Improved profitability through efficient use of selling, general and administrative expenses and advertising expenses
First written in FY2017-Q1. 21 of 38 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2027-H1.
The whole theme swung hardest in 2017: 3 of 29 companies on the "Worse" side.
8 other companies' latest entry also says "Other".
- FY2027-H1Operating profit growth through improved cost ratioAnnual report
「In terms of profit, in addition to the effect of higher sales, the cost ratio improved in Japan due to price revisions for Hada Labo and a higher in-house production ratio. As a result, operating profit increased 8.5% to ¥20.953 billion.」
Unlike the previous efficiency measures involving SG&A expenses, the company explained that this increase in operating profit was driven by improvement in the cost ratio resulting from price revisions for Hada Labo and a higher in-house production ratio. - FY2026Higher operating profit amid lower research and development expensesAnnual report
「In terms of profit, despite the higher cost ratio, the effect of higher sales resulted in operating profit of ¥41.118 billion, up 7.5% year on year.」
Research and development expenses declined from ¥14.995 billion in the previous fiscal year to ¥13.861 billion. Although SG&A expenses increased, the effect of higher sales resulted in a 7.5% increase in operating profit. - FY2026-H1Higher operating profit due to lower research and development expenses and a change in the cost structureAnnual report
「In terms of profit, although the cost ratio increased and depreciation, amortization of goodwill and personnel expenses also rose, operating profit increased 8.6% to ¥19.317 billion because research and development expenses declined.」
The trend changed from profit declines caused by higher research and development and SG&A expenses through the previous year. In FY2026-H1, lower research and development expenses contributed to higher operating profit. Meanwhile, depreciation, amortization of goodwill and personnel expenses increased. - FY2025-H1Profit decline due to higher research and development and SG&A expensesAnnual report
「In terms of profit, in addition to a higher cost ratio, planned increases in research and development expenses led to higher SG&A expenses. As a result, operating profit was ¥17.791 billion, down 15.1% year on year.」
While research and development expenses were increased as planned, operating profit declined 15.1% year on year due to the higher cost ratio and higher SG&A expenses. - FY2024AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to improve the cost ratio and use SG&A expenses efficiently. As a result, operating profit was ¥40.048 billion, up 17.9%, ordinary profit was ¥42.434 billion, up 19.3%, and net profit attributable to owners of the parent was ¥30.936 billion, up 17.3%, representing substantial increases at every profit level.」
The company continued to improve the cost ratio and use SG&A expenses efficiently, resulting in full-year increases of 17.9% in operating profit, 19.3% in ordinary profit and 17.3% in net profit attributable to owners of the parent. - FY2024-Q3AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to improve the cost ratio and use SG&A expenses efficiently. As a result, operating profit was ¥35.262 billion, up 23.3%, ordinary profit was ¥37.247 billion, up 26.1%, and net profit attributable to owners of the parent was ¥26.157 billion, up 20.9%, representing substantial increases at every profit level.」
Continued improvement in the cost ratio and more efficient SG&A expenses resulted in higher profit at every level, including operating profit, for the nine months ended the third quarter. - FY2024-Q2AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to improve the cost ratio and use SG&A expenses efficiently. As a result, operating profit was ¥20.966 billion, up 28.9%, ordinary profit was ¥22.678 billion, up 26.2%, and net profit attributable to owners of the parent was ¥16.594 billion, up 25.8%, representing substantial increases at every profit level.」
Improvement in the cost ratio and more efficient SG&A expenses resulted in increases of 28.9% in operating profit, 26.2% in ordinary profit and 25.8% in net profit attributable to owners of the parent. - FY2024-Q1AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to improve the cost ratio and use SG&A expenses efficiently. As a result, operating profit was ¥11.292 billion, up 36.1%, ordinary profit was ¥12.242 billion, up 26.9%, and net profit attributable to owners of the parent was ¥9.09 billion, up 30.0%, representing substantial increases at every profit level.」
Improvement in the cost ratio and more efficient SG&A expenses resulted in increases of 36.1% in operating profit, 26.9% in ordinary profit and 30.0% in net profit attributable to owners of the parent. - FY2023AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥33.959 billion, up 17.0%, ordinary profit was ¥35.568 billion, up 23.7%, and net profit attributable to owners of the parent was ¥26.377 billion, up 24.9%, representing substantial increases at every profit level.」
The company continued to use SG&A expenses efficiently and, together with 19.5% sales growth, achieved increases of 17.0% in operating profit, 23.7% in ordinary profit and 24.9% in net profit attributable to owners of the parent. - FY2023-Q3AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥28.598 billion, up 22.5%, ordinary profit was ¥29.54 billion, up 25.5%, and net profit attributable to owners of the parent was ¥21.637 billion, up 26.5%, representing substantial increases at every profit level.」
