Expanding the Kokodayo Business Platform and Monetization

「Revenue from d Value Pass, formerly Sugoku-Toku Contents, which accounts for more than 80% of GPS business revenue, was ¥335 million, down 26.4% year on year, as the decline in the revenue share applicable to Kokodayo continued throughout the consolidated fiscal year. By contrast, revenue from stores, including the App Store and Google Play, increased steadily to ¥55 million, up 26.0%.」

「Cumulative downloads across the service exceeded 1.8 million as of the end of September 2025, and the number of Kokodayo users continued to grow steadily. However, the revenue share applicable to Kokodayo under Sugoku-Toku Contents, the unlimited smartphone-app service provided by NTT DOCOMO, did not recover after the first quarter, resulting in revenue of ¥198 million from Sugoku-Toku Contents, down 11.1% year on year.」

「In the GPS business segment, we decided to discontinue the Kokodayo SOLO service for individual users in order to concentrate and selectively allocate resources, and recorded an impairment loss of ¥4.942 million.」

「Cumulative installations across the Kokodayo disaster-prevention smartphone app service reached 1.54 million, and revenue increased substantially year on year. However, revenue in the second quarter was not as high as in the first quarter, partly because of fluctuations in revenue per user for Sugoku-Toku.」

「Cumulative installations across the Kokodayo service reached 1.26 million and continued to grow steadily, with revenue through stores increasing in line with the rise in installations. During the cumulative third-quarter consolidated period, Kokodayo revenue from the service provided through Sugoku-Toku Contents by NTT DOCOMO increased because revenue per user rose. The d Point campaign launched in August also contributed to user growth. We continued to develop new services aimed at establishing new revenue streams. As a result, revenue for the cumulative third-quarter consolidated period was ¥342 million, up 11.5% year on year, and segment profit was ¥72 million, up 36.9%.」

「Cumulative installations across the Kokodayo service reached 1.17 million and continued to grow steadily, with revenue through stores increasing in line with the rise in installations. During the cumulative second-quarter consolidated period, Kokodayo revenue from the service provided through Sugoku-Toku Contents by NTT DOCOMO increased because revenue per user rose. The d Point campaign launched in August also contributed to user growth. We continued to develop new services aimed at establishing new revenue streams. As a result, revenue for the cumulative second-quarter consolidated period was ¥225 million, up 8.1% year on year, and segment profit was ¥60 million, up 66.7%.」

「Cumulative installations across the Kokodayo service reached 1.1 million and continued to grow steadily, with revenue through stores increasing in line with the rise in installations.」

「Cumulative installations across the Kokodayo service exceeded 1.04 million in March 2023 and continued to grow steadily, with revenue through stores increasing in line with the growth in installations. However, for the service provided through Sugoku-Toku Contents, Kokodayo's usage rate fell below its previous level on a relative basis, partly due to usage of other apps, resulting in a decline in revenue per user.」

「Cumulative installations across the Kokodayo service exceeded 1 million in January 2023 and continued to grow steadily. Revenue through stores also increased in line with the growth in installations. However, for the service provided through Sugoku-Toku Contents, Kokodayo's usage rate fell below its previous level on a relative basis, partly due to usage of other apps. As a result, revenue for the cumulative third-quarter consolidated period was ¥307 million, down 7.5% year on year, and segment profit was ¥52 million, down 63.0%.」

「Cumulative installations across the Kokodayo service exceeded 900,000 as of the end of September 2022 and continued to grow steadily. This was partly supported by the new suspicious-person information notification function implemented in July to acquire new users and improve the service. However, for the service provided through Sugoku-Toku Contents, Kokodayo's usage rate fell below its previous level on a relative basis, partly due to usage of other apps. As a result, revenue for the cumulative second-quarter consolidated period was ¥208 million, down 8.1% year on year, and segment profit was ¥36 million, down 64.3%.」

「Cumulative installations across the Kokodayo service exceeded 850,000 as of the end of June 2022 and continued to grow steadily. However, for the service provided through Sugoku-Toku Contents, Kokodayo's usage rate fell below its previous level on a relative basis as subscribers used news apps more frequently in response to developments in the situation in Ukraine.」

「Continuing from the previous consolidated fiscal year, revenue from Sugoku-Toku Contents, the unlimited smartphone-app service provided by NTT DOCOMO, remained strong amid growing public awareness of disaster preparedness. As of the end of March 2022, cumulative installations across the service exceeded 750,000.」

「Revenue from Sugoku-Toku Contents, the unlimited smartphone-app service provided by NTT DOCOMO, continued to perform well. The store versions offered through the App Store and Google Play also maintained a high following-month usage rate of 97.6%. As of the end of December 2021, cumulative installations across the service exceeded 680,000. As a result, revenue was ¥331 million, compared with ¥203 million in the same period of the previous year, and segment profit was ¥142 million, up 168.2% year on year.」

「The store versions available through Google Play and the App Store continued to maintain a high following-month retention rate of approximately 98%. As a result, revenue was ¥227 million, compared with ¥125 million in the same period of the previous year, and segment profit was ¥101 million, up 234.8% year on year.」

「In this segment, revenue from Sugoku-Toku Contents, the unlimited smartphone-app service provided by NTT DOCOMO, continued to perform well from the previous fiscal year. In June, we also released the new Kokodayo SOLO service for single-person households and began offering it through the App Store (iOS) and Google Play (Android). As a result, revenue was ¥113 million, compared with ¥53 million in the same period of the previous year, and segment profit was ¥53 million, up 369.3% year on year.」

「During the cumulative third-quarter consolidated period, revenue from the flat-rate smartphone-app service provided by a major mobile telecommunications operator reached a record high. As a result, revenue was ¥203 million, up 252.6% year on year, and segment profit was ¥53 million, compared with a segment loss of ¥11 million in the same period of the previous year. Cumulative registrations exceeded 400,000 at the end of December.」

「For the Kokodayo disaster-prevention smartphone application, we strengthened promotion in response to the strong growth in active users. From August, we increased the number of developers and began initiatives related to developing new services in anticipation of enhancing monitoring functions. As a result, revenue from the flat-rate smartphone-app service exceeded expectations, with revenue of ¥125 million and segment profit of ¥30 million.」

「The number of active users of the Kokodayo disaster-prevention smartphone app increased substantially from the previous consolidated fiscal year, partly because the increase in advertising placements helped maintain the cancellation rate below 2%, as it had been previously. As a result, revenue was ¥53 million and segment profit was ¥11 million. Cumulative registrations exceeded 300,000 at the end of June.」

「We will expand the business foundation of Kokodayo, an automatic location-notification system for disasters that supports the safety and security of society, and improve the precision of efforts to monetise the business.」