 4 of 6 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2022: 3 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「Japan's domestic smartphone game market remains mature and highly competitive, and the launch of development and market introduction of new content is expected to continue to be considered cautiously.」
The company continues to describe an environment in which market maturity and intensifying competition are leading to caution over development and market launches, underpinning the development and operating burden associated with competition on quality. - FY2019RestatedAnnual report
「In addition, as Japan's domestic smartphone game market has matured in recent years and new titles have become more difficult to make successful, companies are narrowing their focus to selected new titles, while development periods are expected to remain extended and development costs elevated as they seek to improve the quality of each title.」
The company explains that the increasing difficulty of producing hit titles due to market maturity, as well as longer development periods and higher development costs associated with quality improvements, will continue. - FY2018-Q3RestatedAnnual report
「Meanwhile, although growth in Japan's smartphone game market has slowed, the market is expected to continue expanding, mainly overseas. Against this backdrop, competition to acquire users intensified further as development, operating and promotional costs increased in order to supply high-quality content using strong IP (intellectual property).」
The company continues to describe higher development, operating and promotional costs associated with supplying high-quality content, as well as intensifying competition to acquire users. - FY2018-Q2RestatedAnnual report
「Against this backdrop, competition to acquire users intensified further as development, operating and promotional costs increased in order to supply high-quality content using strong IP (intellectual property).」
The company continues to describe higher development, operating and promotional costs associated with supplying high-quality content, as well as intensifying competition to acquire users. - FY2018-Q1WorsenedAnnual report
「Meanwhile, although growth in Japan's smartphone game market has slowed, the market is expected to continue expanding, mainly overseas. Against this backdrop, competition to acquire users intensified further as development, operating and promotional costs increased in order to supply high-quality content using strong IP (intellectual property).」
The company describes slowing growth in the domestic market and prospects for overseas market expansion, as well as higher development, operating and promotional costs and intensifying competition to acquire users. - FY2017First statedAnnual report
「As the smartphone game market matures, supplying high-quality content using strong IP (intellectual property) is required to acquire users, and development, operating and promotional costs tend to increase.」
The company identifies the trend of rising development, operating and promotional costs resulting from competition on quality to acquire users in the smartphone game market as a new risk.