The company continued to use SG&A expenses efficiently, and together with substantial sales growth, reported higher profit at every level. The disclosures also cite profit increases from efficient operations in the Japan, U.S., Europe and Asia segments. - FY2023-Q2AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥16.269 billion, up 18.3%, ordinary profit was ¥17.963 billion, up 33.1%, and net profit attributable to owners of the parent was ¥13.192 billion, up 19.7%, representing substantial increases at every profit level.」
The company continued to use SG&A expenses efficiently, and together with substantial sales growth, increased operating profit, ordinary profit and net profit attributable to owners of the parent. - FY2023-Q1AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥8.302 billion, up 37.8%, ordinary profit was ¥9.655 billion, up 47.7%, and net profit attributable to owners of the parent was ¥6.994 billion, up 47.3%, representing substantial increases at every profit level.」
The company continued to use SG&A expenses efficiently, and together with substantial sales growth, reported higher profit at every level, including operating profit. - FY2022-Q3AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥23.548 billion, ordinary profit was ¥23.74 billion, and net profit attributable to owners of the parent was ¥16.933 billion, representing substantial increases at every profit level.」
The company continued to use SG&A expenses efficiently, and together with substantial sales growth, reported operating profit of ¥23.548 billion, ordinary profit of ¥23.74 billion and net profit attributable to owners of the parent of ¥16.933 billion, representing substantial increases at every profit level. - FY2022-Q2AdvancedAnnual report
「In terms of profit, in addition to substantial sales growth, the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥13.771 billion, ordinary profit was ¥13.514 billion, and net profit attributable to owners of the parent was ¥10.756 billion, representing substantial increases at every profit level.」
The company continued to use SG&A expenses efficiently, and together with substantial sales growth, reported substantial increases at every profit level. - FY2022-Q1AdvancedAnnual report
「In terms of profit, in addition to higher sales, the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥6.008 billion, ordinary profit was ¥6.521 billion, and net profit attributable to owners of the parent was ¥4.731 billion, representing substantial increases at every profit level.」
The company continued to use SG&A expenses efficiently, and together with higher sales, reported operating profit of ¥6.008 billion, ordinary profit of ¥6.521 billion and net profit attributable to owners of the parent of ¥4.731 billion. - FY2021Higher profits in the U.S. and Europe, lower profits in Japan and AsiaAnnual report
「(U.S.) Segment profit, on an operating profit basis, was ¥458 million, up 61.5%, as reductions in advertising expenses offset sluggish sales. (Europe) Segment profit, on an operating profit basis, was ¥375 million, up 72.6%, as a result of more efficient sales promotion and advertising expenses.」
While reductions and efficiency gains in advertising and sales promotion expenses increased profit in the U.S. and Europe, profit declined in Japan due to higher research and development expenses and in Asia due to a difficult business environment, indicating that the effects continued to differ by region. - FY2021-Q3Higher profits in the U.S. and Europe, lower profits in Japan and AsiaAnnual report
「(U.S.) Segment profit, on an operating profit basis, was ¥170 million, up 267.1%, as reductions in SG&A expenses offset sluggish sales. (Europe) Segment profit, on an operating profit basis, was ¥479 million, up 134.9%, as a result of more efficient sales promotion and advertising expenses. (Asia) Segment profit, on an operating profit basis, was ¥5.612 billion, down 7.1%, despite efforts to reduce sales promotion and advertising expenses amid a difficult business environment.」
While more efficient SG&A and advertising expenses increased profit in the U.S. and Europe, profit declined in Japan due to higher research and development expenses and also declined in Asia, indicating that the effects continued to differ by region. - FY2021-Q2Improved profits in Japan, the U.S. and Europe, continued decline in AsiaAnnual report
「Segment profit, on an operating profit basis, increased despite sluggish sales, as the company worked to reduce costs and use SG&A expenses efficiently. In addition, restructuring expenses, which had been incurred since the year before last, had run their course, and 株式会社日本点眼薬研究所 and other factors also contributed. Segment profit was ¥7.797 billion, up 9.9% year on year. Segment profit, on an operating profit basis, was a loss of ¥88 million, compared with a segment loss of ¥182 million in the same period of the previous year, representing an improvement in the loss through the efficient use of SG&A expenses despite sluggish sales. Segment profit, on an operating profit basis, was ¥248 million, up 308.7%, through the efficient use of sales promotion and advertising expenses. Segment profit, on an operating profit basis, was ¥2.69 billion, down 16.5%, as the company worked to reduce sales promotion and advertising expenses amid a difficult sales environment.」
