Continuous Service Improvement and Enhanced User Experience
First written in FY2016. 23 of 32 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
12 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We began offering new services and features using generative AI. In the LINE app, we began offering “LINE AI Talk Suggestions,” with the aim of making LINE a platform that connects people and AI. In the Yahoo! JAPAN app, we began offering an “AI Assistant” feature for exploring news articles in greater depth, as well as an article-summarization feature.」
The company began offering LINE AI Talk Suggestions and the Yahoo! JAPAN app’s AI Assistant and article-summarization features, implementing generative AI to improve its services. - FY2025RestatedAnnual report
「In addition, we plan to gradually revamp the LINE app from the second half of fiscal 2025. By adding a new “Shopping” tab, we will provide a purchasing experience originating from the messaging app.」
The company is developing a specific plan to improve convenience and promote cross-use among group services through the LINE app revamp and the addition of a Shopping tab. - FY2025-H1AdvancedAnnual report
「“Yahoo! JAPAN Shopping” also recorded higher revenue year on year, as transaction value increased on the back of promotional initiatives focused mainly on LYP Premium members.」
The company explained that promotional initiatives for LYP Premium led to higher transaction value and revenue at Yahoo! JAPAN Shopping. - FY2024AdvancedAnnual report
「In November 2023, we began offering the new joint membership service “LYP Premium” from LINE and Yahoo as part of our cross-use strategy. In addition to the benefits previously offered through Yahoo! Premium, the service provides benefits that make the “LINE” app more enjoyable and convenient. We aim to acquire new members and expand the use of services across the LINE Yahoo Group.」
The company launched LYP Premium, combining benefits from LINE and Yahoo to acquire new members and promote cross-use of group services. - FY2024-Q3AdvancedAnnual report
「The revision of the pricing plans for LINE Official Accounts in June 2023 also proved effective, leading to an increase in paid accounts and a 21.2% year-on-year increase in revenue.」
Following the revision of LINE Official Account pricing plans, the number of paid accounts increased, and revenue from account advertising rose 21.2% year on year. - FY2024-Q2AdvancedAnnual report
「The revision of the pricing plans for LINE Official Accounts in June 2023 also proved effective, leading to an increase in paid accounts and a 20.9% year-on-year increase in revenue.」
The revision of LINE Official Accounts' pricing plans increased the number of paid accounts, resulting in 20.9% year-on-year revenue growth. - FY2024-Q1AdvancedAnnual report
「The revision of the pricing plans for LINE Official Accounts in June 2023 also proved effective, leading to an increase in paid accounts and an 18.8% year-on-year increase in revenue.」
LINE Official Accounts' pricing plans were revised, leading to an increase in paid accounts and 18.8% growth in revenue. - FY2023AdvancedAnnual report
「At LINE, account advertising revenue increased 18.3% year on year due to higher message delivery by major customers on LINE Official Accounts and an increase in paid accounts among small and medium-sized merchants. Display advertising revenue declined year on year due to deteriorating market conditions and the impact of the LINE VOOM redesign, among other factors.」
Account advertising revenue increased 18.3% due to higher delivery by major customers and growth in paid accounts among small and medium-sized merchants, while display advertising revenue declined due to the impact of the LINE VOOM redesign and other factors. - FY2023-Q3AdvancedAnnual report
「At LINE, account advertising revenue increased 17.9% year on year as the importance of LINE as a CRM tool grew and the number of paid accounts steadily increased. Display advertising revenue declined year on year due to market conditions and primarily the impact of the LINE VOOM redesign.」
Account advertising revenue increased 17.9% year on year due to growth in paid accounts, including LINE Official Accounts, while the impact of the LINE VOOM redesign was identified as a factor behind the decline in display advertising revenue. - FY2023-Q2AdvancedAnnual report
「At LINE, account advertising revenue increased by more than 20% year on year due to the acquisition of new customers for LINE Official Accounts and continued growth in message delivery by major customers. Display advertising revenue also increased year on year despite the impact of business conditions in some industries.」
Account advertising revenue increased by more than 20% year on year due to the acquisition of new customers for LINE Official Accounts and increased delivery by major customers. - FY2023-Q1AdvancedAnnual report
「At LINE, account advertising revenue increased by more than 20% year on year due to the acquisition of new customers for LINE Official Accounts and increased message delivery by major customers. Display advertising revenue also increased year on year despite the impact of business conditions in some industries, resulting in a significant increase in advertising-related revenue. At Yahoo!, advertising-related revenue increased year on year, driven by the recovery in demand, particularly for travel-related services, as economic activity resumed, in search advertising.」
Advertising services were improved and expanded through customer acquisition for LINE Official Accounts, increased delivery by major customers, and the recovery in demand for Yahoo!'s search advertising. - FY2022AdvancedAnnual report
「At Yahoo!, advertising-related revenue achieved double-digit growth year on year for the first time since fiscal 2013, driven by capturing the recovery in overall market demand and product improvements. At LINE, advertising-related revenue increased significantly year on year, driven by factors including the permanent display of the Talk List in display advertising, the launch of new products, expansion of advertisers, and steady growth in the number of accounts opened for account advertising.」
At Yahoo!, capturing the recovery in demand and product improvements, and at LINE, expanded ad exposure, new products and growth in advertisers, among other factors, were identified as drivers of higher advertising-related revenue. - FY2022-Q3AdvancedAnnual report
「At Yahoo!, advertising-related revenue increased year on year due to capturing the recovery in overall market demand, mainly for search advertising, and product improvements. At LINE, revenue increased significantly year on year due to factors including stronger advertiser demand for display advertising and steady growth in the number of accounts opened for account advertising.」
In the advertising business after the LINE integration, the recovery in demand and product improvements in Yahoo!'s search advertising, along with stronger advertiser demand and growth in the number of accounts opened for LINE's advertising, were identified as factors driving higher revenue. Revenue from the Media Business was ¥470.4 billion, up 88.6% year on year. - FY2022-Q2AdvancedAnnual report
