Maintaining and Improving a High Repeat Payment Rate
First written in FY2019. 6 of 16 entries say "Restated". Latest entry: 2026-07-28.
Makuake moved to the "Worse" side of this theme in 2026.
The whole theme swung hardest in 2022: 1 of 12 companies on the "Worse" side.
1 other company's latest entry also says "Worsened".
- FY2025RaisedAnnual report
「On Makuake, the proportion of projects launched by repeat project owners has remained high at 60% or more, while the proportion of repeat backing-purchase value from project supporters has remained high at 75% or more,」
The threshold for the percentage of listings launched by repeat project creators has been raised from the previous 55% or more to 60% or more. The percentage of supporters’ repeat backing purchases remains at 75% or more. - FY2025-H1RestatedAnnual report
「For project owners, the company offered support benefits aimed at maximizing backing-purchase value to high-performing repeat project owners targeting large backing-purchase amounts in order to encourage the creation of high-quality projects, and launched customer-acquisition support campaigns to encourage repeat project owners to debut new products.」
The company continues to prioritize repeat customers by offering support benefits for repeat project owners and customer-acquisition support campaigns. No new figure for the repeat rate was provided. - FY2024-Q1RestatedAnnual report
「The company promoted repeat backing purchases by advancing various CRM initiatives, centered on distributing coupons tailored to supporters' needs.」
The company continues CRM initiatives centered on distributing coupons tailored to supporters' needs to promote repeat backing purchases. No new figure for the repeat rate itself was provided. - FY2023RaisedAnnual report
「On Makuake, the proportion of projects launched by repeat project owners has remained high at 55% or more, while the proportion of repeat backing-purchase value from project supporters has remained high at 75% or more,」
The company raised its benchmarks from at least 50% and 70% to at least 55% for the proportion of projects launched by repeat project owners and at least 75% for the proportion of repeat backing-purchase value from supporters. - FY2023-Q3AdvancedAnnual report
「On the supporter side, the company conducted regular user interviews to improve the quality of its services in cooperation with project owners based on supporters' candid feedback, and held events and other initiatives where users could experience project products offline, creating more opportunities to deepen their understanding of Makuake's backing purchases. It also released a coupon function and provided opportunities for repeat backing purchases by issuing various coupons tailored to supporters' needs. As a result, the number of projects launched by repeat project owners increased 13.6% quarter on quarter to 1,085, while repeat backing-purchase value rose 8.9% to ¥3,409.367 million.」
The company implemented initiatives including user interviews, product-experience events and a coupon function, and reported increases in the number of projects launched by repeat project owners and repeat backing-purchase value. - FY2023-Q2Seasonal declineAnnual report
「The number of projects launched by repeat project owners decreased by 161 quarter on quarter, while repeat backing-purchase value declined by ¥94.000 million, to 955 projects and ¥3,130.742 million, respectively.」
The number of projects launched by repeat project owners and repeat backing-purchase value declined quarter on quarter. The company explains this as the effect of seasonal trends resulting from fewer business operating days in January and February. - FY2023-Q1AdvancedAnnual report
「Against this backdrop, during the cumulative first-quarter period the company focused mainly on creating repeatable customer experiences for project owners as an initiative under its basic policy for growth in the fiscal year from 1 October 2022 to 30 September 2023: "to expand a stable growth base built on repeat customers by further strengthening customer-satisfaction initiatives, while establishing an organization focused on acquisition, broadening the customer base and bringing the potential market (TAM) into view." As a result of these initiatives, the number of projects launched by repeat project owners increased by 32 from the previous quarter before the initiatives were implemented, to 1,116.」
The company explicitly identified expanding a stable growth base built on repeat customers as its annual policy and worked to create repeatable customer experiences for project owners. As a result, the number of projects launched by repeat project owners increased by 32 quarter on quarter to 1,116. - FY2022AdvancedAnnual report
「On Makuake, the proportion of projects launched by repeat project owners has remained high at 50% or more, while the proportion of repeat backing-purchase value from project supporters has remained high at 70% or more. The company considers project owners who repeatedly use Makuake when launching new products or services, and project supporters who show strong interest in or intent to purchase new products or services and repeatedly make backing purchases, to be an important customer base for its business.」
The company cited high levels of at least 50% for the proportion of projects launched by repeat project owners and at least 70% for the proportion of repeat backing-purchase value from supporters. The repeat backing-purchase rate in the fourth quarter of the fiscal year ending September 2022 was 79.6%. The company also described investment in CRM functions and its support structure. - FY2021RaisedAnnual report
「The company will increase the repeat rate among both project owners and project supporters.」
The focus was broadened from maintaining and improving the repeat backing-purchase rate among existing supporters to improving the repeat rate among both project owners and supporters. The repeat backing-purchase rate in the fourth quarter of the fiscal year ending September 2021 was 76.0%. - FY2020RestatedAnnual report
「On Makuake, the repeat backing-purchase rate among project supporters has remained high, at 70% or more,」
The company reconfirms its policy of developing its user base and improving the rate while maintaining the high level of repeat backing purchases of 70% or more. The rate was 71.4% in the fourth quarter of the fiscal year ending September 2020. - FY2020-Q3RestatedAnnual report
「The company has established a system that encourages project supporters to revisit Makuake and make repeat backing purchases through features such as favorite tags for registering preferred product categories, email newsletters and activity reports on project owners' product-production processes, thereby increasing new user inflows while maintaining a high repeat rate.」
The company reconfirms its policy of maintaining a high repeat rate through favorite tags, email newsletters, activity reports and other initiatives. - FY2020-Q2RestatedAnnual report
「As the membership base continues to grow, members often make repeat backing purchases for Makuake projects,」
The company reconfirms continued membership growth and users' repeat backing-purchase behavior. No specific figure for the repeat payment rate was provided. - FY2020-Q1RestatedAnnual report
「As the membership base continues to grow, members often make repeat backing purchases for Makuake projects,」
The company reiterates continued membership growth and users' repeat backing-purchase behavior, but provides no specific figure or improvement in the repeat payment rate. - FY2019First statedAnnual report
「The company will continue developing its user base while working to improve the repeat payment rate.」
The repeat payment rate in the fourth quarter of the fiscal year ended September 2019 was 74.9%, which the company explains in relation to the stability and profitability of its member base.