Japan reported higher profit through cost reductions and more efficient SG&A expenses, while the loss in the U.S. improved and Europe also reported higher profit. Asia reported lower profit despite reducing sales promotion and advertising expenses. - FY2021-Q1Higher profits in Japan, improved results in the U.S. and Europe, lower profit in AsiaAnnual report
「Although sales remained sluggish, segment profit increased significantly due to efforts to reduce costs and use selling, general and administrative expenses efficiently. In addition, structural-reform costs incurred since two years earlier had run their course, and contributions from Nihon Gankayaku Research Institute Co., Ltd. and others also supported results, bringing segment profit to ¥2,890 million, up 60.1% year on year.」
Japan’s segment profit increased 60.1% year on year through cost reductions and more efficient SG&A expenses. The loss in the U.S. improved and Europe turned profitable, while profit in Asia fell 50.1% despite reductions in sales promotion and advertising expenses. - FY2020Higher full-year profit, regional differences persistAnnual report
「In terms of profit, sales remained strong and the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥23.085 billion, up 10.9% year on year.」
Efficient use of SG&A expenses increased full-year operating profit by 10.9%. Meanwhile, profit declined in Europe due to higher sales promotion and advertising expenses, while profit in Asia increased 11.1% through the efficient use of sales promotion expenses, indicating that the effects continued to differ by region. - FY2020-Q3Higher sales promotion expenses in Europe, efficiency gains in AsiaAnnual report
「Meanwhile, segment profit, on an operating profit basis, was ¥204 million, down 36.2%, as higher sales promotion expenses for the core Deep Heat series offset strong sales. Segment profit, on an operating profit basis, was ¥6.044 billion, up 5.1%, as sales were strong and the company worked to use sales promotion expenses efficiently.」
While higher sales promotion expenses for the Deep Heat series reduced profit in Europe, Asia’s segment profit increased 5.1% year on year through the efficient use of sales promotion expenses. The results of efficiency measures differed by region. - FY2020-Q2Higher profits in Asia, higher sales promotion expenses in EuropeAnnual report
「Meanwhile, segment profit, on an operating profit basis, was ¥60 million, down 79.2%, as higher sales promotion expenses for the core Deep Heat series offset strong sales. Segment profit, on an operating profit basis, was ¥3.222 billion, up 28.7%, as sales were strong and the company worked to use sales promotion expenses efficiently.」
In Europe, profit fell 79.2% year on year due to higher sales promotion expenses for the Deep Heat series, while profit in Asia increased 28.7% through the efficient use of sales promotion expenses. - FY2020-Q1Higher profits in Asia, higher costs in the U.S. and EuropeAnnual report
「Meanwhile, segment profit, on an operating profit basis, was a loss of ¥21 million, compared with segment profit of ¥151 million in the same period of the previous year, as increased sales promotion expenses for the core Deep Heat series of anti-inflammatory analgesics offset strong sales. Segment profit, on an operating profit basis, was ¥2.114 billion, up 10.3%, as sales were strong and the company worked to use advertising and sales promotion expenses efficiently.」
While higher sales promotion expenses caused Europe to move from profit to a loss, Asia’s segment profit increased 10.3% year on year through the efficient use of advertising and sales promotion expenses. - FY2019-Q3Higher advertising expenses reduced profits in the U.S. and Europe, while Asia improved efficiencyAnnual report
「Segment profit (on an operating profit basis) was ¥14 million, down 72.4% year on year, as higher advertising expenses outweighed strong sales.」
While segment profit declined in the U.S. and Europe due to higher advertising expenses, Asia’s segment profit increased 25.8% through the efficient use of advertising and sales promotion expenses. The results of efficiency measures differed by region. - FY2019-Q2AdvancedAnnual report
「Segment profit (on an operating profit basis) was ¥2,503 million, up 33.6% year on year, due to strong sales and efforts to use advertising and sales promotion expenses efficiently.」
In Asia, the company used advertising and sales promotion expenses efficiently, bringing segment profit to ¥2.503 billion, up 33.6% year on year. - FY2019-Q1AdvancedAnnual report
「In terms of profit, although upfront investment in new fields continued, strong sales and efforts to use selling, general and administrative expenses efficiently resulted in operating profit of ¥5,061 million (up 47.4% year on year), ordinary profit of ¥5,292 million (up 47.1%), and profit attributable to owners of the parent of ¥3,440 million (up 51.2%).」
While continuing to make upfront investments in new areas, the company used SG&A expenses more efficiently, resulting in increases of 47.4% in operating profit, 47.1% in ordinary profit and 51.2% in net profit attributable to owners of the parent. - FY2018-Q3AdvancedAnnual report