「At Yahoo!, revenue increased year on year, driven mainly by capturing the recovery in overall market demand for search advertising and by product improvements. At LINE, revenue increased year on year, driven mainly by continuous improvements in ad delivery accuracy and the expansion of advertisers through new business development in display advertising.」
Advertising-related revenue increased as Yahoo! captured the recovery in demand for search advertising and improved its products, while LINE improved ad delivery accuracy and developed new advertisers. - FY2021AdvancedAnnual report
「Although the decline in advertising placements due to the impact of COVID-19 continued, advertising-related revenue in the Media Business increased year on year through sales activities, product improvements and other measures.」
The Company explained that advertising-related revenue in the Media Business increased year on year through sales activities and product improvements despite the decline in advertising placements. - FY2021-Q3AdvancedAnnual report
「Among display advertising products, revenue recognized in the Media Business increased year on year due to the uplift effect of multiple product improvement initiatives, in addition to higher traffic to media services resulting from the impact of COVID-19.」
Higher traffic to media services and multiple product improvement initiatives contributed to higher revenue from programmatic display advertising. - FY2021-Q2AdvancedAnnual report
「Among display advertising products, revenue recognized in the Media Business increased year on year as measures such as higher traffic to media services due to the impact of COVID-19 and increased delivery by external distribution partners proved effective.」
Measures such as higher traffic to media services and increased delivery by external distribution partners contributed to higher revenue from programmatic display advertising. - FY2021-Q1AdvancedAnnual report
「Among display advertising products, revenue recognized in the Media Business increased year on year as measures such as higher traffic to media services due to the impact of COVID-19 and the addition of header bidding proved effective.」
In addition to higher traffic to media services, product initiatives such as the addition of header bidding led to higher revenue from programmatic display advertising. - FY2020AdvancedAnnual report
「Advertising-related revenue increased year on year, reflecting, among other factors, higher premium advertising revenue due to the effects of sales initiatives and higher search advertising revenue due to improvements to display options.」
The Company explained that sales initiatives and improvements to search advertising display options led to higher advertising revenue. - FY2019RestatedAnnual report
「Revenue from the Media Business increased year on year, reflecting, among other factors, year-on-year growth in search advertising revenue driven by improvements to display design and the launch of new functions.」
The Company continues to explain its policy of improving search advertising through display design improvements and the provision of new functions. - FY2019-Q3RestatedAnnual report
「Advertising-related revenue increased year on year, reflecting, among other factors, year-on-year growth in search advertising revenue driven by improvements to display design and the launch of new functions.」
The Company reiterated that improvements to display design and the launch of new functions increased advertising revenue as part of its service improvement efforts. - FY2019-Q2RestatedAnnual report
「Advertising-related revenue increased year on year, reflecting, among other factors, year-on-year growth in search advertising revenue driven by improvements to display design and the launch of new functions.」
The Company continues to explain that improvements to display design and the launch of new functions increased search advertising revenue as part of its service improvement efforts. - FY2019-Q1AdvancedAnnual report
「Advertising-related revenue increased year on year, reflecting, among other factors, year-on-year growth in search advertising revenue driven by improvements to display design and the launch of new functions.」
The Company explained that improvements to display design and the launch of new functions led to higher search advertising revenue. - FY2018-Q3RestatedAnnual report
「Advertising-related revenue increased year on year, reflecting, among other factors, year-on-year growth in search advertising revenue driven by continuous functional improvements.」
The Company continues to explain that continuous functional improvements in search advertising contributed to higher revenue. - FY2018-Q1AdvancedAnnual report
「Advertising-related revenue increased year on year, reflecting, among other factors, year-on-year growth in search advertising revenue driven by continuous functional improvements.」
The Company explained that continuous functional improvements in search advertising led to higher revenue year on year. - FY2017RestatedAnnual report
「The Group must continue investing in improving these services, and insufficient investment could lead to a decline in the services' competitive advantages and brand image.」
The Company has reaffirmed its policy of continued investment in service improvements to enhance the user experience. - FY2017-Q3RestatedAnnual report
「Revenue from the Yahoo! Display Ad Network (YDN) increased year on year due to continuous functional improvements and higher impression volume.」
The Company continues to cite higher revenue from YDN's functional improvements and increased impression volume, reaffirming its policy of continuously improving its advertising services. - FY2017-Q2RestatedAnnual report
「Revenue from the Yahoo! Display Ad Network (YDN) increased year on year due to continuous functional improvements and higher impression volume.」
The Company indicated that higher revenue resulted from YDN's functional improvements and increased impression volume, as well as year-on-year revenue growth in Yahoo! Premium DSP. It continues to improve its existing advertising services. - FY2017-Q1AdvancedAnnual report
「Revenue from the Yahoo! Display Ad Network (YDN) increased significantly year on year, supported by continuous functional improvements and higher impression volume, as well as the continued contribution from the redesign of the smartphone version of the Yahoo! JAPAN home page in the previous fiscal year.」
YDN's functional improvements and higher impression volume, together with the redesign of the smartphone home page, contributed to higher revenue. - FY2016First statedAnnual report
「Enhancing the user experience requires a wide range of continuous improvements, beginning with the visibility, design and usability of displays and functions that form the points of contact between users and services, and extending to greater accuracy in matching information, meaning how closely the results returned by searches and information services match the information users seek and their preferences, as well as improvements in response times and overall feel.」
Improvements to screens and usability, information matching, and response times are positioned as means of maintaining competitive advantages.