Enhancing the Brand Strength and Awareness of “リビンマッチ” and Expanding Its Use

「During the interim consolidated accounting period under review, Living Match, the Company’s first core business, strengthened its customer acquisition capabilities by improving its real estate sale service.」

「The “Real Estate Sale Consultation Desk” is a newly established free after-sales support service for users of the “リビンマッチ” real estate one-stop appraisal website. It continues to support users from considering a sale through to closing.」

「The Company will continue to make maximum use of the expertise accumulated through Living Match and work to improve recognition and expand revenue as quickly as possible.」

「The Company’s core service, “Living Match,” has been ranked No. 1 for three consecutive years in both nationwide recognition and the real estate sale valuation website users would most like to use in the future.」

「The Company recognizes that improving the appeal and recognition of Living Match is important for strengthening customer acquisition through organic channels, a customer acquisition method that does not require substantial advertising expenditure, and for improving advertising cost-effectiveness and profit margins.」

「As a branding initiative, entertainer Hanabusa Rie (花房 里枝) became the new image character for Living Technologies.」

「As part of its branding investment, the Company continued airing television commercials in major cities nationwide, including the Kanto, Tokai, Kansai, Hiroshima and Fukuoka areas, where it has sales offices, to further strengthen the Living Match brand and improve recognition. It also appointed entertainer Sakashita Chiriko (坂下 千里子) as its new image character to further improve recognition among both end users and client companies.」

「The Company continued various branding investments, including active advertising, to improve recognition of its service, “Living Match.”」

「The Company positioned the fiscal year ending September 2021 as Phase II of its program of active investment for future growth. It actively invested in personnel in both its sales and development operations and continued various branding investments, including active advertising, to improve recognition of its service, “Living Match.” On 27 January 2021, it changed the entire page to a more spacious layout with an easy-to-see design, prioritizing ease of use for Living Match users. The Company will continue to prioritize strengthening the service, enhancing the site’s functions and information, and developing it into a more attractive real estate media platform. On 1 February 2021, it announced the appointment of entertainer Sakashita Chiriko (坂下 千里子) as its new image character to further improve recognition among both end users and member companies.」

「The Company continued various branding investments, including active advertising, to improve recognition of its service, “Living Match.” As a result, Living Match achieved the No. 1 nationwide recognition rating among real estate sale valuation websites, according to Marketing & Associates Co., Ltd.」

「Against this backdrop, the Company positioned the fiscal year ending September 2020 as a year for making active investments to achieve substantial future growth. It recruited personnel for its sales and development divisions, established new sales offices in Funabashi, Chiba; Fukuyama, Hiroshima; Saitama, Saitama; and Yokohama, Kanagawa, and pursued new approaches, including airing television commercials mainly in major metropolitan areas where it has sales offices, to improve recognition of its service, “Living Match.”」

「The Company continues to make active advertising investments to improve recognition of its service, “Living Match.” During the third quarter under review, it also gained exposure through television commercials and tried advertising methods different from those used previously.」

「The Company continues to conduct active advertising campaigns to improve recognition of its service, “Living Match.” On 3 February 2020, it announced the appointment of former professional sumo wrestler Mai no Umi Shuhei (舞の海 秀平) as the Company’s image character, and will continue working to further improve recognition among both end users and member companies.」

「The Company continues to conduct active advertising campaigns to improve recognition of its service, “Living Match.”」

「To strengthen the brand and improve recognition of its existing service and develop the site into one that is familiar to end users, the Company changed the site name to “Living Match” on 15 November 2018. To continue raising recognition of the new site name and encourage more end users to use the service, the Company conducted broad-based advertising, including through SNS and media accessed via smartphones.」

「To strengthen the brand and improve recognition of its existing service and develop the site into one that is familiar to end users, the Company changed the site name to “Living Match” on 15 November 2018. To continue raising recognition of the new site name and encourage more end users to use the service, the Company conducted broad-based advertising, including through SNS and media accessed via smartphones.」