Establishing and Maintaining a Differentiated Position Focused on the Zero-Tier Distribution Market
First written in FY2019. 14 of 18 entries say "Restated". Latest entry: 2026-07-28.
No other company in this theme has enough history to compare yet.
- 2026-07-28AdvancedResults briefing materials
「A co-creation cycle platform that understands consumers and continues selling, from product and service planning through expanded sales」
The Company clearly positioned its business as providing end-to-end support from planning through expanded sales, rather than limiting its role to launching new products and services. - FY2025ReframedAnnual report
「Until now, we had focused on the “pre-distribution market,” the distribution market before products enter general circulation, and established a position as the largest platform operator in its online market, the “online market for new product debuts.” From the fiscal year ending September 2025, however, we changed the definition of the market to the “retail market as a whole” and will provide businesses with end-to-end support for various distribution-related challenges as their “business growth partner.”」
The company changed the definition of its market from the former pre-distribution market and online market for new product debuts to the retail market as a whole, and presented its positioning as a business growth partner providing end-to-end support to businesses. - FY2023RestatedAnnual report
「We have focused on the “pre-distribution market,” the distribution market before products enter general circulation, and seek to establish a position as the largest platform operator in its online market, the “online market for new product debuts.”」
The company reaffirmed its differentiated position as a specialist in the pre-distribution market and the online market for new product debuts. - FY2023-Q3RestatedAnnual report
「From 2020 to 2021, demand in this market expanded sharply as lifestyles and working styles changed amid the spread of COVID-19. It has continued to grow after returning to a more stable level as economic activity in Japan has normalized, and we believe the e-commerce market for new product and service debuts will continue to have very high growth potential.」
The company reaffirmed its market view that the e-commerce market for new product and service debuts continues to have high growth potential, although demand has returned to a more stable level after expanding sharply. - FY2023-Q2RestatedAnnual report
「From 2020 to 2021, demand in this market expanded sharply as lifestyles and working styles changed amid the spread of COVID-19. It has continued to grow after returning to a more stable level as economic activity in Japan has normalized, and we believe the e-commerce market for new product and service debuts will continue to have very high growth potential.」
The company reaffirmed its market view that the e-commerce market for new product and service debuts has high growth potential even after demand stabilized as economic activity normalized. - FY2023-Q1RestatedAnnual report
「From 2020 to 2021, demand in this market expanded sharply as lifestyles and working styles changed amid the spread of COVID-19. It has continued to grow after returning to a more stable level as economic activity in Japan has normalized, and we believe the e-commerce market for new product and service debuts will continue to have very high growth potential.」
The company reaffirmed its view that, although demand that expanded sharply during the COVID-19 pandemic has returned to a more stable level as economic activity normalized, the market for new product and service debuts continues to have high growth potential. - FY2022-Q3RestatedAnnual report
「We also believe that the e-commerce market for new product debuts will continue to have very high growth potential.」
The company reaffirmed its market view that the e-commerce market for new product debuts has high growth potential. - FY2022-Q2RestatedAnnual report
「We also believe that the e-commerce market for new product debuts will continue to have very high growth potential.」
The company reaffirmed its market view that the e-commerce market for new product debuts has high growth potential. - FY2022-Q1RestatedAnnual report
「We also believe that the e-commerce market for new product debuts will continue to have very high growth potential.」
The company reaffirmed its market view that the e-commerce market for new product debuts has high growth potential. - FY2021RestatedAnnual report
「We have focused on the “pre-distribution market,” the distribution market before products enter general circulation, and seek to establish a position as the largest platform operator in its online market, the “online market for new product debuts.”」
The company reaffirmed its position as a specialist in the pre-distribution market and its online market, the online market for new product debuts. - FY2021-Q3RestatedAnnual report
「Our business environment is affected by multiple markets, including the offline market for new product debuts and the e-commerce market for new product debuts in new product sales, as well as the advance-sale e-commerce market for new services. We believe the e-commerce market for new product and service debuts has very high growth potential.」
The company reiterated its market view that the e-commerce market for new product and service debuts has high growth potential among multiple related markets. - FY2021-Q2RestatedAnnual report
「Our business environment is affected by multiple markets, including the offline market for new product debuts and the e-commerce market for new product debuts in new product sales, as well as the advance-sale e-commerce market for new services. We believe the e-commerce market for new product and service debuts has very high growth potential.」
The company reiterated its market view that the e-commerce market has high growth potential among the multiple markets related to new product and service debuts. - FY2021-Q1RestatedAnnual report
「Our business environment is affected by multiple markets, including the offline market for new product debuts and the e-commerce market for new product debuts in new product sales, as well as the advance-sale e-commerce market for new services. We believe the e-commerce market for new product and service debuts has very high growth potential.」
The company reaffirmed its market view that the e-commerce market has high growth potential among the multiple markets related to new product and service debuts. - FY2020RestatedAnnual report
「We will establish and maintain a differentiated position from other companies for Makuake, our backing-purchase service for new products and experiences, as a test-marketing platform focused on the pre-distribution market, the market debut venue for new products and services.」
Alongside the view of the business environment presented in the third quarter as the “market-debut e-commerce market,” the company reiterated its strategic focus on the former “pre-distribution market.” - FY2020-Q3ReframedAnnual report
「Our business environment is affected by multiple markets, including the primary distribution market and our own direct-to-consumer e-commerce market for new product sales, and the advance-sale e-commerce and crowdfunding markets for new services. We believe the e-commerce market for the market debut of new products and services has high growth potential.」
In place of the previous expression “pre-distribution market,” the company positioned the business as the “market-debut e-commerce market,” encompassing its relationship with multiple markets, and indicated its high growth potential. - FY2020-Q2RestatedAnnual report
「The Company operates the “Makuake” platform to provide a place where new products not yet available in the world can first be discovered and obtained.」
The company reaffirmed its positioning as a platform for the initial market for new products and services. - FY2020-Q1RestatedAnnual report
「The Company operates the “Makuake” platform to provide a place where new products not yet available in the world can first be discovered and obtained.」
The company reaffirmed its positioning as a platform for the initial market for new products and services. - FY2019First statedAnnual report
「We will establish and maintain a differentiated position from other companies as a test-marketing platform focused on the pre-distribution market, the market debut venue for new products and services.」
The company cites promotion, conversion of users into repeat users, technology, operations and supporter support as differentiating factors.