「In terms of profit, although upfront investments in new areas continued, sales remained strong and the company worked to use SG&A expenses efficiently. As a result, operating profit was ¥15.607 billion, up 25.9% year on year, ordinary profit was ¥15.753 billion, up 21.5%, and net profit attributable to owners of the parent was ¥10.102 billion, up 20.1%. Segment profit, on an operating profit basis, was ¥10.313 billion, up 27.5%, as sales remained steady and the company worked to use SG&A expenses efficiently. Segment profit, on an operating profit basis, was ¥53 million, compared with a segment loss of ¥177 million in the same period of the previous year, as sales remained strong and the company worked to use advertising and sales promotion expenses efficiently. Segment profit, on an operating profit basis, was ¥359 million, up 10.2%, as the company worked to use advertising and sales promotion expenses efficiently. Segment profit, on an operating profit basis, was ¥4.57 billion, up 11.8%, as sales began to recover and the company worked to use advertising and sales promotion expenses efficiently.」
The company continued to use SG&A, advertising and sales promotion expenses efficiently, resulting in increases of 25.9% in operating profit, 21.5% in ordinary profit and 20.1% in net profit attributable to owners of the parent. Japan’s segment profit increased 27.5%, the U.S. segment turned from a loss in the same period of the previous year to a profit of ¥53 million, and Europe and Asia also reported higher profits. - FY2018-Q2AdvancedAnnual report
「In terms of profit, although upfront investment in new fields continued, strong sales and efforts to use selling, general and administrative expenses efficiently resulted in operating profit of ¥8,655 million (up 33.9% year on year), ordinary profit of ¥8,754 million (up 28.3%), and profit attributable to owners of the parent of ¥5,647 million (up 34.8%).」
While continuing to make upfront investments in new areas, the company used SG&A expenses more efficiently, resulting in increases of 33.9% in operating profit, 28.3% in ordinary profit and 34.8% in net profit attributable to owners of the parent. - FY2018-Q1AdvancedAnnual report
「In terms of profit, although upfront investment in new fields continued, strong sales and efforts to use selling, general and administrative expenses efficiently resulted in operating profit of ¥3,433 million (up 54.9% year on year), ordinary profit of ¥3,598 million (up 48.0%), and profit attributable to owners of the parent of ¥2,275 million (up 65.7%).」
While continuing to make upfront investments in new areas, the company used SG&A expenses more efficiently, achieving increases of 54.9% in operating profit, 48.0% in ordinary profit and 65.7% in net profit attributable to owners of the parent. The loss in the U.S. segment also narrowed from ¥232 million in the same period of the previous year to ¥110 million. - FY2017AdvancedAnnual report
「Selling, general and administrative expenses totaled ¥75.893 billion, a decrease of ¥7.649 billion from the previous consolidated fiscal year. Due to efforts to use advertising and sales-promotion expenses efficiently, sales-promotion expenses decreased by ¥2.558 billion and advertising expenses decreased by ¥4.560 billion.」
SG&A expenses, including advertising and sales promotion expenses, were managed more efficiently, reducing SG&A expenses by ¥7.649 billion. The operating margin also rose from 9.4% to 10.0%. - FY2017-Q3AdvancedAnnual report
「Segment profit, based on operating profit, increased to ¥8,087 million, up 5.2% year on year, as a result of efforts to use other selling, general and administrative expenses efficiently, despite upfront investment in new fields, including research and development expenses. Segment profit, based on operating profit, improved to a loss of ¥177 million, compared with a segment loss of ¥666 million in the same period of the previous year, as a result of efforts to use advertising and sales promotion expenses efficiently.」
While continuing to make upfront investments in new areas, Japan’s segment profit increased 5.2% year on year, and the loss in the U.S. segment improved from ¥666 million in the same period of the previous year to ¥177 million. - FY2017-Q2AdvancedAnnual report
「Segment profit, based on operating profit, increased to ¥4,927 million, up 0.0% year on year, as a result of efforts to use other selling, general and administrative expenses efficiently, despite upfront investment in new fields, including research and development expenses.」
In Japan, segment profit was maintained at a 0.0% year-on-year increase by using other selling, general and administrative expenses efficiently while continuing upfront investment in new fields. In the United States, the loss also improved from ¥693 million to ¥481 million through the efficient use of advertising and sales promotion expenses. - FY2017-Q1First statedAnnual report
「Although sales declined due to the impact of foreign exchange and other factors, operating income was ¥2.217 billion, up 19.4% year on year, ordinary income was ¥2.432 billion, up 13.1%, and net income attributable to owners of the parent was ¥1.373 billion, up 3.4%, as a result of efforts to use selling, general and administrative expenses efficiently.」
This was identified for the first time as a measure that increased operating profit, ordinary profit and quarterly net income year on year by using selling, general and administrative expenses efficiently during a period of declining sales.